Field and Garden with Lisa Mason Ziegler
Lisa Mason Ziegler
Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!
Episodes
#416: Ask A Florist: Selling to Florists, Pricing, and Design Tips
What do florists really want from local flower growers? In this episode, floral designer Ellen Frost of Local Color Flowers and the FlowerMore community shares practical advice on selling to florists, pricing your stems, creating availability lists, choosing colors customers love, and designing with seasonal flowers. MentionsYouTube: Ellen Frost FlowersInstagram: @ellenfrostflowersEllen's Online Community: FlowerMoreEllen's Online Courses: Preparing to Sell to Florists, Growing Your Business with Local Flower SourcingShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#415: Why We Brought Back Our Seed Fundraiser
Nearly 20 years after first trying the idea, we’ve brought The Gardener’s Workshop Seed Fundraiser program back with better tools, simpler fulfillment, and the same goal: helping groups raise money while helping more people succeed at growing flowers from seed. Lisa shares how the program began, why it was put on hold, and how it works today.Mentions*New* The Gardener's Workshop Seed Fundraiser ProgramSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Growing A Beautiful Life, The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#414: The Forgotten Flowers of Spring
What happened to the flowers that once filled our spring gardens? Lisa shares the story of cool-season hardy annuals, why so many of these beautiful flowers were forgotten, and how learning when to plant them can bring an entirely new season of blooms back to your garden.MentionsCool Flowers resources: Book, Online Course, Planning ToolLisa's book, The Cut Flower HandbookSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#413: Have We Met? Lisa’s Flower Farming Story
How did a flower farmer with limited land, no greenhouse, no tractor, and no cooler build a successful flower farming business and eventually The Gardener’s Workshop? Lisa shares her story, the challenges that shaped how she grows and teaches, and some of the lessons she learned through nearly three decades of flowers, business, and figuring things out as she goes.MentionsFree Resources: All About Soil BlockingLisa's Book, Growing A Beautiful LifeSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#412: How To Stop Overplanting
More flowers aren’t always better! In this episode, Lisa shares why overplanting can lead to weeds, missed harvests, broken succession plans, and garden burnout — and how growing less can actually help you create a healthier, more productive, and much more enjoyable cutting garden.MentionsMerlin Bird ID Phone App (free!)Lisa's Book, Growing A Beautiful LifeSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#411: Birthing the Cool-Season Cut-Flower Planner
Cool-season flowers can be confusing because they don’t follow the same rules as warm-season flowers. In this episode, Lisa shares the story behind the new Cool-Season Cut-Flower Planner and explains how it can help you grow gorgeous spring blooms with more confidence.MentionsThe Cool-Season Cut-Flower PlannerLisa's Book, Cool FlowersLisa's Book, The Cut Flower HandbookBIG Calendar-JournalSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#410: Ask A Florist, with Ellen Frost
This episode of Field & Garden is a replay of a recent Ask Me Anything event with guest host Ellen Frost, one of our online instructors and the owner/head designer of Local Color Flowers in Baltimore, Maryland.Ellen shares practical floral design advice for working with seasonal, locally grown flowers — including favorite foliage for September weddings, how to keep hydrangeas hydrated, reliable flowers for fall boutonnieres, ways flower farmers can practice designing with what they grow, and why fall can be a great time to connect with florists.MentionsMore from Ellen: Website, Email, Instagram, FlowerMore Ellen's online courses: Preparing to Sell to Florists, Growing Your Business with Local Flower SourcingEllen's recommended books:Cultivated: The Elements of Floral Style by Christin GeallColor Me Floral: Stunning Monochromatic Arrangements by Kiana UnderwoodLife in Bloom by Graeme CorbettShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#409: Fall Blooms Worth Planning For
