Tide Show

Old Time Radio Researchers Group

The Tide Show Ryan Ellett The Tide Show was a change in name only for Jack Smith’s daily music and patter program that had been airing since 1945. His self-titled quarter-hour program aired until 1949, when it became The Oxydol Show under Procter & Gamble’s sponsorship. The daily CBS show featured Smith accompanied by singers Dinah Shore on Tuesdays, Wednesdays, and Thursdays, and Margaret Whiting on Mondays and Fridays. In the spring of 1949 Whiting requested some time off from her program responsibilities and Procter & Gamble’s response was to drop her entirely from the show. When Smith’s daily broadcast resumed in the fall of 1949, Whiting was replaced by Ginny Simms who eventually had to drop her television show on KTTV to maintain her Tide Show commitments. Procter & Gamble swapped out Oxydol detergent for Tide soap, leading to a rechristening as Tide Show. The barely modified format likely satisfied Jack Smith’s listeners who probably barely noticed the change in sponsored product. The Tide Show was part of a three-show block sponsored daily by Proctor & Gamble that also included commentator Lowell Thomas and Fibber McGee & Molly spin-off The Beulah Show. Details of the meetings are sparse in the trades of the time, but they reflected a larger discussion about the value of radio advertising as the medium slowly began to give way to the popularity of television. Records aren’t exactly clear when The Tide Show left the airwaves, but a notice in the December 1952 issue of Broadcasting indicated the series was being dropped. Episodes of The Tide Show can be specifically hard to identify for modern listeners because the series was often simply referred to as The Jack Smith Show in newspapers and AFRS versions of the series also drop the sponsor and go by The Jack Smith Show . OTRR Release Information: Series Name: The Tide Show Release Status: OTRR Maintained Release Date: July 16, 2024 Release Version: v 2407 Number of DVDs: 1 From the Old Time Radio Researchers Group. See "Notes" Section below for more information on the OTRR.