AdBriefing Copywriting Tips

Critical Thinking Is a Skill. It's Also a Competitive Advantage

The five skills that seperate leaders from the herd. Discover a formula for consultations and developing influencial marketing campaigns. Apply these five skills to know what sells and what doesn't for any client.

Why Write Case Studies And Why They Matter

The often ignored yet powerful part of writing copy that sells. Let's explore a case study as a organization tool and evidence of value. As well as how that is different than a white paper in marketing.

A Client Getting Framework Using Your Back Catalog

Do you create serial content as a subject-matter expert, copywriter, or marketer? Imagine getting more leads and sales from content you've already written. Even content that didn't work in the past can be made evergreen to work today. A specific strategy in this proven framework.

The Sausage Making of More Lucrative Assignments

When doing more of that you do best eliminates the overwhelm of having everything to do. A secret to more lucrative copywriting assignments. Get consistent work, grow your bottom line, and have more free time doing it.

How Experts Use Content To Sell and Attract Buyers

Do you have a podcast, blog posts, and other content that has stopped working? Do you want content that creates and keeps profitable customers? Here is the attractant factor that turns words into clients.

How Most People Suck at Writing Emails (for Marketing)

Do you know of the four types of email messages? Are you maximizing your correspondance to increase sales? What is the real purpose of an email message, or any follow up message?

Ridiculous Struggles Authors Have Getting Published

Whether you write a book to promote yourself, or you write a book to promote someone else, publishing isn't easy. There are obstacles, frustrations, and situations to be aware of. Fortunately with these insights you can over come them. Are you ready to be a published author? Here's what you need to know.

Profiting From Your Content Monetization Machine

What if you can turn old content into new profits? Leverage what you've already posted, recorded, or delivered into a system that magnetically attractions new high-ticket clients. Here's how to get help doing the work once and getting paid many times.

Stop Being The Bottleneck In Your Copywriting Business

Get results from your business whether you are in the room or not. It starts by systemizing operations so that you can scale the business without burning you out. Stop being the bottleneck and finally find independence.

How To Write The Copy That Increases Sales and Profits

Never stare at a blank page again. Use this approach to write more of the copy that generates leads and sales. Turn small assignments into marketing campaigns. Help clients get measurable results while making you smarter about this audience.

Discover A System For Profits As a Freelance Copywriter

Do you want more clients who pay, stay, and refer? Yet are challenged by AI and low cost oppoerators stealing client work from your copywriting services. Here's how to approach freelance copywriting in a global marketplace surrounded by smart machines.

Here's Why AI Will Replace Freelance Copywriters

Even if you can write better copy the AI commoditization will eliminiate freelance copywriting. The decision is one sided, clients want instant, then again, they don't know what to ask for. There is one way to transform what you do into more consistent income, expert positioning, and more consistent copywriting assignments. Start here.

Know What Influences The Hearts and Minds of Buyers

Become a mindreader that understands the motivations, drama, and problems your audience whats to solve. Make more meaningful offers, close more sales easily. Start here.

Fast Track Knowning What Marketing Works And What Doesn't

More than 50% of marketing is wasted. The key to success is knowing which half, then doing more of what works. Here's a fast track way to know what works, as well as how to optimize for greater return on advertising spend.

Develop A Mythical Level of Persuasion In Your Copy

With AI putting words on page is easier than every before, but are they words that create and keep profitable customers? There is writing and there is persuasion. To attraction more high ticket clients you need persuasion. That's what we cover today for the copywriter who wants to remain relevant.

What The AI Guru's Don't Know To Do With Copy

It is not about writing faster, or writing better. AI can create content from any hairbrained idea, and that's a problem. The truth is that without a writing process you aren't gaining traction building your copywriting business. Start here.

Why AI Can Not Execute This Strategy (At Least Today)

The truth about the role of humans in strategic decision making and implementation. Discover the big problem with AI and how it can give you bad advice that sounds good. Unlock new value and understanding with these insights. #ABR #ISR

The Only Way To Make Money With Podcasts and Blog Posts

If you want to make real money with podcasts and blog posts there is only one proven way. All other ways put you at the mercy of search engines, social media, and media sharing platforms. This one way is ancient, yet works even in a world of AI -- and it will work for any copywriter, marketer, or subject-matter expert when you dare to apply it.

