Penny for your Shots
Penny Fitzgerald
Welcome to Penny for your Shots, the podcast that uncorks the stories and insights of exceptional female entrepreneurs and leaders. Hosted by Penny Fitzgerald, this show is your front-row seat to engaging and inspiring discussions served over a glass of your favorite libation.Each episode, brilliant women from diverse fields and backgrounds will share their journeys, challenges, and experiences with stories that empower, educate, and entertain. And, we'll include memories shared with friends over a glass of wine or favorite cocktail!Subscribe now, grab your favorite beverage and join us every Thirsty Thursday for your weekly dose of inspiration, as...
Episodes
Build a Business That Fits Your Life | Lisa Somers
What happens when growth turns the business you wanted into a job you no longer recognize?Lisa Somers joins me for an honest conversation about building Marketplace Superheroes with her brother, navigating a million-dollar debt, and learning that there is almost always another solution, even when the numbers feel overwhelming.Lisa shares how she moved from psychology training into entrepreneurship, why she eventually chose a lean team over a large corporate-style structure, and what makes a family business work without damaging the family relationship. We also talk about therapy, confidence, the people you call when a problem feels enormous, and why human connection matters even more in an AI-heavy world.In this episode, you'll hear:▪️ How Lisa found her way into entrepreneurship without a business degree▪️ The hard lessons that came from bad business deals and major debt▪️ Why agency and problem solving matter more than having every answer▪️ How Lisa and her brother divide roles and protect their relationship▪️ Why bigger is not always better when you are designing your business▪️ What authentic connection looks like when so much content is automatedConnect with Lisa:Marketplace SuperheroesInstagramFree resources:Go Live Get Paid trainingFree companion guideWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
What Happens When Your Body Stops Responding the Way It Used To | Corry Matthews
What happens when you’ve spent decades understanding fitness and nutrition, and suddenly your own body stops responding the way it always has?Corry Matthews spent more than 25 years in fitness and nutrition, including competing as a professional bodybuilder. But in her 40s, the strategies she had always relied on stopped working the same way.We talk about perimenopause, hormones, food, strength training, HRT, changing bodies, and why the answer in midlife isn’t always to simply try harder. We also talk about learning to work with the body you have now and giving yourself some grace along the way.In this episode:• Why Corry’s 40s changed what she thought she knew about fitness• Perimenopause and hormone changes• Food, blood sugar, and learning your individual triggers• Resistance training and everyday movement• HRT and the evolving conversation around menopause• Confidence, aging, and giving yourself grace• A family trip to Italy involving gelato, limoncello, and some fabulous memoriesConnect with Corry:https://corrymatthews.com/Corry also mentioned a symptom tracker during our conversation. Find it here: https://strengthandgracefitness.com/hormonequiz/Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Find Yourself First, Then Watch Who Shows Up | Rose Lambert
A lot of us have quietly expected one person to be everything: best friend, travel partner, confidant, our whole social life. It rarely works, and it's not really fair to ask it of anyone.Rose Lambert has been married twice, twenty-four years the first time, twelve the second. Today she's single, and she says she has more friends than she's ever had in her life. Rose is a professional matchmaker who works with some of the wealthiest clients in the country, and she came to the work sideways, after losing a close friend to suicide during what she calls the loneliness epidemic, and after a spiritual awakening that changed how she saw her own marriages.In this episode, you'll hear:Why Rose calls it "the loneliness epidemic," and what she watched it do to her own lifeChosen family, and why some friendships outlast marriagesNumerology and Vedic astrology as tools for understanding compatibilityWhere Rose and Penny disagree on marriage, divorce, and "fixing" a partnerWhy real richness can't be taken from youGuest: Rose Lambert, professional matchmakerWebsite: roselambertmatchmaker.comFacebook: facebook.com/roselambertmatchmakerInstagram: instagram.com/roselambertmatchmakerWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
The Conversation Most of Us Avoid (And Why It's an Act of Love) | Lynn Lambrecht
If something happened to you tomorrow, would the people who love you know where to start, or would they be left guessing?This week's guest is Lynn Lambrecht, a former aviation executive turned contingency planning advisor whose work started the day she volunteered on airplane crash sites in her 20s. She's since walked her own parents through illness and decline, written a book on getting prepared, and built a career on making a scary-sounding topic feel doable.In this episode, you'll hear:Why this is daily life, not a doomsday planThe one feature already on your phone that could help EMTs help youWhat ER doctors say is the hardest part of an emergency (and the fix)Why baby steps beat trying to do it all in a weekendShow notes and Lynn's links: thelivingplanner.com | linkedin.com/in/lynnlambrechtWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
What Can't Come With You? A Lesson in Letting Go to Level Up
Ever notice how "leveling up" always seems to mean doing more? More hours, more offers, more on your plate?This week, Andrea Engstrom joins me to make the case for the opposite. Andrea's built a business generating six figures a month while working three days a week, and she got there by figuring out exactly what needed to go, not what needed to be added.In this episode:- The hot air balloon analogy that reframes what growth actually requires- How mental load quietly limits what women build- The process Andrea used to shrink a four-day sales process into three- A simple journaling prompt for reconnecting with what you actually want- Why your circle either grows you or keeps you exactly where you areLearn more about Andrea and grab a spot for her free Nail Your Niche coaching call at andreaengstrom.com.Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
It's Not Bragging. It's Letting the Right People Find You. | Lynn Harris
Have you ever done something meaningful and kept it to yourself because talking about it felt like bragging?Lynn Harris is the founder of Gold Comedy, the online school and community helping women and non-binary creators build comedy careers, side hustles, and creative confidence — but this conversation goes way beyond comedy. Lynn and I talk about the real difference between bragging and simply letting people know what you do, and why staying quiet about your gifts isn't humility, it's a habit that keeps you small.In this episode:- Why staying quiet about what you do isn't humility, it's a habit- How two of Lynn's students changed their careers in midlife by no longer keeping quiet- The real difference between an anecdote and a story worth telling- Why being specific, not broad, is what actually makes people relate to youMore from Lynn Harris & Gold Comedy:- Gold Comedy: https://www.goldcomedy.com/- Explore classes & community: https://club.goldcomedy.com/- Build and Pitch Any Idea with Ryan Cunningham (starts Sept 28): https://goldcomedy.com/- Use code GOLD10PERCENTOFF for 10% off any Gold Comedy class or membership- Book a free comedy consult with Lynn: https://calendly.com/chat-with-lynn-harris/chat-about-your-comedy-goals-w-lynn-harris-gold-comedyAlso mentioned in this episode- Dead Moms Club: It'll Be Funny, We Promise: https://youtu.be/vYwpnawcC1MWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Build a Life You Control: What's the Worst That Could Happen? with Melissa Broughton
Ever caught yourself wondering if the "safe" job is actually the risky one?This week I'm sitting down with Melissa Broughton, owner of Busy Bee Advisors and creator of the One Hour Bookkeeper training system, to talk about what it really takes to leave corporate behind and build something that's actually yours. Ten years into her own business, Melissa's found a rhythm most corporate jobs could never offer — the freedom to fly out for her son's college football games every weekend, fire a client who isn't a fit, and build an income on her own terms.We talk about:- Why corporate "job security" isn't what it used to be- A simple exercise for facing the fear that keeps women stuck ("what's the worst that could happen?")- The real story behind a $90,000 fraud catch — and why the human touch still matters even with AI in the mix- What to actually plan for before you take the leapMelissa's sharing a free 3-step guide to work-life balance with our listeners: https://gift.1hourbookkeeper.com/pennyWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
You Already Have the Skills, with Sarah Noked