Fall flowers deserve more attention — especially if you want rich color, useful texture, long vase life, and blooms that customers are excited to buy in September and October. In this episode, Lisa shares 13 standout flowers and foliage for the fall cutting garden, plus simple planning tips to help you time them well for next season.MentionsThe Flower Farmer Club, presented by The Gardener's WorkshopBaker's Dozen Fall Flowers (find them here)Florist's KnifeBIG Calendar-JournalSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#408: How to Ask for the Review
Happy customers are one of the best marketing tools a flower business can have, but they often need a simple invitation to share their experience. In this episode, Lisa explains why reviews matter, when to ask for them, and how to make it easy for customers to help others discover your flowers.Social Media suggestion"We hope you’re loving your experience with The Gardener’s Workshop! If you have a moment, we’d be thrilled if you could share your thoughts with us in a review. Your feedback helps our community grow and lets us know what we’re doing right. Thanks for your support!"Newsletter suggestion"Your opinion matters to us! 🌿 At The Gardener’s Workshop, we strive to provide the best for our valued customers. If you’ve enjoyed our flowers, we’d love to hear your thoughts in a review. Click [here] to share your feedback and help others discover our blooms. Thank you for being a part of our journey!"In-person suggestion— have a QR code!We’re so glad you chose The Gardener’s Workshop for your flower needs! If you have a spare moment, we’d really appreciate it if you could leave us a review online. Your feedback is invaluable and helps us grow and improve. Thank you!"MentionsPreorder Lisa's Book, Growing A Beautiful LifeFlower Farming School OnlineSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#407: Landscape Tips From A Flower Farmer
A beautiful landscape does not have to feel like one endless chore. In this episode, Lisa shares practical flower-farmer habits — like planting in groups, planning before buying, choosing the right season, and feeding the soil — that can help create a more peaceful, low-maintenance garden.MentionsPreorder Lisa's New Book, Growing A Beautiful LifeThe BIG Calendar-JournalSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#406: Top 5 Mistakes, Cool Flowers Edition (Encore)
Cool Flowers can bring some of the earliest, strongest, and most rewarding blooms of the season — but only when their timing and needs are understood. In this episode, Lisa walks through five common pitfalls that can trip up gardeners and flower farmers, plus the simple shifts that can set you up for cool-season success.MentionsSilage TarpPlug Suppliers: Farmer Bailey, Ball Hort/ColorlinkCool Flower Seeds from The Gardener's WorkshopLisa's Book, Cool FlowersOnline Course: Cool Flowers from Seed to HarvestTGW Phone App/Live Shopping ShowShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#405: Cool Flowers, Unveiling the Truth (Encore)
If you are a Southerner or a Northerner, you may think the Cool Flower concept doesn't work for you. Nothing could be further from the truth! When you find your planting time sweet spot, you will be the envy of all your grower friends, and your customers will think you are nothing short of a miracle worker!As a Southerner, I spent years at the farmers market watching customers love on my sweet peas and tell me why they can't be grown here - Ha!Meanwhile, I hear from my northern flower farming friends that they have become driven to find ways to get this plant family in the ground earlier and earlier each year to reap the benefits!Cool Flowers are for everyone. Myth busted, truth unveiled!Enjoy this week's episode for my best Cool Flower tips and recommendations for Southerners and Northerners.MentionsOnline Course: Cool Flowers from Seed to HarvestRequest the FREE webinar: 3 Foolproof Steps to Success with Cool FlowersLisa's Book, Cool FlowersRequest the Cool Flowers video book studyLisa's Book, The Cut Flower HandbookTGW Phone App/Live Shopping ShowShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#404: July Check-In: Spring Flowers Start Now
It may be hot outside, but now is the time to start thinking about spring flowers. In this episode, Lisa shares why July planning is the key to earlier blooms, stronger plants, and a spring garden that’s already set up for success long before winter arrives.MentionsRegister for a Free Live Webinar: When Do YOU Plant Cool Flowers?The Garden Club of Virginia's Historic Garden WeekThe BIG Calendar-JournalSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#403: When Everything Blooms at Once