What Really Makes You A More Profitable Copywriter

You don't need another tip, trick, or technique to be more profitable as a copywriter. There is a secret that many ignore. That secret makes all the difference in your ability to know what works and what doesn't when it comes to words that sell. I explain everything in today's episode.

Stop Writing Content and Do This Instead (If You Want Better Clients)

Content is NOT king. When done wrong, content is very expensive, frustrating, and never read by someone who can become a client. If you want high ticket clients, do this instead.

New Copywriting and Marketing Clients At Speed of Sound

Imagine attracting new clients at the speed of sound. Using your voice to grow your business, to establish your agency. Podcasting and other eposodic content is a powerful way to get started. Yet podcasting is more difficult than ever before. Here's where to focus to turn your words into clients. And it isn't the right kind of equipment.

How Entrepreneurs Use Public Relations To Attract Clients

Do this to get more reach, engagement, and transform ideas into attraction for your high ticket services. Perfect for freelance copywriters, marketers, and in-house marketing teams. Discover this exact strategy to get you from idea to implementation today!

For Copywriters Who Want Bigger More Lucrative Assignments

What is the one thing that you can do to attract bigger more lucrative assignments? This one thing increases your value to large businesses and consistent marketers. Do this before you do anything if you want more persuasive copy and better assignments.

Step Into The Brain Of Your Client To Close More

Copywriters and marketers who want a steady steam of new buyers who don't take convencing do this. They step into the conversation of the mind with this powerful approach. When you do this you unlock everything you need to know to attract high ticket clients who pay, stay, and refer.

For Marketing Agencies Who Want Steady Client Flow

Want to grow your freelance copywriting or marketing into agency level cash flow? Follow these steps to magnetically attract qualified high ticket clients. Discover opportunities to scale, automate, and build an agency level client base.

A Content Marketing That Makes You A Better Copywriter

What is shocking about this method is you don't even need to create the content. From a relevant post, video, news story, reel, podcast, or any other content, discover what your prospects want. Even determine what they will click on before you make offers. Do this to avoid shadow banning or being kicked off a social media channel.

Using Podcasts to Attract Highly Qualified Buyers

Do you want more copywriting, marketing, or expert services clients banging on your door to do business with you over anyone else? A podcast done right is a proven starting point. This episode lays out the approach creating millions for clients today.

Strategy That Curates High Ticket Clients

Do you have content on YouTube, social media, or other platforms? Are you tired of that content sitting around, not putting in the work to attract high ticket clients? You are in the right place, this content curation strategy magnetically attracts high ticket clients (even in a sea of distraction.)

What Is Really Happening In A Profitable Podcast

Do you want more listeners to your podcast? Or to be as popular as Joe Rogan or Tim Ferris? If you have an expert business, a copywriter, or marketer, success in podcasting is different. Here's how.

What about the content creation treadmill of death?

The AI training beast wants content. Search engines and content sharing platforms want content. Is user generated content in your best interest? How to leverage it?

Solving The Rollercoaster Income Problems Copywriters Face

Are you interested in reaching more prospects in a way that sifts, sorts, and qualifies? Do you want more time for billable work? Never miss following up on a lead. Start here.

All The Things Your Client Doesn't Know To Measure

Do this to get better conversion, boost customer lifetime value, and add high value services to your copywriting portfolio. You'll write better copy because you'll know more of what matters.

Persuasion So Good It Becomes Mind Control

What can you do to write more persuasive copy? What to study? What are some techniques? Who is doing it well? Mentions Dave Dee, Dan Kennedy, Joe Sugarman, ...

Using Actual Intelligence To Be A Profitable Copywriter

The one tool you carry around with you everywhere can make you a high paid copywriter or marketer. Yet so many look beyond their mind to suffer using something else. Do this instead.

Confessions of failed email marketing

I've made every possible mistake in marketing. When it comes to list management, direct response email, and creating high ticket clients I learned the hard way.