Have you ever looked at your own past (a job, a business, twenty years of running a household) and quietly decided that none of it counts toward what you want to do next?This week I'm sitting down with Sarah Noked, a 20-year Online Business Manager (OBM) and the founder of OBM School, who admits she believed exactly that when she started her own business, even though she'd already run a landscaping company from the ground up.In this episode, you'll hear:What an OBM actually does, and why it's different from hiring a VAWhy Sarah calls the idea of "having no transferable skills" a total farceHow to know if your "why" is strong enough to carry you through the hard daysWhy documenting your systems (yes, even the ones in your head right now) might be the single biggest thing missing from your businessWhat quality of life actually looks like on the other side of twenty years of building something realSarah's free resources for our community:OBM Starter Kit: https://www.obmschool.com/penny-starterSOP Kit: https://www.obmschool.com/penny-sop-kitFind Sarah at https://www.sarahnoked.com/, on Instagram (https://www.instagram.com/sarahnoked/), LinkedIn (https://www.linkedin.com/in/sarahnoked/), and on YouTube at The OBM Show with Sarah Noked.Read the full blog post: https://www.pennyforyourshots.com/blog/you-already-have-the-skillsWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Your Story Doesn't Have to Be Polished to Matter | Elizabeth Brett
Have you been telling the same version of your story for so long it started to feel like a performance instead of the truth?This week I sit down with Elizabeth Brett, a former NBC reporter turned storytelling coach, to talk about what happens when we stop polishing our stories and start telling the true ones.Elizabeth spent almost a decade shaping thirty-minute interviews into ninety-second segments, covering everything from presidential campaigns to hurricanes, to the Olympics. Somewhere in the middle of that career, she left it all behind after a heartbreak that made her question everything, and built a new one helping women find their voice.We talk about:- The difference between your origin story and what Elizabeth calls your North Star story- Her sovereignty filter for knowing what's actually yours to share, and when- A near-death experience in the ocean with her daughter that reshaped how she shows up- Why your story was never really about you in the first placeAnd yes, we also talk mocktails, because a girl's gotta relax at the end of the day too.Find Elizabeth at elizabethbrett.com or on Instagram @elizabethsbrett.Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
How to Stop Letting Fear Make Your Decisions | SL Gillespie
How many decisions do we make because we truly want something—and how many do we make because fear, an old belief, or some invisible “rule” tells us we should?This week, Penny sits down with SL Gillespie for a conversation that starts with golf and goes far beyond the course. They talk about confidence, self-talk, intuition, joy, and the beliefs women carry about success, money, achievement, and what we're “supposed” to do.SL also shares how she uses EFT (tapping) in her coaching to help women calm the nervous system and work through the beliefs that keep them stuck.In this episode:• Recognizing when fear is making the decision• Questioning the rules and beliefs we've carried for years• Why criticizing yourself isn't the path to success• Building confidence on—and off—the golf course• Using EFT/tapping to work with the nervous system• Trusting yourself, following joy, and making decisions differentlyLearn more about SL:https://thegolfadvantageforwomen.com/https://thegolfadvantageforwomen.com/about/Learn more about LEGS:https://legs.golf/Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Self-Care Is Survival: Stop Playing Small and Start Choosing Yourself | Cass UK
Women are often so busy taking care of everyone else that caring for themselves begins to feel selfish. Cass UK believes self-care isn’t selfish—it’s survival.After a traumatic childbirth experience nearly cost Cass and her baby their lives, she stopped waiting for the right time and committed fully to the business she had been building alongside her nursing career. In this conversation, Penny and Cass discuss making a change before life forces us to, recognizing the value of the skills we’ve gathered throughout our careers and lives, moving through imposter syndrome, and allowing other people to support us.They also explore what becomes possible when women stop playing small, trust what they already know, and give themselves permission to want more.Connect with Cass UK:Website: https://cassukonline.com LinkedIn: https://www.linkedin.com/in/cassuk/Cass is also the author of The Delicious Way, available on Amazon.Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
You Know What to Do… So Why Can’t You Get Started? | Barb Hubbard
Have you ever known exactly what you wanted (or needed) to do, but still couldn’t seem to get started?ADHD coach and EFT tapping practitioner Barb Hubbard explains why getting started isn’t always as simple as making a list, managing our time better, or trying harder.We talk about the overlap between ADHD symptoms, chronic stress, sleep deprivation, and perimenopause... And why so many capable women find themselves feeling overwhelmed, distracted, or frozen.Barb also introduces us to EFT tapping, a simple practice that may help calm the nervous system, bring the thinking brain back online, and create enough clarity to take the next step. She even walks us through a gentle tapping exercise during the conversation.In this episode, we talk about:• Why motivation and executive function can make getting started difficult• How ADHD and perimenopause can sometimes look surprisingly similar• Why procrastination is often an emotional issue rather than a time issue• How fight-or-flight affects focus, prioritization, and problem-solving• Using EFT tapping to calm the body and mind• A simple tapping practice you can try for yourself• Why consistency matters less than knowing how to restart• Creating a list of tools to use when overwhelm takes over• Moving through fear, visibility, and imposter syndrome• The importance of intentionally making time for our girlfriendsLinks & Mentions from This EpisodeBarb Hubbard Coaching: https://barbhubbardcoaching.comConnect with Barb on LinkedIn: https://www.linkedin.com/in/barbhubbard/ Sometimes the next step isn’t to push harder. Sometimes it is to pause, calm the noise, and give ourselves enough space to hear what comes next.Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Why Being Yourself Is Good for Business with Deanna Dolecki & Ashley Ruggeri
We spend so much time trying to make our businesses look polished, professional and perfectly put together that sometimes we edit out the very thing people would connect with most: ourselves.Deanna Dolecki is the president of Blue Duck Agency, where Ashley Ruggeri serves as account director. Together, they also host the Ducks Unplugged podcast—an unscripted mix of business, work, life and the wonderfully ridiculous debates that happen when two women with different perspectives stop trying to sound polished and simply let themselves talk.Deanna and Ashley share why their podcast became more effective when they stopped trying to make every episode perfect, how being themselves helps clients understand what it is actually like to work with them, and why fun, creativity and human connection still matter in business.We also talk about resilience, career pivots, raising children who may eventually work in jobs that do not exist yet. And, naturally, whether anyone should get bangs.In this episode, we talk about:Following the fun as a business strategyWhy people want to work with people they likeCreating trust through real human connectionUsing AI without losing your ideas, creativity or voiceReleasing imperfect work and learning from the responseHiring for personality, motivation and other intangiblesWhy trying something and changing direction is not failureMaking room for both meaningful conversations and ridiculous debatesConnect with Deanna and Ashley:Website: https://www.blueduckagency.com/Ashley’s LinkedIn: https://www.linkedin.com/in/ashley-ruggeri/ Deanna’s LinkedIn: https://www.linkedin.com/in/deanna-dolecki-45b2482/ Company LinkedIn: https://www.linkedin.com/company/blueduckagency/ Facebook: https://www.facebook.com/blueduckagency/ Instagram: https://www.instagram.com/blueduckagencymarketing/ Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
How Hormone Shifts Affect Women’s Health with Sarah Norris, ARNP, MSCP