What do you do when the garden bursts into bloom all at once — and then leaves you with buckets of flowers, wasted stems, or an empty-looking garden a few weeks later? In this episode, Lisa shares how simple succession planting can help spread out the work, extend the harvest, and keep flowers coming through the season.MentionsThe Cut Flower Handbook: Hardcover, Spiral-BoundThe BIG Calendar-JournalPlant-It-Pink Video Series (on YouTube)Sign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#402: When Flower Sales Drop: What to Do Next
Summer slowdowns can feel discouraging when the flowers are blooming, but sales suddenly go quiet. In this episode, Lisa shares practical ways to make the most of the season: using extra flowers for marketing, creating simple offers, preparing for fall sales, and making smart decisions instead of panicked ones.MentionsBook, The Flower Farmer by Lynn ByczynskiAmy's Organic Garden on InstagramRooster Pepper Seeds (for fall wreaths)The Flower Farmer Club, Presented by The Gardener's WorkshopSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#401: Good Flower Farming Advice Doesn't Expire
Trends, tools, and growing seasons may change—but the advice that builds successful flower farms remains remarkably steady. In this episode, Lisa shares the timeless lessons that help growers make wiser choices, protect their time and money, and build confidence season after season.MentionsPublication: Growing for MarketFrank & Pamela Arnosky (Website)Lisa's Course: The Basics, Annual Crops, Marketing, and MoreDave's Course: Bulbs, Perennials, Woodies, and MoreLIMITED-TIME Course Bundle SaleSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#400: Top 3 Perennials That Pull Their Weight with Dave Dowling (Encore)
Which perennials truly earn their space on a cut flower farm? In this episode, Lisa and Dave Dowling reveal three standout crops that deliver lasting value through dependable harvests, manageable care, and strong sales potential.Originally aired as episode #348 on 6/24/25MentionsDave's Course: Flower Farming School Online: Bulbs, Perennials, Woodies, and MoreFlower Farming School Online: Growing Cut Flower Crops in Hoop and GreenhousesBall/Colorlink: plant brokerWalter's Gardens: perennial wholesalerAssociation of Specialty Cut Flower GrowersSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#399: Random Tips, or Roadmap?
Flower farming advice is everywhere! But more information doesn’t always mean more clarity. In this episode, Lisa talks about the difference between collecting random tips and following a real roadmap, and why learning in the right order can save new growers time, money, and frustration.MentionsThe BIG Calendar-JournalLisa's Course: Flower Farming School OnlineSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#398: Choosing Crops that Make (and Save) You Money (Encore)
Want to make more money (and avoid wasting it) on your flower farm? In this episode, Lisa shares her hard-earned tips for choosing the best crops to grow for profit. From low-cost annuals to succession planting and market-smart decisions, get practical advice to help you grow a thriving flower business. Whether you're just starting out or refining your crop plan, this episode is packed with insights you can use right away!MentionsLisa's Course: Flower Farming School OnlineSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!Originally aired as episode #346 on 6/10/25
#397: Buckwheat, A Speedy Summer Cover Crop
Empty summer beds can turn into weedy messes fast—but buckwheat is a simple cover crop that can step in while you wait. In this episode, Lisa shares why buckwheat is one of her favorite warm-season tools for suppressing weeds, feeding pollinators, building soil, and keeping the garden working between crops.MentionsCover Crop, BuckwheatSilage TarpSign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!Shop the TGW Online Store for all your seeds and supplies!
#396: The Power of Community (Encore)
Today, I am here to share my thoughts on something that has had a big impact on my flower farming journey personally: community. A community is powerful, no matter where you are on your flower farming journey. I created The Flower Farmer Club to be a safe place for us all to be motivated and encouraged, and to be a place for learning, inspiration, and exploration! I am so eager to join you on your adventure, and I look forward to seeing you in the club.MentionsThe Flower Farmer Club, presented by The Gardener's WorkshopShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#395: Just Don't Quit!