Using AI the Right Way As A Copywriter

AI is not going to grow your copywriting business if you are using it like the majority. Without understanding this specific face will save you from AI subscriptions and distractions.

A Goldmine of Customer Insights and Behavior

Never stare at a blank page. Get an unlimited supply of new ideas and concepts that persuade your prospect to buy. Mine in a deep vain of customer insight gold with this unique strategy of profitable copywriters.

The ultimate leverage of meaningful content

Turn content into cash flow

Do this to get more high ticket clients from your content back catalog.

So you want to write a book

When professionals hear I'm an author, they tell me, "I've always wanted to write a book." They have so many exciting reasons to write.My response is "Why not?" Here's how to get started with your first book. One thing is more important than writing itself.You don't need AI writing tools. Your next book will be written with words that sell. Join us to learn more, https://www.adbriefing.co.uk/newsletter/#WriteBook #BecomeAuthor #RecognizedExpert 

What it takes to get high-ticket clients

A model for high-ticket client attraction

Why I create content and why it matters

Double Your Time Value Without Working Extra Hours

Are you tired of putting in long hours only to watch your profits go down? Year by year, you get less buying power for your effort.Top performers who scale up focus on meaningful work, yet are bogged down by necessary distractions. How to grow your business fast without hiring a huge, expensive staff?Transforming from a hands-on operator to a leader in your subject-matter expertise requires different choices. Start with how you value time.Stop doing $20-an-hour work when your time is worth $200 an hour. Stop second-guessing yourself and others; use systems instead. Learn how to use staffing arbitrage so your team pays, rather than costing you time and frustration. You get better results, fewer headaches, and more profits in your pocket.Discover practical steps to break your operations into automated systems that free up your schedule and reduce stress. Subscribe here and join us at https://www.insidestrategicrelations.com/newsletter/?utm_source=001-k0225a&utm_medium=spreaker&utm_campaign=l1213b&utm_content=doing-everything-poorly-delegating-tasks#TimeLeverage #OutsourcingTeams #ProfitMargin 

Stop asking people to like and subscribe

A sure fire way to lose subscribers (and clients)

Don't do this if you want more clients. I make this mistake all the time. It makes my life more difficult as a copywriter or marketer.The biggest takeaway is that "monthly regular, better than weekly irregular." When it comes to prospect communications, regular is better. Listen carefully if you use podcasting or periodic content to build your client list. My last episode was in December for one of my channels; now it is February.I wasn't slacking. I had billable client work, published in other channels, and been engaged elsewhere. Fortunately, I have so many channels, but I could see the drop in analytics.This is for freelance copywriters or marketers who feel overwhelmed by content creation. Remember, you aren't in the content business. You are in the business of marketing copywriting services.Want to improve your ability to write copy that sells? Want to learn the business of copywriting? Join us at https://www.adbriefing.co.uk/newsletter/#PublishPodcast #VideoLogging #SocialMedia #SocialMarketing #VideoMarketing

Content Creation Best Practices You Will Ignore

Publish, promote, promote some more: The truth about content creation. The content treadmill is real. Let's answer the question of how content marketing can generate leads.Everyone's scrambling for trends in the content creation gold rush. They seek the next big algorithm hack. But amidst the noise, a question whispers: What content helps create new customers?I'm not about about chasing clickbait or fleeting virality. You know something isn't right about content creation "best practices," the gurus proclaim. There is an attraction to being popular, but I'm more interested in you being profitable. As a content marketing agency, my team tests what works and what doesn't.Results come from hard work and by design. There is no shortcut to content that transcends trends. Yet there is a proven approach to speaking directly to prospects' desires.Join me as I delve into timeless principles of effective communication. I'll focus on content marketing strategy rather than trying to nail the latest trend. It starts with evergreen content.If you'd like to go into more depth, we can explore the art of storytelling that captivates. Learn how to craft writing that resonates with your audience. Join us at https://www.adbriefing.co.uk/newsletter/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignoreForget the fads and algorithms. I celebrate the slow burn of evergreen content. Write the kind of content you can measure, optimize, and improve for lead generation. A lead can tell you what works.If you'd like me to look at your back catalog, many best practices increase conversion rates. Ask your specific questions here, https://www.adbriefing.co.uk/contact/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignoreAs a copywriter, I want you to build your legacy on substance, not hype. Learn quiet perseverance that is amplified with foundational direct response principles.Every freelance copywriter, marketer, or business owner has a story to share. This podcast is your sanctuary from the content chaos. I'm here to help you share that story with clients who will pay, stay, and refer.Here, we find solace in the power of genuine connection. A place to build business relationships through words that sell. I'm looking forward to your comments below.#ContentCreation #ContentDevelopment #ContentMarketing #LeadGeneration