What if the symptoms you’ve been blaming on stress, aging, or “just life” are actually connected to hormone shifts?This week, I’m joined by Sarah Norris, a nurse practitioner in urology and a Menopause Society Certified Practitioner. Sarah also happens to be my urology provider, and I have been so excited to share this conversation because it touches on so many things women experience but often don’t talk about openly enough.We talk about peri-menopause, post-menopause, hormone therapy, vaginal estrogen, urinary symptoms, recurrent UTIs, painful sex, libido, testosterone, sleep, bone health, heart health, and that hard-to-explain feeling of, “I just don’t feel like myself.”Sarah explains these topics in such a clear and compassionate way, and my hope is that this episode helps you feel less alone, more informed, and more confident starting a conversation with your own healthcare provider.This conversation is educational and encouraging, but it is not personal medical advice. Please talk with your own healthcare provider about your body, your symptoms, and what may be right for you.Resources:Sarah Norris, ARNP, MSCP: https://www.mercycare.org/doctors/doctor-public-profile/sarah-norris/ The Menopause Society: menopause.orgBooks:Avrum Bluming, MD and Carol Tavris, PhD, Estrogen MattersMary Claire Haver, MD, The New Menopause…Mary Claire Haver MD, The New Perimenopause…Kelly Casperson, MD, The Menopause Moment…Heather Hirsch, MD, The Perimenopausal Survival Guide…Dr. Louise Newson, Preparing for Perimenopause and MenopauseDr. Jessica Shephard, Generation M…Stephanie Faubion, MD, The New Rules of Menopause…Podcasts:You Are Not BrokenThe Dr. Louise Newson PodcastThe International Menopause Society PodcastMenopause and CancerHello MenopauseMenopause: UnmutedGuest speakers to search for: Kelly Casperson, Corrine Menn, Heather Hirsch, Mary Claire Haver, Stacy LondonDocumentaries:Balance: A Perimenopause Journey, Amazon Prime (Jan. 2026)The M Factor: Shredding the Silence on Menopause (2024)Your Fantastic Mood: Menopause, PBS (2023)Sex, Myths and the Menopause (2021)Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Visibility Is Service: Sharing Your Story with Priya Dua
If you've ever hesitated to post about a client win, an award, or even the impact you're making because you didn't want people to think you were bragging...this episode is for you.One of the things Priya Dua and I kept coming back to in this conversation is how uncomfortable so many women are talking about what they do. We work hard. We care deeply about serving others. But when it's time to share our accomplishments or tell people how we can help, many of us suddenly get quiet.Priya's expertise is in public relations, and she spends her days helping founders and business leaders tell their stories. I work with women who are building businesses rooted in service, not sales. Although we come at it from different angles, we agreed on something that's so important:People can't benefit from your gifts if they don't know you exist.Sharing your story isn't about making yourself the hero. It's about helping the people who need what you offer find you.We also talked about the difference between PR and marketing, why authenticity will always outlast chasing social media trends, how AI can support your business without replacing your voice, and why your experience and wisdom are some of your greatest strengths.And because this is Penny for Your Shots, we couldn't end the conversation without talking about espresso martinis, bowling leagues, and why making time for your girlfriends might be one of the smartest things you do all week. Sometimes filling your own cup is exactly what allows you to keep pouring into everyone else.In this episode, we talk about: Why visibility is an act of service, not self-promotion The difference between public relations and marketing Why women often downplay their accomplishments How to share your story without feeling like you're bragging Choosing authentic connection over chasing social media trends Using AI as a tool while keeping your unique voice Making time for friendships, fun, and filling your own cup Connect with Priya DuaWebsite: https://arkivepr.com/LinkedIn: https://www.linkedin.com/in/priyadua/Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
How to Stay Open and Connected in a Guarded World with Tracey Elam
How do you stay open to people while still trusting your instincts?In this week's conversation, Tracey Elam and I explore one of the biggest challenges many of us face: balancing discernment with connection.We talk about the conditioning that shapes our beliefs, the ways fear can quietly influence our decisions, and why staying curious may be one of the most powerful tools we have for creating meaningful relationships.While we don't see every topic exactly the same way, that's part of what makes this conversation so valuable. It's a reminder that we can stay open, ask questions, and learn from one another without abandoning our own inner knowing.In This Episode:• The difference between instinct and fear • How conditioning influences the way we see the world • Why assumptions often block genuine connection • The importance of curiosity in relationships • What it means to be fully present with another person • Being prepared versus living in fear • Learning to trust yourself without shutting others outKey Topics• Self-trust • Personal growth • Midlife mindset shifts • Connection and relationships • Curiosity and discernment • Fear versus intuition • Women rediscovering themselvesConnect with Tracey: https://www.instagram.com/iamtraceyelam/ Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
How Women Build Confidence Through Connection with Jillian Johnson
What if confidence isn't something you find... but something you build?In this week's conversation, Penny sits down with Jillian Johnson, founder of LEGS (Ladies Executive Golf Society), to explore how connection, community, and a little bit of courage can transform the way women show up in their lives and businesses.While golf may have brought these women together, this conversation is really about something much bigger: creating opportunities, embracing joy, and stepping into spaces where we may not have always felt invited.Jillian shares how she went from corporate employee benefits consulting to building a national organization designed to help women feel confident, connected, and empowered through golf.They also explore why play matters, how community supports our mental health, and why women deserve spaces that encourage collaboration over competition.Please note: This episode includes discussion of trauma and attempted assault. Listener discretion is advised.In this episode:• How Jillian turned an idea into a national community for women• Why confidence is built through connection and experience• The networking opportunities many women miss and how to change that• Why fun and play are essential, not optional• The role community plays in women's well-being• How to stop worrying about what others think and start showing up authenticallyIf you've been craving more confidence, meaningful friendships, or permission to try something new, this conversation is for you.Connect with Jillian:Website: legs.golfLinkedIn: Jillian Johnson, founder of #LEGSWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Follow the Nudge: What's Ahead on Penny for Your Shots
What if the ideas that keep nudging you aren't random at all?In this special solo episode, Penny shares an exciting preview of what's ahead on Penny for Your Shots and the experiences she's creating for women who are ready for more connection, confidence, courage, and joy.From upcoming conversations about building confidence through golf and advocating for women's health, to Wine Camp, Sipper Club, and launching Pour Decisions with Penny and Jeff, this episode is a reminder that you don't have to wait until everything is perfect to begin.Sometimes the bravest thing we can do is simply follow the nudge.In This Episode:• Upcoming conversations about confidence, connection, and women's health • Why women need more spaces to show up exactly as they are • What Wine Camp is really all about • How Sipper Club creates community one cocktail at a time • The six-year journey behind launching Pour Decisions with Penny and Jeff • Why joy deserves a place on your priority list • The permission slip to stop waiting and try something newWhether you're considering your next chapter, craving deeper connection, or simply need a reminder that it's never too late to follow what lights you up, this episode is for you.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Trust Your Gut: Danielle Frank on Reinvention & Joy
What if the thing you're supposed to do next doesn't make sense to anyone but you?Danielle Frank has built a fascinating career that took her from Hollywood publicity to the luxury wine and spirits industry, where she's spent more than two decades representing some of the world's most iconic brands. Along the way, she's made some bold decisions, including ending relationships that no longer fit, walking away from toxic work environments, and finally publishing a book she wrote 14 years earlier.In this conversation, Danielle shares why trusting your gut is often the first step toward finding the life you're actually meant to live.You'll hear: • How Danielle went from Hollywood to the world of champagne • Why she quit a toxic job without having a backup plan • The difference between intuition and impulsiveness • How confidence is built through action, not certainty • The story behind A Wine Lover's Guide to Parenting • Why it's never too late to pursue a dream you've put on hold • The importance of becoming your own hype womanThis episode is for any woman standing at a crossroads and wondering whether she should take the leap.Connect with Danielle:Website: www.daniellefrankauthor.comInstagram: @createagreatstoryLinkedIn: Danielle FrankEmail: [email protected] Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