When flower sales suddenly go quiet, it can feel scary — especially when you’re new in business. In this episode, Lisa shares encouragement and practical next steps for slow weeks, reminding flower farmers to stay steady, keep finding customers, and just don’t quit.MentionsDownload our FREE phone app for live shows and great deals!The Flower Farmer Club, Presented by The Gardener's WorkshopShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#394: Bringing Joy Through Flowers - Meet Tricia of The Simple Sunflower (Encore)
Today we're thrilled to share an inspiring story! Meet Tricia from The Simple Sunflower, an organization that’s making a big difference in our community by repurposing flowers for those in need. In this interview, you'll learn what they do, how they do it, and ways to apply this in your own community as well. Together, we can bring a little more joy into the world, one bouquet at a time!MENTIONSThe Simple Sunflower: Website, InstagramShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#393: Early May Garden Check-In
Early May is the perfect moment to pause, take a clear look at your garden, and make smart adjustments before the season gets away from you. In this episode, we walk through what to evaluate right now—from cool flowers to warm season plantings—so you can stay on track for a smoother, more productive season.Mentions The BIG Calendar-JournalJune 27, 2026: Open Farm & Warehouse Tour InfoShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#392: How Flower Farm Spending Makes or Breaks You (Encore)
Let’s talk money—the kind that keeps your flower farm alive or quietly drains it dry. In this episode, Lisa digs into the tough truth about spending on the farm: what’s worth it, what’s not, and how to make choices that lead to long-term success instead of slow collapse. If you're ready to face your farm finances head-on, this one's for you.Originally published as episode #337 on 4/08/25.MentionsFree Phone App for Live Gardening Shows: Get the AppLisa's Course, Flower Farming School OnlineShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#391: Why Birds Matter In The Garden
A simple moment in the garden can remind us of what really matters. In this episode, Lisa shares how birds bring balance, beauty, and natural pest control—and how easy it is to welcome them into your space.Mentions & How to Learn MoreBringing Nature Home by Doug TallamyLisa's Book, Vegetables Love FlowersJune 27, 2026: Open Farm & Warehouse Tour InfoVideo: Growing & Maintaining A Native Plant BorderMerlin Bird ID phone app by Cornell Lab of OrnithologyShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#390: Simplicity of a Cutting Garden (Encore)
Today, we’re diving deep into the wonderful world of cutting gardens. Whether you’re a seasoned gardener or just starting out, this guide will help you create a cutting garden that brings joy and beauty to your life. Here, Lisa covers what you need to know to make your cutting garden thrive.Originally aired 5/13/25 Mentions[Register Here] Free Training with Lisa: The Secret to Big, Beautiful, Abundant Summer FlowersOnline Courses: The Easy Cut Flower Garden, Cool Flowers from Seed to HarvestBooks: Cool Flowers, Vegetables Love Flowers, The Cut Flower HandbookSeed Collection: Cut-Flower GardenSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#389: Restored By Nature
Better flowers don’t always come from more effort—they come from better choices. Here, Lisa shares how working with nature, not against it, can transform your garden into something stronger, simpler, and more rewarding.MentionsFind locally-grown flowers: localflowers.orgLisa's book: Vegetables Love FlowersThe BIG Calendar-JournalShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#388: Lisa Talks Seed Starting on the No-Till Flowers Podcast (Encore)
On episode 28 of The No-Till Flowers Podcast, Lisa Mason Ziegler joined host Jennie Love to discuss all things seed starting! Jennie's focus is on regenerative farming. She invited Lisa on the show to compare seed starting techniques and discuss methods that support superior seed germination and seedling growth sustainably and regeneratively. Both Lisa and Jennie share lots of great resources for additional research and learning, see below for some of those links.Podcast excerpts are published with permission.Originally aired as Field & Garden episode #228 in March '23.MentionsLink to the original No-Till Flowers episode on Apple PodcastsLisa's Book: Cool FlowersEliot Coleman's Book: The New Organic Grower (affiliate link)Dr. Deno's Book: Seed Germination Theory & Practice (free PDF)Jeff Lowenfel's Book: Teaming With Bacteria (affiliate link)Podcast Series: Seed Talk with Lisa & LayneShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#387: Follow Through to the Joy of Gardening