A $20k a Month Podcast, Is It Possible?

Do you have a high-traffic website but no revenue to show for it? That's typical for podcasts, YouTube channels, and content websites.You must do something different to earn $20,000 a year or more. That's what this episode is about. How to add additional streams of income to any periodic audio or video podcast.The office is so busy lately that I cannot get through a podcast without an inbound call. That's a great place to be. But not the kind of distraction I need. Start with understanding current earnings. Use a measure called CPM. This is "cost per mille" or "cost per thousand." The number doesn't matter; improve it each month.But advertising alone won't get you to $20,000 a month. That's where so many podcasters, influencers, and publishers make a huge mistake. As a copywriter or marketer, you can help.Want to grow your freelance copywriting business? This is only one example of the hundreds of ways smart copywriters grow their bottom line. Join us for more ideas at https://www.adbriefing.co.uk/newsletter/?utm_source=007-k0225a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=is-20k-month-podcast-possible#MonetizePodcast #Podcasting #PodcastMagic #LeadGeneration

Stop Writing Content! Get Clients Instead

If content got you clients, then every copywriter and consultant would be rich. Churning out content is the de facto standard.Writing content is easier than ever before. AI writing tools can write hundreds of articles in seconds. Folks focus on content because it feels like progress.Instead of writing content, there is a better, more reliable way to get clients. Big technology doesn't want you to know about this productivity hack.Writing for clients, not clicks, is what this episode is about. Stop working for Google, YouTube, and Facebook without getting paid.Are you a copywriter or marketer who wants more clients? Get client attracting insights, join us at https://www.adbriefing.co.uk/newsletter/?utm_source=014-a0208a&utm_medium=spreaker&utm_campaign=l1213b&utm_content=stop-writing-content-get-clientsDo you want more sales and grow your opportunity? It starts by becoming a recognized expert. Learn how here, https://www.jwhco.com/product/establish-instant-credibility/?utm_source=014-a0208a&utm_medium=spreaker&utm_campaign=l1213b&utm_content=stop-writing-content-get-clientsJustin Hitt is an expert in helping subject matter experts attract high-ticket assignments. With his help, clients have gained more than a billion dollars in growth in the last two decades.#CopywritingTips #ClientAttraction #RecognizedExpert #BuildAuthority #AuthorityMarketing #LeadGeneration

Triple Conversion Cleaning Up Content The Right Way

Stop wasting time chasing Google Search updates. Most websites can't convert traffic even if search engines send you traffic.Stop deleting content on a hunch chasing rankings. Instead, use a scientific approach that triples conversion.You're in the right place if you want double digital conversion rates and more cash flow from your business website.This approach looks at extracting best practices for lead and sales conversion. Then turns those best practices into better evergreen content.Evergreen content helps you draw consistent visitors and conversion. You'll have more predictable results for your business website.Unfortunately, many marketing managers choose to delete content rather than improve it. They look for quick wins without understanding how conversion rate optimization works.Copywriters and marketers can provide a valuable service in rewriting poor-performing content. This is value-added because you understand targeting.More importantly, as conversion rates increase, so can cash flow. Documenting best practices makes new content creation more predictable.I'm looking forward to your questions in the comments.Want more consistent cash flow in your freelance copywriting or small agency? Start with lessons on the business of copywriting. Join us at https://www.adbriefing.co.uk/newsletter/#SearchOptimziation #ConversionRate #ConversionOptimization #WebAnalytics #FreelanceCopywriting #ContentMarketing