How Caring for Her Mom Inspired Vicky McGrath’s Business
What do you do when a deeply personal heartbreak opens the door to your life’s next purpose?After watching her mother decline from Alzheimer’s and seeing her father struggle as the primary caregiver, Vicky McGrath realized how many families were navigating aging and dementia completely overwhelmed and unsupported. Instead of saying “someone should help,” she became the person who did.In this episode, Vicky shares how she started a senior home care business in her 40s with zero healthcare experience and built a company that now supports hundreds of seniors and families across Ontario.This conversation is honest, emotional, practical, and deeply relevant for anyone caring for aging parents or wondering if it’s too late to start over.In this episode: • The early signs of dementia families often miss • Why caregiving can feel so isolating • The importance of having a care plan before a crisis • What families need to know about aging at home • Starting a meaningful business later in life • Why your hardest experiences can become your purposeConnect with Vicky: https://seniorcarebusinesscampus.com/Learn more about Ladies' Executive Golf Society (LEGS): https://ladiesexecutivegolfsociety.com/Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Feeling Stuck? Small Shifts to Help You Feel Better Again
Feeling stuck lately? You’re not alone.In this follow-up to last week’s vulnerable conversation about overwhelm, Penny shares gentle, practical ways to begin moving forward again when life feels heavy, messy, or emotionally off.This isn’t about hustling harder or pretending everything’s fine. It’s about small shifts that help you reconnect with yourself, your joy, and the people you serve.Through stories, mindfulness practices, sensory grounding, and reflections on community, connection, and Wine Camp memories, Penny offers encouragement for anyone navigating overwhelm, burnout, or uncertainty right now.In this episode: Why asking a better question changes everything The difference between hustle culture and feminine momentum Simple grounding practices that help you feel better fast How mindfulness helps move you from overwhelm into action Why joy and connection matter more than perfection The role community plays in healing and growth If you’ve been waiting to “get it together” before showing up again, this episode is your reminder that you don’t have to do this alone.✨ Book a complimentary Connection Call: Penny for Your Shots Coaching Call🥰 Get 30 days of Calm:https://www.calm.com/gp/766EHFRXKF376Y46FJ Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
You Don’t Have to Carry It All Alone | Solo Episode
What happens when the woman who’s always encouraging everyone else suddenly feels overwhelmed herself?In this vulnerable solo episode, Penny opens up about feeling foggy, stretched thin, and unexpectedly emotional after running out of pre-recorded guest episodes and realizing: “Oh… this week it’s just me.”But what unfolds is a powerful reminder that overwhelm does not mean you’re failing. It often means you’ve been carrying too much for too long.This conversation is for the women who are: • Holding everything together • Building businesses while supporting everyone else • Feeling stuck between excitement and exhaustion • Wondering if they’re the only ones struggling with visibility, confidence, or momentumPenny shares honest reflections on midlife reinvention, imperfect action, asking for support, and why women were never meant to quietly shrink themselves with age.Key Takeaways: • Why “foggy brain” seasons don’t mean you’re off track • The mindset shift that helps overwhelmed women move forward • How small actions build confidence and clarity • Why visibility can feel vulnerable for women entrepreneurs • The importance of community, connection, and letting yourself be supportedKey Topics: • Midlife reinvention • Women entrepreneurs and overwhelm • Visibility and confidence • Rediscovering yourself after 40 • Taking imperfect action • Community and support for women • Building a meaningful life and businessWant support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Women, Wine, & Connection: What Makes Wine Camp Special
What if the thing you really needed wasn’t another productivity hack… but a few days away with women who simply get you?In this solo episode, I’m sharing the story behind Wine Camp and why this experience has become one of the most meaningful parts of my work. Yes, there’s incredible wine. Yes, there’s beautiful scenery. But what happens at Wine Camp goes far beyond tastings and vineyard tours.It’s about connection.It’s about friendship.It’s about women giving themselves permission to slow down, laugh, reconnect, and remember who they are outside of their daily responsibilities.I’m also sharing: How Wine Camp first began Why these friendships form so quickly What makes the Finger Lakes wine region so special The wines I’m most excited to share this year What women really leave with after the experience ends Whether you’re already joining us, Wine Camp curious, or simply craving more joy and connection in your life, this episode will give you a feel for what Wine Camp is truly about.Wine Camp 2026: 📍 Finger Lakes, New York 📅 July 30 – August 2, 2026Learn more: pennyforyourshots.com/winecampKey Topics: Women reconnecting with themselves in midlife Why friendship matters more than we realize The power of shared experiences for women Finger Lakes wine country and Riesling wines Saying yes to yourself again Creating meaningful connection through travel and community Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Why Women Hide Their Brilliance (and How to Be Seen) with Shauna VanderHoek
Why do we hold ourselves back from being seen? Especially when we know we’re meant for more..?In this episode, Penny sits down with author and book mentor Shauna VanderHoek to talk about the real reason so many women stay stuck: fear of visibility.Shauna shares her journey from corporate consulting to helping entrepreneurs publish books; and how her own fear of being seen showed up at the exact moment she was stepping into something bigger.This conversation is about more than books. It’s about becoming the woman who’s willing to be seen.In This Episode, You’ll Hear: Why visibility feels so uncomfortable (and what to do about it) How writing a book can elevate your authority and impact The surprising ways fear can show up in your life and body Why your business growth is directly tied to your personal growth How to move through the blocks that are keeping you stuck Key Topics: Visibility and mindset for women entrepreneurs Writing and publishing a business book Overcoming fear of judgment Personal growth and business success Building authority as a female entrepreneur Connect with Shauna: Website: askshauna.com LinkedIn: Shauna VanderHoek Excerpt from The Book You’re Meant to Finish: A Reflective Journal for Nonfiction Writers to Overcome Blocks, Gain Clarity, and Get Unstuck: http://askShauna.com/gift Free summit for business owners and message-driven writers: https://yourbookyourmessage.com/Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Reinventing Your Life and Money Mindset with Diane Farber
What if the life you’re living right now… isn’t the final version?In this episode, Penny sits down with Diane Farber — her neighbor, friend, and a woman who proves that reinvention doesn’t have an expiration date.Diane shares her journey from social worker to financial advisor, building a career from scratch in her 40s, and then starting over again in a brand new community in her 80s. Her story is layered with courage, curiosity, and the kind of wisdom that only comes from doing the thing, even when it’s uncomfortable.This conversation is also a gentle (and sometimes not-so-gentle) nudge for women to take ownership of their financial future. Because being “taken care of” isn’t the same as being informed.In this episode: What it really takes to reinvent yourself at any stage of life The courage behind changing careers later in life Why fear doesn’t mean stop; it means GO The importance of financial literacy for women What happens when you don’t understand your money How to stay curious, connected, and engaged as you age If you’ve been waiting for the “right time” to make a change… this might be it.Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Your Hormones Aren’t the Problem, They’re Your Power | Dr. Aumatma Simmons
What if your hormones weren’t the problem, but instead were the key to everything?In this episode, I sit down with Dr. Aumatma Simmons, a naturopathic doctor who’s spent nearly 20 years studying hormones, fertility, and the deeper wisdom of the female body.We talk about why so many women feel burned out trying to keep up with systems designed for men—and how understanding your natural cycle can change the way you live, work, and make decisions.This conversation is both validating and eye-opening. If you’ve ever felt “off,” exhausted, or out of sync with your life… your body might not be failing you. It might be trying to guide you.In this episode: • Why hormones have been misunderstood (and mislabeled) for years • The real reason women experience burnout • What it means to live a “fertile lifestyle” • How toxins, mindset, and stress impact your body • Why intuition is deeply connected to your physiology • The difference between men’s 24-hour cycle and women’s 28-day rhythmKey Topics: • Hormonal health for women • Burnout and energy cycles • Intuition and body awareness • Fertility and lifestyle • Women’s leadership and energyTo connect with Dr. Aumatma: Website: https://holisticfertilityinstitute.com/hormonal Instagram: @holisticfertilitydoctorWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Bougie on a Budget: Spend Without the Stress | Budget Besties