Starting a garden is exciting — but the real joy comes from following through on the small, important steps that make everything work. In this episode, Lisa shares how doing less, but doing it better, can completely change your garden and bring the joy back.MentionsDeer Repellent Sprays: Tree Guard, I Must Garden, Liquid FenceBook: The New Organic Grower by Eliot ColemanProducts: Biodegradable Mulch Film, Flower Support Netting, Row Cover KitShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#386: Why Collaboration Beats Competition (Encore)
Today I'm diving into a topic that I've never really talked about before: collaboration versus competition. Why are we so afraid of competition? Let's explore why collaboration can actually be more beneficial.Mentions Amy's Organic Garden on InstagramOnline Workshop: Collectives101The Flower Farmer Club, presented by The Gardener's WorkshopShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#385: Top 5 Steps to Start a Garden
Most garden problems start before the first seed is planted. In this episode, Lisa shares the five simple setup decisions that make a cutting garden easier to care for—and far more productive.MentionsProducts: Garden Fork & Spade, TGW Seed Collections, Biodegradable Mulch Film, The BIG Calendar-Journal, The Cut Flower HandbookOnline Courses: The Easy Cut Flower Garden, Flower Farming School OnlineIrrigation Suppliers: Dripworks and Berry HillShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#384: Flower Farming Do's & Don'ts (Encore)
If I had the opportunity to restart my business today based on what I have learned since starting in 1998, these are some of the things that would change the course of my business. They seem so simple now, but when I was in the weeds-- I never even thought of these things!Hope they help! ~LisaP.S. Listen through to the very end for an uplifting note from Jennifer!MentionsLisa's Course: Flower Farming School OnlineShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#383: Smaller Is Better!
If your garden (or your to-do list) feels too big, this episode will feel like a deep breath. Lisa shares how cutting back her growing space—on purpose—actually increased her productivity, lowered stress, and brought the joy back into her season. Learn why “smaller” can make you a stronger, more profitable grower, and the simple shifts that help you get more from the beds you already have.MentionsThe BIG Calendar-Journal from The Gardener's WorkshopBook: The New Organic Grower by Eliot ColemanLive Class with Lisa: "Where to Sell Cut Flowers: Finding the Best Markets for YOUR Farm"Lisa's Course: Flower Farming School OnlineShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#382: 3 Steps to Fail as a Flower Farmer (Encore)
Today, I’m thrilled to share some important tips for anyone dreaming of starting a flower farming business. As I look back on my journey, I wish I had these resources when I started. This is about the three key steps that can lead to failure as a flower farmer. I’ve seen many passionate people vanish from the business, and it’s often due to skipping over some basic but crucial steps. I'd love to keep YOU from failing, and I hope these tips help you navigate the challenges of flower farming and keep your passion alive. ~LisaMentionsThe Flower Farmer Club, presented by The Gardener's WorkshopShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#381: It's a Pull, Not a Push
In this episode, Lisa shares the deeper truth behind nearly 30 years of growing, teaching, and building The Gardener’s Workshop: success didn’t come from pressure or perfection—it came from following the quiet pull toward the work she loves. From discovering gardening as a dyslexic learner to building tools and resources that help others succeed, this is a gentle, inspiring reminder to listen to the tug that keeps you showing up, season after season.MentionsDocumentary, The Big Picture: Rethinking DyslexiaThe BIG Calendar-JournalShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#380: Keep It Simple, Keep It Profitable (Encore)
In this episode, Lisa shares a gentle but game-changing reminder: a focused plan beats a flashy one every time. If you're building a flower farm (or dreaming of one), tune in to hear why growing a few reliable crops, resisting the urge to overcomplicate, and sticking to your plan can lead to real, lasting success.P.S. Listen through to the end for a special note from Julia!Original air date 1/31/23 as Field & Garden #222MentionsArnosky Family Farms on InstagramLisa's Course: Flower Farming School OnlineShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#379: A Superpower for Beginner Flower Farmers?