If the word “budget” makes you want to pour a glass of wine at 9am… stay with me.This conversation with the Budget Besties is not about restriction. It’s about freedom.Shana and Vanessa are on a mission to take the shame out of money and replace it with simple, real-life systems that actually work. Because most women aren’t bad with money... they’ve just never been shown how to manage it in a way that fits their life.And the best part? You don’t have to give up the things you love to make it work.In this episode: Why budgeting has such a heavy emotional charge for so many women The difference between a budget and a system How to simplify, separate, and automate your money Real client stories that show what’s actually possible How to create space for the things that matter most to you Key Topics: Money shame and mindset Simple budgeting systems Organizing your finances Spending without guilt Women and financial empowerment Resources & Links:• Budget Besties system: https://budgetbesties.com/pennyWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Starting Over at 50: Building Freedom with Belinda Sandor
Starting over at 50 can feel overwhelming. Or, it can become the beginning of something extraordinary.In this episode, Belinda Sandor shares how she rebuilt her life during a major transition: divorce, financial stress, and becoming a single mom... and turned it into a thriving virtual assistant business that now gives her freedom and flexibility at 65.Her story is a beautiful example of what’s possible when women stop waiting for permission and start creating lives that actually fit.In this episode, we talk about: What it really looks like to start over in midlife How Belinda built a business from home before it was “a thing” The role mindset plays in moving forward Why you don’t have to share everything to be visible Creating income and freedom on your own terms Key Topics: Midlife reinvention Virtual assistant businesses Women entrepreneurs mindset Overcoming limiting beliefs Building a flexible lifestyle Connect with Belinda: https://thevaconnection.comWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
It’s Your Turn: Reinventing Life After 50 with Karen Ansen
What if the moment you’ve been waiting for… is right now?Karen Ansen joins me for a conversation that will feel very familiar if you’ve ever looked around your life and thought, “Okay… what’s next for me?”After years of building a career, raising a family, and showing up for everyone else, Karen found herself at a turning point—one that led her to reconnect with herself, redefine her purpose, and create a life and business that truly fit.This episode is about more than reinvention. It’s about remembering who you are—and giving yourself permission to live like it.In this episode, Karen shares: Her journey from government work to law to entrepreneurship The moment that made her question everything Why self-worth shows up in how we price and lead How breathwork and inner work changed her life What it means to lead and live authentically Key Topics: Reinventing life after 50 Midlife identity and purpose Women and self-worth Boundaries and people-pleasing Leadership and emotional intelligence Building a business that supports your life Connect with Karen: https://www.ignitehr.com.au/ and https://igniteyourpurpose.au/homeWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Why the Finger Lakes Is the Next Must-Visit Wine Region with Caley McKnight
If the Finger Lakes isn’t on your travel list yet… it might be after this conversation.In this episode, I’m joined by Caley McKnight, an enology student at Cornell University who’s immersed in one of the most exciting (and underrated) wine regions in the country. Together, we explore what makes the Finger Lakes so special—and why it’s quickly becoming a must-visit destination for wine lovers.From cool-climate wines and vineyard life to hidden gems you won’t want to miss, this episode is part wine education, part travel inspiration, and part love letter to discovering something new.And if you’re joining me for Wine Camp 2026… consider this your preview.In this episode, you’ll hear:How Caley went from restaurant life in California to studying winemakingWhat makes the Finger Lakes climate ideal for certain winesWhy Riesling, Pinot Noir, and Cabernet Franc shine in this regionThe role of science, soil, and sustainability in winemakingLocal recommendations for wineries, cideries, and distilleriesWhy this region offers a more relaxed, approachable wine experienceKey Topics:Finger Lakes wine region overviewEnology and winemaking basicsCool-climate winesWomen in the wine industryWine travel and experiencesSustainable and biodynamic practicesWant to experience it for yourself? Learn more about Wine Camp at: https://www.pennyforyourshots.com/winecampWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Grow Your Business by Growing You: Breaking Free from Hidden Patterns with Dr. Shannon South
Sometimes the thing holding your business back isn’t strategy, marketing, or systems.Sometimes it’s the patterns you didn’t even know were there.In this episode of Penny for Your Shots: Conversations & Cocktails with Brilliant Women, Penny sits down with trauma-informed therapist, speaker, and author Dr. Shannon South to explore how our past experiences can quietly shape the way we lead, build businesses, and show up in our lives.Dr. Shannon shares how hidden emotional patterns can influence everything from the risks we take to the opportunities we avoid. When women begin to untangle those patterns, something powerful often happens: as they grow personally, their businesses begin to grow too.This conversation is a thoughtful reminder that reinvention in midlife isn’t about becoming someone new. It’s about reconnecting with who you’ve been all along.In this episode, you’ll hear: • Why personal growth often unlocks business growth • How hidden patterns can quietly shape entrepreneurial decisions • The connection between healing, leadership, and reinvention • Why midlife can be a powerful season for rediscovery • How untangling old patterns can help women move forward with more freedomKey topics discussed: • Midlife reinvention and personal growth • Women entrepreneurs and mindset • Hidden behavioral patterns and leadership • Trauma-informed personal development • Building a business that reflects who you truly areWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Control-Alt-Delete Self-Doubt: A Real Confidence Reset
What if the voice telling you to play small… isn’t telling the truth?In this episode, Penny sits down with keynote speaker, author, and confidence coach Simone Knego to talk about the stories women tell themselves—and how those stories shape everything from leadership to self-worth.Simone shares her REAL Confidence Method and a simple mindset reset that helps interrupt the spiral of self-doubt when it shows up (because it always does).From redefining leadership around the kitchen table to dropping the word “just,” this conversation is full of honest reflections, laughter, and practical mindset tools women can use right away.Because confidence isn’t something you’re born with.It’s something you build.In this episode: • Why women often underestimate their leadership • Simone’s REAL Confidence framework • Why failure is data—not identity • The moment her daughter gave her a powerful wake-up call • How climbing Kilimanjaro changed how she saw herselfKey Topics: • Confidence and mindset • Kitchen table leadership • Women and self-worth • Rewriting your internal dialogue • Self-respect and boundaries • Why self-care isn’t selfishSimone's Book, Real Confidence: https://realconfidencebook.com/Learn more and connect with Simone: https://simoneknego.com/Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
From Small-Town Bar to Children’s Author at 65
What if the dream you’ve been carrying for decades is still waiting for you?Susan Lienau is 65 years young. She’s spent over 40 years running a small-town bar in northeast Iowa. She’s helped launch a community museum, serves on the city council, co-owns an Airbnb—and somewhere between raising four boys and welcoming six grandchildren, she finally decided to write the children’s book she’d imagined her entire life.Not because it was convenient.Not because she suddenly had “extra time.”But because she realized… if not now, when?In this episode, we talk about: • Why so many women put themselves on the back burner for years • The Decorah eagle story that inspired her book series • What happened when 123 people asked for copies • Navigating criticism while leading in a small town • Reinventing yourself in your 60s • The quiet courage it takes to call yourself an “author”Susan’s story is about more than publishing a book. It’s about reclaiming creativity, trusting your ideas, and showing the next generation what’s possible when you finally say yes to yourself.If there’s something tugging at you—a class you want to take, a business you want to start, a creative project you’ve been postponing—this conversation is your permission slip.Because 65 is not too late.And your dream is not too small.Find Susan's Ruford Series on Facebook: https://www.facebook.com/Rufordseries Buy Ruford Visits the Farm on Amazon: https://a.co/d/01ykayOg Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Time Poverty Is Real: Stop Hiding in Busy