Don’t Go It Alone: The Flower Farmer’s SuperpowerDreaming of flower farming success? There’s one simple (but powerful) strategy that can save you time, money, and burnout: community. In this episode, Lisa shares why building a solid support network might be the most important decision you make as a beginner flower farmer.MentionsLisa's Private Online Community: The Flower Farmer ClubLisa's Course: Flower Farming School OnlineBook: The Flower Farmer by Lynn ByczynskiDiscover our online courses!Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#378: Dave Dowling on "Ask A Flower Farmer"
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave is always happy to share his knowledge with our listeners!Topics Covered: Getting smart deals on plants and bulbs in winterAlstroemeria for cut flowers - what to knowProtecting plants from sudden cold and winter pestsLilies - which types can work for youVase life, what lasts and what does notRescuing a weedy perennial bedPeony care basicsPruning limelight hydrangeasOverwintering lisianthus and snapdragonsOrdering plugs and suppliesUnderrated and overrated cut flowersQuick seasonal checklistEpisode originally aired 12/17/25 on Instagram. Join Lisa and her guest hosts Wednesdays at 3:00PM Eastern time to get your cut flower growing questions answered by the experts!MentionsField & Garden #361: Snapdragon Growing with Dave DowlingAssociation of Specialty Cut Flower Growers: ASCFG.orgDave's Course: Bulbs, Perennials, Woodies, and More!Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#377: Much to Learn from Dogs
What Dogs Teach Us About Flower Farming, Business, and JoyIf you love flowers and dogs, this one’s for you. In this episode, Lisa reflects on how the simple routines dogs love—like the same walk every day—can teach us powerful lessons about farming, business, and finding joy in repetition. Tune in to hear how consistency and calm can build not only better farms, but better lives.MentionsMental Aspect account on InstagramLisa BooksThe BIG Calendar-JournalDiscover our online courses!Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#376: Ask A Florist, a Q&A with Ellen Frost
Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, with featured guest Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A, Ellen highlights the need for understanding florists' requirements, offers flower recommendations, and addresses challenges in winter sourcing. She emphasizes visual marketing and the power of storytelling to connect with others in the flower industry.MentionsEllen’s newsletter signupFlowerMore CommunityConnect with Ellen: Ellen Frost Flowers (Instagram), Website Ellen Online Courses: Florist School Online, Preparing to Sell to FloristsShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#375: (Best of '25) Planting Cool Flowers in Very Early Spring
Encore: Our most popular episode of 2025! Original air date January 14, 2025Today, I want to dive into the topic of cool flowers and the importance of planting them in very early spring. The basic idea is to plant these flowers in cool to cold conditions to get the best performance out of them, which can happen in fall, winter, or very early spring.Many people have been led away from planting during these unusual times. But I assure you, this is where the magic happens! For flower farmers, planting cool flowers can significantly boost your business. We’re talking about flowers like:Bells of IrelandSweet peasStockSnapdragonsLisianthusLarkspurStatusPoppiesWhen planted at the right time, these flowers bloom earlier, grow taller, produce more stems, and are more resistant to diseases and pests. Listen in to learn who can plant in this window, when and what to plant, and more!MentionsLisa's Book, Cool Flowers Lisa's Book, The Cut Flower HandbookOnline Course: Cool Flowers from Seed to HarvestThe Flower Farmer Club, presented by The Gardener's WorkshopShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#374: Beginner Flower Farming Myths
Ever catch yourself thinking, “I could never do that”? In this episode, Lisa Mason Ziegler unpacks the quiet assumptions that stop so many people before they ever plant their first row.MentionsASCFG - Association of Specialty Cut Flower GrowersMimo Davis at Urban Buds: Website, InstagramLisa's Course: Flower Farming School OnlineDiscover our online courses!Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#373: 'Tis the Season…for Seed Starting!
Why Starting From Seed Changes Everything for Your Cut Flower GardenSeeds are small but powerful! In this episode, Lisa breaks down why starting from seed gives you more variety, better timing, stronger plants, and huge savings. From common mistakes to simple rules that make seeds sprout reliably, plus why soil blocking is her go-to method, this episode will give you the confidence to start (or improve!) your own seed-starting routine.MentionsLisa Talks Seed Starting on the No-Till Flowers PodcastOnline Course: Seed Starting Made EasySeed Starting Equipment CategorySoil Blocking Mix Recipe & InstructionsAbout Soil Blocking: Free Online ResourcesDiscover our online courses!Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#372: Cool Flower Planting for Everyone
Timing is everything when it comes to cool flowers! In this episode, Lisa explains the simple but crucial “very early spring” planting window — when to start, how to prepare, and why getting it right makes all the difference. Whether you’re growing sweet peas, snapdragons, stock, or others, this practical episode will help you plan, plant, and grow the gorgeous blooms you crave!MentionsLisa's Book, Cool FlowersSpiral-Bound Edition: The Cut Flower HandbookThe BIG Calendar-JournalThe Garden ForkDiscover our online courses!Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#371: Serving & Being In A Community
Discover how serving your community can spark creativity, confidence, and real business growth. In this episode, Lisa shares simple, practical ways to connect, collaborate, and give back, and why those connections become one of your farm’s greatest strengths.Mentions:Discover our online courses!Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#370: My Flower Farm's Halo, My Native Border
Discover how a simple idea—planting a native border—became a powerful living shield around Lisa’s flower farm. In this episode, you’ll learn why native plants matter more than you think, how a “halo” habitat can protect your land, and the practical steps to create your own wildlife corridor, no matter the size of your space.Mentions:Book: Bringing Nature Home by Doug TallamyField & Garden #368: Why & How I Use LeavesVideo: Growing & Maintaining a Native Plant BorderShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#369: Inside Sunny Meadows with Gretel Adams
Dreaming of blooms beyond your field season? Join Sunny Meadows Flower Farm as they share hard-earned lessons from two decades of growing in hoop houses and greenhouses. Learn how season extension opens up year-round sales, supports your team, and transforms your flower business—whether you're just adding your first tunnel or leveling up your entire operation.Mentions: Online Course: Grow Cut Flower Crops in Hoop & GreenhousesLearn more about and connect with Steve & Gretel Adams and their business, Sunny Meadows Flower Farm.Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#368: Why & How I Use Leaves
In this episode, Lisa shares her favorite secret weapon for building rich, living soil — leaves! Learn how Grandpa Ziegler inspired a lifelong practice that feeds the soil, saves water, reduces weeds, and supports a thriving ecosystem. Lisa explains when and how to collect leaves, what kinds to avoid, and simple ways to turn them into “leaf mold gold” for your own garden. Whether you have a small backyard or a flower farm, this episode will change how you see every leaf that falls. MentionsDownload our phone app for your FREE course on building a trellis tunnel!Lisa's book, Vegetables Love FlowersThe BIG Calendar-Journal Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
#367: Lennie Larkin's October Q&A, Ask A Flower Farmer
Flower farming is full of beauty, but turning that beauty into a profitable business takes strategy. In this episode, Lennie Larkin breaks down the real numbers behind a thriving flower farm, from understanding profit margins and valuing your time to pricing, marketing, and knowing when to pivot. You’ll learn practical, down-to-earth tips for making smart money decisions, avoiding common pricing traps, and building a farm that not only blooms but lasts. Whether you’re dreaming of your first acre or refining your current systems, this conversation is your roadmap to a more sustainable and rewarding flower business.MentionsLennie's Upcoming Event (Nov 2025): Sell Your Flowers SummitLennie’s Instagram: flowerfarming.forprofitLennie's online course: Profitable Flower FarmingField & Garden #362: "What's Your Problem?" Mentorship RoundtableShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!