Busy doesn’t mean productive. And exhausted doesn’t mean successful.In this episode, Peggy Sullivan — former corporate executive turned researcher and speaker — shares what 12 years of data revealed about time poverty, burnout, and the hidden damage of hustle culture.If you’ve ever felt like there’s never enough time, like your calendar is packed but your goals aren’t moving, this conversation will feel both validating and empowering.Peggy breaks down:• What “time poverty” really is • How chronic busyness damages health and relationships • The productivity myth that keeps high-achieving women stuck • Why multitasking actually lowers performance • How to subtract low-value commitments • Small micro-steps that rebuild clarity and confidenceWe also explore how busyness can become a habit — even an addiction — and how to retrain your brain to choose meaning over mayhem.This episode is for female entrepreneurs, leaders, and women in midlife reinvention who are ready to stop hiding in busy and start leading with intention.Because you don’t need a crisis to change. You need clarity.To learn more about Peggy and her work, visit her website: https://peggysullivanspeaker.com/ Connect on LinkedIn: https://www.linkedin.com/in/peggyasullivan/ Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Busy, Capable, and Still Stuck? Let’s Talk Confidence
You can be busy, capable, and doing all the “right” things—and still feel stuck.If you’ve ever wondered why your results don’t match your potential, this episode is for you.In this conversation, Penny sits down with Nada Lena Nasserdeen, founder of Rise Up For You, international speaker, and author. Nada has worked with Fortune 500 companies and entrepreneurs around the world, helping people build confidence, communicate more effectively, and step into leadership. But what makes her work so powerful is that she’s lived the confidence gaps she now teaches others how to close.This episode isn’t about fixing yourself—it’s about understanding how confidence actually works, why it doesn’t grow by accident, and how busyness can quietly keep you playing small.In this episode, we talk about:Why self-confidence isn’t a personality trait—it’s a skillHow capable women get in their own way without realizing itThe sneaky role busyness plays in avoiding growthWhy boundaries are essential to confidence (not selfish)How beliefs quietly shape behaviors and resultsThe importance of surrounding yourself with the right peopleWhy personal growth requires intention, not motivationIf you’re craving clarity, momentum, and a little permission to stop carrying everything alone, this conversation will feel like a deep exhale.🔗 Learn more about Nada and her work: https://riseupforyou.com 📲 Follow her on social: @NadaLenaNasserdeenWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
You’re Not Starting Over—You’re Building on Everything
If you’re in a season of transition and quietly wondering, “Did I miss my window?”—this episode is for you.Penny is joined by Julie DeLucca-Collins, confidence coach, author, and fellow podcaster, for an honest conversation about career pivots, self-trust, and why you’re never truly starting over. Julie shares how being laid off during the pandemic became the catalyst for building a purpose-driven business—and how confidence is less about being fearless and more about trusting yourself enough to take the next step.Together, Penny and Julie explore the quiet strength women often overlook, the transferable skills we carry through every chapter of life, and the power of community, sisterhood, and “believing mirrors” to help us see what we can’t always see in ourselves.In this episode, we talk about:Why so many capable women underestimate their experienceThe myth of “starting over” in midlifeHow confidence is built through small, brave movesLetting go of hustle culture and redefining successThe role of community and sisterhood in personal growthTrusting yourself—even when you feel unsure or afraidThis conversation is honest, encouraging, and grounding—one that reminds you nothing you’ve lived, learned, or survived has been wasted.Pour a drink, settle in, and let this episode meet you exactly where you are.Connect with Julie and explore her work here:Instagram: https://www.instagram.com/julie_deluccacollins/LinkedIn: https://www.linkedin.com/in/goconfidentlyjulie/Facebook: https://www.facebook.com/jdeluccaTikTok: https://www.tiktok.com/@juliedeluccacollins🎙 Julie’s Podcast: https://www.goconfidentlycoaching.com/podcast 🎤 TEDx Talk: https://youtu.be/WrcJisG_wmc 🔗 Resources & Quick Links: https://www.goconfidentlycoaching.com/quicklinksWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
When Your BS Meter Gets Better With Age
There’s a moment many women reach—usually after a few decades of living—when things get clearer. The stories don’t quite add up anymore. The excuses land flat. And that inner voice gets a whole lot louder.In this episode of Penny for Your Shots, I sit down with therapist Gina Haras for a thoughtful conversation about wisdom, discernment, and why our “BS meter” tends to get sharper with age. We explore how experience shapes clarity, why empathetic women often question themselves early on, and how growth allows us to trust what we feel instead of explaining it away.This isn’t about labeling people or revisiting old drama. It’s about recognizing patterns, honoring intuition, and leaning into the wisdom you’ve earned.In this conversation, we talk about:Why midlife brings clearer boundaries and stronger discernmentThe difference between love, attachment, and emotional confusionHow self-trust develops through lived experienceWhy healing leads to better choices—not bitternessLearning to listen to your body and intuition without second-guessingAbout Gina: Gina Haras is a licensed therapist and founder of Luna Clinic. She works with women around the world through online sessions, helping them gain clarity, confidence, and healthier relationship patterns.You can connect with Gina on LinkedIn here: https://www.linkedin.com/in/gina-haras-5b8707229/https://lunaclinicgroup.com/If you’ve ever thought, “I see things so differently now,” this episode will feel like a knowing nod—and a reminder that your clarity didn’t happen by accident.Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Self-Worth, Power, & Using Your Voice with Intention
If you’ve ever questioned your value, your voice, or whether you’re really using your seat at the table the way you’re meant to—this episode is for you.I’m joined by Sarah Barnes-Humphrey, a longtime logistics leader, podcast host, nonprofit founder, and author whose work centers on self-worth, inclusion, and creating spaces where people feel safe, seen, and heard.Sarah shares her journey through male-dominated industries, unexpected career pivots, and the quiet inner work of protecting self-worth when titles change, doors close, or life doesn’t go according to plan. Together, we talk about privilege, responsibility, and the power we often give away—without even realizing it.This is an honest, thoughtful conversation about leadership, presence, and choosing to show up with intention.In this episode, we talk about:Why self-worth isn’t something you “figure out” once and for allHow titles, labels, and external validation can distort confidenceRecognizing your power in the rooms you’re already inThe responsibility that comes with privilege and visibilityCreating safe spaces where real conversations can happenLetting go of shame and giving yourself more graceIf you’re navigating a pivot, stepping into leadership, or feeling the nudge to stop playing small, this conversation will remind you that your voice matters—and how you use it matters, too.🍸 Grab a drink, settle in, and join us.Learn more about Sarah Barnes-Humphrey and explore her work below:📘 I Buried Her in a French Press (Sarah’s book): https://geni.us/Iburiedherinafp💌 Subscribe to Sarah’s newsletter: https://sarahbarneshumphrey.com/newsletter/🎙️ Let’s Talk Supply Chain podcast & media platform: https://letstalksupplychain.com/🎧 Blended podcast (inclusion in the workplace): https://blendedpodcast.libsyn.com/🤝 Blended Pledge nonprofit: https://blendedpledge.org/🌐 Sarah’s website: http://sarahbarneshumphrey.com/💼 Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahbarneshumphrey/Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
You Don’t Need Consensus to Lead—You Need Clarity
If you’ve ever felt like you know what good leadership looks like—but still catch yourself waiting for agreement, approval, or buy-in—this episode will feel like permission you didn’t know you needed.I’m joined by Tami Reiss (aka Tami from Miami), and this conversation beautifully reinforces what I teach again and again: you don’t need consensus to lead—you need clarity.This isn’t about becoming more forceful, louder, or more “corporate.” It’s about trusting your instincts, making clean decisions, and leading in a way that feels aligned instead of exhausting. Tami brings powerful frameworks and real-world examples that put structure around what so many women already feel but haven’t been taught how to articulate.In this episode, we talk about:Why waiting for consensus slows momentum and drains confidenceHow clarity is actually an act of kindness in leadershipThe difference between delegating tasks and truly deputizing peopleWhy influence has nothing to do with convincing—and everything to do with empathyHow to lead without people-pleasing, over-explaining, or burning outKey Topics:Authentic leadershipInfluence-driven leadershipDecision-making with confidenceService over salesWomen in leadership and entrepreneurshipClarity, boundaries, and trustIf you’re a woman who’s tired of over-collaborating, second-guessing, or carrying the emotional weight of everyone else’s comfort—this episode is a deep exhale and a reminder: you already know how to lead.Free Influence Framework + MAP Worksheet 👉 https://tamireiss.com/influenceTami’s Website / Home Base 👉 https://tamireiss.comTami on LinkedIN 👉 https://www.linkedin.com/in/tamireiss/Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
From Overwhelmed to Organized: Systems That Give You Your Life Back
Have you ever hired help—only to feel more overwhelmed than before? More questions. More messages. More mental clutter than ever?In this episode of Penny for Your Shots, I’m joined by Melissa Morris, founder of Agency Authority, for a grounding, practical conversation about why burnout doesn’t magically disappear when you build a team—and how the right systems can truly give you your life back.This isn’t about rigid processes or complicated tech. It’s about clarity, intention, and creating simple structures that support you—so your business stops living in your head and starts working for you.In this episode, we talk about:Why adding team members can increase overwhelm without systemsThe hidden cost of being reactive all day (and how to change it)Brain dumps as a powerful first step toward clarityHow perfectionism quietly fuels burnoutBuilding systems as you go—without overcomplicating thingsUsing AI as a support tool, not a replacement for thinkingThe mindset shifts that help you reclaim time and energyTopics we cover:Business systems for small teamsBurnout and work-life balance for womenOrganization without hustle cultureDelegation, SOPs, and mental loadTime tracking and focusCreating white space and sustainable rhythmsIf you love your business but feel stretched thin, this episode will feel like permission to slow down, simplify, and build something that actually supports your life.Pour yourself something good—and let’s talk systems, sanity, and freedom.Connect with Melissa:https://www.youragencyauthority.com/https://www.linkedin.com/in/melissavmorris/ Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Stop Treating Joy Like a Luxury: A New Year Reset
What if the most powerful New Year reset isn’t about doing more—but about finally letting yourself matter again?In this short solo episode, Penny shares a surprising insight from a recent workshop that revealed just how many women are quietly carrying too much—while putting their own joy on hold.If you’re the strong one, the caregiver, the helper, or the woman everyone depends on, this conversation is a gentle reminder that service doesn’t require self-sacrifice—and that joy isn’t a luxury.This episode explores:Why so many women slip into survival mode without realizing itThe difference between being selfless and being depletedHow joy actually expands your capacity to serveWhy support doesn’t have to feel heavy or seriousJournal Prompts Mentioned in the EpisodeTake a few quiet moments with these questions:On a scale of 1–10, how important would it be for you to feel joy again?What would feeling more joy change for you right now?When was the last time you felt truly lit up—not productive or needed, just joyful?What were you doing, who were you with, and how did your body feel?What’s one small way you could invite a spark of that feeling back into your life this month?As we step into a new year, this episode is your permission slip to stop waiting, stop carrying it all alone, and remember—gently—that you matter too.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
When Entrepreneurship Is Hard—and You Keep Going Anyway
Entrepreneurship can be meaningful, joyful, and deeply fulfilling—and it can also be really hard.In this solo episode, Penny shares a candid look back at 2025 and the behind-the-scenes realities of building a purpose-driven business. This is an honest conversation about what it looks like to keep going when the path feels slower, heavier, or more uncertain than you expected.If you’ve ever questioned your purpose, wondered if you should quit, or felt the tension between gratitude and exhaustion, this episode will remind you that you’re not alone—and you’re not failing.In this episode, Penny reflects on:Why loving your work doesn’t mean it’s always easyThe unseen choices entrepreneurs make to support their families and dreamsA powerful mindset shift around service, humility, and resilienceWhat a tough (and slightly unforgettable) moment taught her about not quittingHow remembering who you’re becoming can help you stay the courseThis episode is a gentle reminder that progress doesn’t have to look polished to be real—and that continuing to show up matters more than you think.Pour yourself something festive and come sit with Penny for a few minutes. She’s cheering you on.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
From Small Town Roots to Big Careers—and Finding Your Way Home
Some conversations feel like a catch-up over wine—and then turn into something deeper. This episode is one of those.I’m joined by Aimee Goeman, someone I knew of growing up in small-town Iowa but didn’t truly know until now. Our families crossed paths the way they do in rural communities—through church, farming, and familiar names—before life carried us in different directions. Years later, we sat down to talk about what sticks with you from where you’re from… and how you carry it forward.Aimee shares what it looks like to build a successful corporate career while still nurturing creativity, passion projects, and a deep connection to community. She now spends part of the year back in Belmond to be near family, reminding us that “coming home” doesn’t have to mean leaving anything behind.This is a light-hearted, thoughtful conversation about ambition, authenticity, and the quiet pull of belonging—especially in this season of life.In this episode, we talk about:How small-town roots shape who we becomeBuilding a big career without giving up creativity or connectionPassion projects as a form of joy, not pressureWhy community feels different in midlifeThe idea that you never fully leave your hometownLinks & Mentions from This EpisodeThe Ramsay Boutique (Belmond, Iowa): https://ramsayboutique.com/Midland (band): https://www.midlandofficial.com/Mark Wystrach (Lead Singer, Midland): https://www.instagram.com/markarooThe Steak Out (Sonoita, Arizona): https://www.azsteakout.com/our-storyIf you’ve ever felt pulled between where you came from and the life you’ve built, this conversation will feel like a familiar—and comforting—exhale.Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
From Crisis to Clarity: Melissa Hampton on What Matters Most
What happens when life brings everything to a full, heartbreaking stop?This week, I’m joined by Melissa Hampton, a financial planner, entrepreneur, and mom whose world changed overnight when her seven-year-old son faced a life-threatening medical crisis. What followed was four months in the hospital, a surrender she never expected, and a profound rebuilding of what mattered most. Melissa shares how this experience reshaped her business, her boundaries, and the way she shows up for her clients and her kids. Her story is raw, hopeful, and a powerful reminder that we don’t need a crisis to choose a slower, more intentional life.Learn more about Melissa’s work: hamptonwm.comIn this episode, Melissa and I talk about:The day an ordinary ER visit turned into a fight for survivalWhat surrender really looked like in the hardest momentsHow crisis forced her to rethink success and simplify her lifeWhy she rebuilt her business with clarity, boundaries, and heartThe message she wants every overwhelmed woman to hearKey Topics Inside:The illusion of control and the courage to release itLife-changing perspective from a medical emergencyRebuilding life and business with purposeSlowing down to protect what matters mostShowing up for clients with deeper empathy and intentionWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Take the Trip: Travel Coach Laura Rahn on Designing Memorable Travel
If you’ve been waiting for a sign to finally take the trip, this episode is it.Travel Coach Laura Rahn spent 33 years in education before following a lifelong pull toward adventure. Raised as a military kid who moved constantly — including three formative years in Italy — Laura grew up understanding the power of connection, adaptability, and seeing the world through curious eyes.Today, she helps families, couples, and solo travelers design meaningful, intentional trips that reflect who they are and how they want to feel. And trust me… after hearing her stories, you’ll want to start planning your next adventure before the episode ends.In this conversation, we explore:Why experiences matter more than “stuff”How her military upbringing shaped her love for travelThe surprising bridge between instructional coaching and travel coachingWhy every traveler — including kids and teens — deserves a voiceWhat families should really discuss before they pack a single bagKey Topics:Laura’s transition from teacher to travel coachThe “Dream, Design, Depart” frameworkNavigating different travel styles within a familyBuilding excitement and reducing stress before a tripCreating ownership and connection through shared planningThis episode is a beautiful reminder that adventure doesn’t have to be complicated — it just has to be intentional. And you’re more ready than you think.Connect with Laura:Blog: https://seldomadullmoment.blogspot.com/Website: https://www.seldomadullmoment.com/Facebook: https://www.facebook.com/profile.php?id=61552757152218Instagram: https://www.instagram.com/laurarahn_travelcoach/Books on Amazon: https://www.amazon.com/stores/Laura-West-Rahn/author/B0DBK9ZN3FWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
A Thanksgiving Message for Women Building Something Meaningful
Some episodes are strategy-packed. This one is heart-packed.If you’re listening while the turkey’s in the oven or you’ve escaped to the quiet of your car for a few minutes, this is your moment to breathe. Today I’m sharing what I’m deeply grateful for — the women who show up, the twists that shaped me, the friendships that became family, and the joy that comes from building meaningful work alongside meaningful people.Inside this solo episode, I reflect on the courage it takes to build a business while living a full life… and why your spark, your presence, and your dreams matter more than you know.Whether you’re craving momentum, clarity, or simply the reminder that you’re not doing this alone, I hope this message lands right where you need it.In this episode, I share:The bravery required to be a woman entrepreneur today (especially for women 45+)Lessons learned from years in direct sales and coachingHow friendships became the heart of my business journeyThe joy-fueled beginnings of Wine Camp and the Sipper ClubWhy Serving Superstars brings women back to lifeA Thanksgiving gratitude list just for youKey Topics:Entrepreneurship with heartGratitude and mindsetCommunity and connectionSeasons of reinventionCourage, clarity, and momentumBuilding a business that feels meaningfulIf this episode stirred something in you and you’re ready for support, Serving Superstars is open. Women who join now get private coaching before the February cohort begins. Let’s build your momentum together. You can book a call with me here: https://www.pennyforyourshots.com/callWant support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Reinventing at 45+: Clarity, Confidence & What’s Next
What if your next chapter isn’t about starting over…but finally starting to honor who you’ve become?This week, I’m joined by coach Chanda Coston, a woman whose journey through grief, reinvention, and deep self-discovery mirrors so much of what midlife women are navigating. Chanda helps women in the “third quarter” of life find clarity, build confidence, and create businesses aligned with the season they’re in — and our conversation is rich with truth, tenderness, and that quiet inner nudge so many of us feel at 45+.We talk about the loneliness that comes with big life transitions, the relief of choosing yourself, and why women are wildly qualified for the visions tugging at their hearts. If you’ve been sensing something more for your life or business, this episode offers both inspiration and direction.And if this conversation stirs something in you and you’d like support mapping out what’s next, I’d be honored to connect. You can book a call with me at pennyforyourshots.com/call.In this episode, we explore: • Why women 45+ minimize their gifts • What clarity really looks like in midlife • Navigating grief, loneliness, and major life pivots • How to build a sustainable business in your current season • The mindset shifts that help women finally move forwardKey Topics: • Reinvention in midlife • Confidence and self-worth • Purpose-driven business building • Systems, structure, and overwhelm • Healing, resilience, and community supportConnect with Chanda: Website: chanda-co.com Instagram: instagram.com/chanda__co 3-Day Tiny Challenge: join.chanda-co.com/3day-clarity-challenge-with-chandaSupport the HEB Foundation (in honor of Chanda’s brother): thehebfoundation.org/eventsBook a connection call with Penny: pennyforyourshots.com/callWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Why I Built This Movement for Women Who Serve With Heart
If you’ve ever felt that quiet tug for “something more,” this episode is for you.I’m sharing the story behind my movement — the real one. The childhood threads, the detours, the pivots, the heartbreaks, and the unexpected joys that shaped the work I do today with women who are ready to serve with heart instead of hustle.From growing up on an Iowa farm with older parents and a big imagination… to climbing the corporate ladder, navigating burnout, finding my footing in direct sales, and rebuilding again after a sudden company closure — every chapter pointed me toward one thing: helping women lead with joy, purpose, and authentic connection.Inside this episode, I talk about:The early influences that shaped my love for humor and connectionThe corporate moment that sparked my first major pivotHow Traveling Vineyard became a catalyst for community and confidenceWhy hustle culture stopped aligning with my valuesThe unexpected gift inside a sudden career endingThe birth of the Sipper Club, Wine Camp, and Serving SuperstarsWhy this work has become a movement, not just a businessKey Topics We Explore:Joyful, service-centered leadershipMindset shifts that create clarity and confidenceCommunity, connection, and the power of women supporting womenRebuilding identity after big life or career transitionsGrowing a business at the pace of peaceIf this episode resonates and you’re ready to explore what’s next for you, I’d love to connect. Schedule a free Discovery Call: pennyforyourshots.com/callWant support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
The System Wasn’t Built for You—Lead Anyway
When you’re the only woman in the room, it takes courage to speak up—and even more courage to do it again after being talked over, dismissed, or ignored.This week, I’m joined by Kae Kronthaler-Williams, a longtime tech executive and author of Not Made for You: How Women Can Challenge Bias, Claim Their Space, and Thrive in a System Built for Men.Kae shares what it’s really like to navigate male-dominated spaces, the language women can use to call out bias with grace, and how we can support each other to lead differently—together.In this episode:The power of naming bias (and what to say when it happens)How to hold your ground and stay calm under pressureThe truth about the “maternal bias” and other hidden workplace hurdlesWhy women founders still face funding gaps—and how we change itThe role of sisterhood and mentorship in rewriting the rulesThis conversation isn’t about blame—it’s about awareness, agency, and action.Grab your copy of Kae's Book HERE.Ready to create a business that reflects your values—not the old rulebook? Book a one-on-one coaching session with me: 👉 tidycal.com/pennyforyourshots/coaching-sessionWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
Intuition Meets Analytics: Cinthia Pacheco on Soulful SEO & AI
If digital marketing makes you want to hide under your desk, take a deep breath—you’re not alone.This week, I’m joined by Cinthia Pacheco, founder of Digital Bloom IQ, a marketing agency helping women entrepreneurs show up online with heart and strategy. Cinthia has a gift for making SEO, ads, and analytics feel human—because visibility isn’t vanity; it’s service.In this conversation, we talk about how to bring more intuition into your marketing, how to make sense of data without the burnout, and why you don’t need to chase every algorithm update to succeed.She also shares her new course, Found in AI, which teaches how to start showing up in AI-powered searches (like ChatGPT!)—in a way that feels approachable and aligned.Inside this episode:What “soulful SEO” really looks likeThe difference between marketing for clients vs. to themHow to stop reacting to algorithm changes and start leading with calmThe mindset that makes visibility easier (and more authentic)Why blending data and intuition is your secret business superpower✨ Learn more about Cinthia: Website: digitalbloomiq.com LinkedIn: linkedin.com/in/cinthia-pachecoWine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call Wine Camp 2027 - Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald