Mentored with Dr Brooklyn Storme PhD

How to Get Your Therapy Website Found by AI and Google

👉 Get the episode companion guide here (free) 👉 Get a website wellness check here 👉 Explore my services for women in private practice here   You might be doing everything right with your website and still wonder why the inquiries are slow, so in this episode I walk you through what is changing in October 2026 and how to get found by AI as a therapist as well as by Google. I share why traffic that arrives through AI converts at around 12% while traffic from a Google ad converts at around 2%, and what that means for AI search optimisation for psychologists, counsellors and social workers who have only ever focused on private practice website SEO. We talk about why information is the foundation of marketing right now, why an attention economy rewards niching in private practice even further than you have already gone, and what to put on a therapist website so it answers the questions your ideal client is typing instead of offering flowery lines about safe spaces. You will hear how to explain your most common presentations and your modalities, how to add a simple reference, and how to pair all of it with your own experience and practice wisdom so your counselling website copy stands apart from AI generated pages, including why an AI disclosure in your website footer is needed if AI has touched your writing at all. I also share my love-hate relationship with Meta ads (including a A$500 bill on an ad that was meant to cost A$10 a day, which I am still sorting out) and why a Google ad will only send traffic to a website that may not be ready to convert it. From there we look at private practice lead magnet ideas such as quizzes, guides, infographics, step by step visuals and companion videos, and at how to get referrals from GPs as a psychologist by tailoring your information to what is on the referrer's mind. Marketing changes take around 90 days from the day you hit publish to show results, which makes October a good time to start if you want to get more clients in private practice before the summer dip. If you would like feedback on your own site, a Website Wellness Check is a great place to begin, and you will find the link below along with more ways to work with me at brooklynstorme.com. Keywords used: how to get found by AI as a therapist, AI search optimisation for psychologists, private practice website SEO, niching in private practice, what to put on a therapist website, counselling website copy, AI disclosure in your website footer, private practice lead magnet ideas, how to get referrals from GPs as a psychologist, get more clients in private practice Mini FAQ: Q: How do I get my private practice website found by AI? A: Answer the exact questions your ideal client is typing, using clear information paired with your own experience and a simple reference so search engines and AI can see it is credible. Q: Is traffic from AI better than traffic from Google ads for therapists? A: In this episode I shared that traffic from AI converts at around 12% compared with around 2% from a Google ad, which is why showing up in both is the goal. Q: Do I need to tell clients if I used AI to write my website? A: Yes, if your copy has passed through AI at any point, even just to tidy it up, you have an obligation to disclose it, and a line in your footer is one simple way to do that. Q: What information should a counselling website include? A: Explain your two or three most common presentations and your modalities in a paragraph or two each, then add your own experience of how they work for your clients so the information is relevant to your ideal client. Q: How long does it take to see results from updating my website? A: Expect around 90 days from the day you hit publish, provided the updates are done fully and to a good standard.

How to Create an Online Course for Your Private Practice

👉 Get the free episode companion guide here 👉 Apply for Practice Momentum™ here   Wondering how to create an online course for therapists over the summer break? These seven course creation steps will help you map out an online course for private practice that people want to buy and are likely to finish, before you record a single lesson. We begin with the honest question of why you want to make a course in the first place, because if the answer is that you need money now or you do not have enough clients, a course will not fix either one, and your marketing systems or existing financial structures are the better place to start, particularly if passive income for therapists is the hope behind it. From there we look at how to validate a course idea through market research for an online course, and I share the story of the marketing course I built that nobody wanted until I listened to what my clients were asking for, stripped it back and relaunched it as Clients On Demand, which sold out the first time it opened. You will also hear why the average online course completion rate sits at around 12 percent for self-paced courses, how that number can shape the format you choose, and how to place your course inside your private practice business model so it supports your wider vision to grow a private practice instead of sitting untouched on your website. We finish with creating your content and then taking time to beta test an online course (or pilot it, if that word feels more familiar) so honest feedback can polish it before you go live. If you would like help mapping a course that has been researched and tested, the Programmed Passive tool is included inside my Skool community, which is $7 a month with the first seven days free: https://www.skool.com/brooklyn/about And if you would like support to start, grow or scale your private practice, you can visit my website at https://brooklynstorme.com Keywords used: how to create an online course for therapists, online course for private practice, course creation steps, validate a course idea, market research for an online course, online course completion rate, passive income for therapists, beta test an online course, grow a private practice, private practice business model Mini FAQ: Q: Why isn't my online course selling? A: Often it is because the course was built around what you know your clients need instead of what they are asking for, so research the demand first and meet them where they are, the way I did when my marketing course became Clients On Demand. Q: Will an online course fix a lack of clients? A: No, because a shortage of clients usually points to your marketing, such as your messaging, niching, visibility, lead generation or conversions, so that is the place to look first. Q: What is the average completion rate of a self-paced online course? A: It sits at around 12 percent, which means roughly 12 out of every 100 buyers finish, so it is worth designing your duration, format and deliverables to lift that number. Q: How do I test my online course before I launch it? A: Pilot it with a small group who give you honest feedback in exchange for access, and ask how easy it was to use, what results they got, whether they would recommend it and what they would change. Q: Should I create a course if I need money quickly? A: No, because making a course is a big job that adds pressure on top of a full diary, and building on your existing financial structures is the faster way to bring revenue into your practice.

Claude vs ChatGPT for Private Practice: Which Should You Use?

👉 Get the free episode companion guide here Are you team ChatGPT, team Claude, or happily on neither side? As of October 2026, I've landed firmly on Claude when it comes to Claude vs ChatGPT for private practice, and I walk you through why, including how each platform handles privacy and data retention, which is a big part of whether Claude is safe for therapists compared with the alternatives. If you're writing work cover reports, TAC reports, medico legal letters, funding letters or tenders, Claude wins for me every time because of its larger context window and its tendency to hallucinate a little less, while ChatGPT is where I go when I need an image for a freebie. We also talk about the two things that happen behind the scenes with AI that most of us never hear about, which are AI hallucinations (confident, invented facts, including references that look completely legitimate) and AI drift (when a helpful suggestion leads you down a rabbit hole and your to-do list is still untouched at the end of the day). I share the hard way I learned to check sources while preparing journal articles, plus what happened to Deloitte when fabricated content ended up in front of a court. From there we get into why treating your AI like a best friend can soften your judgement, and how using AI as a thinking partner, where you write the first draft yourself and ask it questions to sharpen your own work, keeps your voice and your credibility intact. This one is for AI for counsellors and psychologists who want to use these tools well, and if you'd like support with AI report writing, team training or AI consulting for private practice, you can find me at brooklynstorme.com or join Claude for Therapists, where the first week is free and it's $7 after that. Take the experiment I suggest and run the same task on both platforms, because your own results will teach you more than my opinion ever could. Keywords used: Claude vs ChatGPT for private practice, AI for therapists in Australia, AI hallucinations, AI drift, is Claude safe for therapists, AI privacy and data retention, using AI as a thinking partner, AI for counsellors and psychologists, AI report writing, AI consulting for private practice Mini FAQ: Q: Is Claude or ChatGPT better for private practice? A: For documentation like work cover, TAC and medico legal reports, I find Claude better because of its larger context window and its tendency to hallucinate a little less. ChatGPT is stronger for image creation, so many people end up using both. Q: What is an AI hallucination? A: It's when AI invents or falsifies information, including references, and presents it with so much confidence that you accept it without questioning. Asking for clickable sources and checking each one yourself is the best protection. Q: What is AI drift? A: Drift is when a stream of follow-up suggestions pulls you away from your original task, so you lose time in a rabbit hole and the thing you sat down to do stays unfinished. Q: How can therapists use AI as a thinking partner? A: Write the piece yourself first, then bring it to Claude and ask what you missed, where the gaps are and whether your metaphors work. You make the edits in your own words, which keeps your voice and your authority intact. Q: Is Claude safer than ChatGPT for privacy? A: Claude has historically had data sharing and retention settings switched off by default, whereas ChatGPT worked the opposite way, which is why I currently see Claude as the safer option for private practice. Platforms change quickly, so it's worth checking the settings yourself.

How to Give Yourself a Pay Rise in Private Practice

Get the free podcast episode companion guide here Money tends to land in your business in drips and drabs, and if you have ever handed your accountant a shopping bag full of paper receipts once a year and then spent the next few weeks working just to pay the tax bill (I did exactly that in my first years in private practice), this episode is for you. I walk you through how to give yourself a pay rise in private practice, and it starts with seeing that the money coming in is a response, both to how you see yourself and to how well you are stewarding your private practice finances. We look at why reactive money decisions keep you stuck under a financial thermostat, why you need to separate your business and personal bank accounts, and how to pay yourself a weekly wage through a scheduled payment so the money for tax, GST and business expenses stays put in your business account, which is also why the last quarter of the year is such a good time to build these foundations. Then we get into the numbers, because it is very easy to look at a $200 session fee and assume the whole $200 is yours. I pulled together a rough breakdown of how much therapists take home per session in Australia, and the take-home pay after tax, Medicare, bookkeeping fees, business expenses and super is sobering: about $37 from an $80 session, $46 from $100, $55 from $120, $69 from $150 and $92 from $200. From there you can work out what it costs to fund your personal life, add 10% for the things you have forgotten, and calculate how many clients you need to see each week to cover it, and you will see why charging your cancellation fee is so important to your income. I also share why you need to track your income so you can feel safe with money, and what to do when your fees are right but you still need more clients through the door, which is where my 90 day sprint comes in. You can explore my group programs at https://brooklynstorme.com/group-programs, and do grab the companion guide in the show notes for resources to help you build financial systems for private practice that leave you feeling safe. Keywords used: how to give yourself a pay rise in private practice, private practice finances, pay yourself a weekly wage, separate your business and personal bank accounts, how much therapists take home per session in Australia, take-home pay after tax, how many clients you need to see each week, cancellation fee, financial systems for private practice, track your income Mini FAQ: Q: How do you give yourself a pay rise in private practice? A: Work out your take-home pay per session, separate your business and personal accounts, and set up a scheduled weekly payment to yourself. Knowing your numbers is the thing that makes the biggest difference the most quickly. Q: How much does a therapist take home per session in Australia? A: On my rough calculations you take home about $37 from an $80 session, $46 from $100, $55 from $120, $69 from $150 and $92 from $200, after tax, Medicare, bookkeeping fees, business expenses and super. These figures are a ballpark and are not accounting or financial advice. Q: Should I pay myself a wage from my private practice? A: Yes, a regular weekly wage by scheduled payment from your business account gives you structure even when client money arrives at random times. The money for tax, GST and business expenses stays in the business account. Q: How many clients do I need to see to fund my life? A: Add up what it costs to fund your personal life, add 10% for the things you have forgotten, then divide by your take-home per session. For example, funding $1,000 a week on a $120 session fee means around 19 sessions every week. Q: Why do I need to charge a cancellation fee? A: Because every cancellation you do not charge for comes out of the money you need to fund your life. If 6 of your 19 clients cancel at $55 take-home each, you have donated around $330 back to clients. The transcript says "$100" twice when listing take-home figures, so I used $150 for the $69 figure, based on Loom's summary of the video.

How to Get Clients in Private Practice When AI Is Everywhere

Get the free podcast episode companion guide here If you have been in private practice for a year or three and your diary is still not full, or you are close to finishing your studies and wondering how to start a private practice in Australia that fills quickly, this episode is for you. I recorded it in the middle of a week of being down for the count, using the time to dust off my business foundations, and it got me thinking about the one thing I would tell every woman before she opens her doors. How to get clients in private practice has changed, because information used to be valuable simply because it came from a health professional, and now anyone can make mental health resources with AI. Your wisdom is what people are looking for now, more than your knowledge, and AI can only recommend a practice it can see and tell apart from the rest, which is why learning how to get recommended by AI as a therapist starts with standing out. We talk about private practice positioning in a way that does not mean more courses or more work. Learning how to niche as a therapist is the first step, and your niche might be a modality you love, a personal philosophy or something you stand against, and then you decide what you want to be known for and identify three ways you deliver your service differently from the other practices in your niche. Those three ways can come from your lived experience, your personality or an innate skill, and I share how mine came through in client surveys as being blunt, calling a spade a spade and spotting gaps. Summarise it in two or three sentences, put it everywhere and use it as the anchor for every blog, podcast, post and program you create, and you have a simple way to stand out as a counsellor while cutting through the overwhelm. I also cover undercharging in private practice (I still hear of women with master's degrees charging $60 to $80 a session), why your website is where people convert and not what gets them there, what my 21 post-it notes of daily marketing look like, why 90 days is the average time it takes to build trust with a vulnerable audience, and how a private practice marketing plan grows out of your business plan. Once you know what to be known for, you are in the best position to fill your diary in private practice, even before day one. If you would like a personalised plan and weekly live support to put your positioning into action, you can find the 90 Day Sprint here: https://brooklynstorme.com/group-programs Take care of yourselves, my lovelies, and I will talk to you soon. Keywords used: how to get clients in private practice, how to start a private practice in Australia, how to get recommended by AI as a therapist, private practice positioning, how to niche as a therapist, what to be known for in private practice, how to stand out as a counsellor, undercharging in private practice, private practice marketing plan, how to fill your diary in private practice Mini FAQ: Q: How do I get clients in private practice now that AI is recommending therapists? A: Stand out with a specific niche and a clear idea of what you are known for, because AI can only recommend a practice it can see and tell apart from the others. Q: Is niching still enough to stand out as a counsellor? A: Niching on its own is no longer enough, so add what you want to be known for and three ways you deliver your service differently from other practices in your niche. Q: What can my niche be if I do not want to focus on one age group or problem? A: Your niche can be a modality you love, a personal philosophy or something you stand against, as long as it makes you easy to tell apart. Q: How long does it take to fill a diary in private practice? A: Allow around 90 days of consistent marketing on average, because building trust with a vulnerable audience in mental health takes time. Q: Should I lower my fees to fill my diary? A: No, undercharging is a path to burnout, and clear positioning is the easier way to fill your diary. how to get clients in private practice, private practice positioning, how to niche as a therapist, how to stand out as a counsellor, what to be known for in private practice, how to fill your diary in private practice, how to start a private practice in Australia, private practice marketing plan, undercharging in private practice, how to get recommended by AI as a therapist.

Why You Feel Anxious Every Morning in Private Practice and How to Manage it

Get the free podcast episode companion guide here You know that feeling when you sit down to work in your private practice and your chest goes tight before you have even opened your laptop? That is what this episode digs into, and Brooklyn is talking about why you feel anxious working for yourself even when nothing outwardly stressful is happening. She walks through her own week of rearranging furniture, painting kitchen tiles, and falling hard for peel and stick wallpaper, then gets into the heart of it, the butterflies that show up the moment you open your business laptop and start bouncing between dozens of open tabs. If you have ever wondered why you cannot focus on your business the way you focused when you worked for somebody else, this episode has an answer worth sitting with. Brooklyn breaks down a five step process for working through procrastination in private practice, starting with noticing the anxious feeling, checking in with what you are saying yes and no to, identifying the story underneath the obstacle, doing the work to clear it, and getting yourself back on track. She talks through how imposter syndrome in private practice often traces back to a lack of direction rather than a lack of ability, and why avoidance in private practice marketing is rarely about not knowing how. This episode is also a good primer if you are weighing up business mentoring for therapists Australia wide, because Brooklyn shares how she works through this exact process with her own private practice clients. She closes out talking about the 90 day business sprint for therapists, starting the first week of October, a small group container capped at four women, running three weeks on and one week off with weekly group calls and a private community for support. You can read more and apply at https://brooklynstorme.com/group-programs, find everything else at www.brooklynstorme.com, and if you want more free resources you can hang out inside the Claude for Therapists community at https://www.skool.com/brooklyn. Keywords used: why do I feel anxious working for myself, how to stop procrastinating in private practice, private practice business mindset, how to focus when self-employed, imposter syndrome private practice, business mentoring for therapists Australia, why can't I focus on my business, avoidance in private practice marketing, how to overcome self-doubt in business, 90 day business sprint for therapists Mini FAQ: Q: Why do I feel anxious every time I sit down to work in my private practice? A: It usually is not about the work itself, it is because part of you does not know exactly what you are meant to be focusing on, and in that gap you start telling yourself a story about not knowing how or not being ready. Q: Is feeling scattered and jumping between tabs a sign of ADHD? A: You do not need to have ADHD to experience this, it happens to plenty of business owners regardless of how their brain works, it is just rarely talked about openly. Q: What is the first step to stop procrastinating on your business goals? A: Notice the feeling first, the tight chest or the butterflies, before you try to fix anything, because you cannot address a story you have not clocked yet. Q: How do you know if procrastination is really about not knowing how to do something? A: It almost never is, most of the time saying I don't know how is a way to calm your nervous system rather than an accurate account of what is going on. Q: What is the 90 Day Sprint and who is it for? A: It is a small group business mentoring container with Brooklyn and four other women, running for 90 days with weekly group calls, built for anyone who wants focused support on one goal before the end of the year.

Why Your Private Practice Goals Keep Stalling and How to Change That

You've followed the strategy to the letter and still didn't get the result you wanted, and this episode is about why that happens. I start with something unexpected that happened to me this week, a volunteer shift in a local bookstore that looked nothing like the version of "working in a bookstore" I'd been picturing for the last twenty years, and use it to talk about staying open to unexpected opportunities in business even when they don't match the picture in your head. Pinching yourself off from something just because it looks different can cost you more than you realise. Then I get into why business goals need a clear purpose behind them, not just a number, and how mindset vs strategy in private practice plays out with the women I mentor, including one who turned over nearly $200,000 in her first 12 months because her goal had a reason strong enough to keep her going when it got hard. I walk you through how to set goals for your private practice, why tracking KPIs in private practice is non-negotiable if you want to hit them, why self-accountability in private practice is on you and no one else, and why private practice goals Australia-wide get derailed by the same handful of mindset blocks, whatever your specialty. If you've ever wondered how long it takes to build a profitable private practice, I share the Australian Bureau of Statistics figure that might change how you're measuring your own progress. This one's for anyone thinking about how to grow a private practice in Australia and wondering why the goal alone isn't enough. Mentioned in this episode: my Claude for Therapists community (https://www.skool.com/brooklyn/about) and the 90 Day Sprint (https://brooklynstorme.com/group-programs), with three places left this round. Keywords used: staying open to unexpected opportunities in business, why business goals need a clear purpose, mindset vs strategy in private practice, how to set goals for your private practice, tracking KPIs in private practice, self-accountability in private practice, private practice goals Australia, how long does it take to build a profitable private practice, how to grow a private practice in Australia, private practice business mentor Australia Mini FAQ: Q: How long does it take for a private practice to become profitable? A: The Australian Bureau of Statistics puts it at 24 to 36 months, so if you're three months into a 90-day sprint wondering why your diary isn't full, that's not a fair way to measure your progress. Q: Why do private practice owners resist setting a goal? A: Usually it comes down to fear of success, fear of failure, imposter syndrome, or not having found a planning system that works with how your brain operates. Q: What makes a business goal work? A: A reason behind it strong enough to keep you motivated when things get hard, not just a number that sounds good on paper. Q: Should I say yes to opportunities outside my usual niche? A: I say yes within reason. I once said yes to webinars for chiropractors and optometrists that led to more clients, income and standing than I expected from staying in my own lane. Q: Is it strategy or mindset that gets private practice owners results? A: Mindset, most of the time. I can give the same strategy to ten different people and get ten different results depending on what's going on in their head and their heart.

The Lead Magnet That Made My Client $16,825 in a Month

Get the free episode companion guide here A client I'll call Jess sat across from me and had no idea she'd made $16,825 for her practice in four weeks, because she'd never been shown what numbers to track. This episode walks through exactly how that happened, and what it means for anyone in private practice who wants a dependable way to bring in the right kind of enquiries without living on social media all day. Jess came to Momentum 90 wanting help filling her diary, and when we looked closely, the problem had nothing to do with effort. She simply didn't have a lead magnet for private practice that was doing its job properly. Once we looked at her existing freebie for therapists and adjusted a few key pieces, she shared it in two Facebook communities and on her own website, and the enquiries and bookings followed. The episode covers how to create a lead magnet for private practice that people want rather than something generic, and the lead magnet mistakes therapists make over and over: content that could have come straight off Google or ChatGPT, design pulled from a template with the Canva Sans font never changed, text running edge to edge with no margins, and PDFs that open in Google Drive with no opt-in and no email sequence behind them. There's also a section on why interactive lead magnet ideas are outperforming the standard downloadable PDF right now, and why building a private practice marketing Australia strategy around one or two well made freebies can grow your audience while you sleep. If you've been wondering how to grow your therapy practice email list, or you're after lead magnet ideas for psychologists and counsellors who want to know how to get clients without social media, this one walks through the whole thing, including the difference between a PDF lead magnet vs interactive lead magnet and why that difference is showing up in conversions. If you want help figuring out your own freebie strategy, come and join Claude for Therapists, my Skool community, at https://www.skool.com/brooklyn/about, where there's a seven day free trial and a business manifestation coaching app built around this exact approach. Or if you'd rather talk it through one to one, you can book a consultation with me at https://calendar.app.google/KqBm3VEyVvUhCgSb7. Keywords used: lead magnet for private practice, freebie for therapists, how to create a lead magnet for private practice, lead magnet mistakes therapists make, interactive lead magnet ideas, how to grow your therapy practice email list, private practice marketing Australia, lead magnet ideas for psychologists and counsellors, how to get clients without social media, PDF lead magnet vs interactive lead magnet Mini FAQ: Q: What is a lead magnet for private practice? A: It's a free resource offered in exchange for an email address rather than money, and its job is to bring the right people into your world so you can build trust before they ever book with you. Q: How much can a lead magnet earn for a private practice? A: One Momentum 90 client generated $16,825 in bookings in four weeks from a single lead magnet shared in two Facebook communities and on her website. Q: Why do most therapist freebies not get downloaded? A: Usually it comes down to weak design, no clear value shown on the cover, and generic content that reads like something already available on Google or ChatGPT. Q: Should a lead magnet for private practice be a PDF? A: A PDF still works if it's fillable online rather than printable, but interactive formats are converting better right now because people expect to click, type, and get a response rather than just read. Q: How often should a freebie be promoted to keep working? A: It needs to be shared regularly, even just thirty seconds in a story or a post, because a freebie left alone on a website will convert far more slowly than one that's actively being shared.

The Fastest Way to Get Your Next Client in Private Practice

Get the free podcast companion resource here You've set up your website, your Psychology Today profile, your Google Business listing, and you're still asking yourself where the clients are. In this episode I pull that fallacy apart and walk you through what actually works when you need clients now, not eventually. I recorded this one with chainsaws going in the background and Buddy trying his best to get my attention from his own little couch, so you're getting the full unedited version of how private practice marketing strategy actually gets built in real life. I also give you a behind the scenes update on why I've dialled back my audience, renamed my community again (it's now the Business Manifestation Academy), and cleaned a thousand people off my email list on purpose. The core of this episode is about how to get clients fast in private practice, and it comes down to one thing: people have to know you exist. I break down the difference between a cold audience and a warm one, and the actual numbers behind how many touch points you need. If you're wondering whether you should do paid ads or organic marketing, I walk through how to make that call based on your own situation rather than what worked for somebody else. I also get into building an email list for therapists, why a lead magnet ideas for therapists strategy only works if you're driving traffic to it, and why email segmentation for therapists is the difference between a click through rate that's working and one that's quietly killing your deliverability. If you've got EAP clients finishing their sessions, I cover exactly how to approach converting EAP clients to private work without it feeling awkward. And because somebody at an ACA chapter meeting told a colleague of mine that packages are unethical full stop, I go into package deals for therapy sessions ethics properly, because a blanket rule isn't the same as good practice. I finish with what networking for private practice actually looks like when you strip away the business card handout, and a goal tracker I made and shared with my community that you can grab in the show notes. Keywords used: how to get clients fast in private practice, private practice marketing strategy Australia, should I do paid ads or organic marketing, how many touch points to get a client, email list for therapists, lead magnet ideas for therapists, converting EAP clients to private clients, package deals for therapy sessions ethics, networking for private practice, email segmentation for therapists Mini FAQ: Q: What's the fastest way to get a new client in private practice? A: People have to know you exist first, so you need to be actively driving traffic to your website rather than waiting for it to be found. Q: Should I do paid ads or organic marketing for my private practice? A: If you've got money coming in and aren't in a rush, organic works well but takes 12 to 18 months to build momentum. If you need clients urgently and your website converts well, paid ads make sense. Q: How many touch points does someone need before they book with me? A: A cold audience needs between five and seven hours with you and between 50 and 70 touch points of short form content over a 90 day period. Q: Is it unethical to offer packages or bundles of sessions? A: No, as long as you're clear about terms and conditions, who it's for, and what happens if someone doesn't use all their sessions. Q: How do I convert an EAP client into a private paying client? A: Tell them early, before their allocated sessions run out, what it will cost to continue working together privately so they can plan for it financially.

Goals vs Intentions: Why Your To-Do List Isn't Moving Your Private Practice Forward

Get the free companion guide for this episode here   Ever watched American Beauty and felt a strange kinship with the moment Kevin Spacey's character quits his job to go work the drive through window? Brooklyn opens this episode with that scene because she's been there too, and she suspects a lot of women running private practices have been there as well. From the drive through she moves into a personal update about manifesting a new, spacious chapter of her own life, and how chasing that spaciousness led her back to a realisation about who she actually serves and why her messaging needed a tweak, not an overhaul. The heart of this episode is goal setting for therapists in private practice, and the difference between a goal and an intention. Brooklyn breaks down why so many counsellors, psychologists, and social workers end up feeling like a hamster on a wheel, endlessly ticking off to-do lists that never actually shift the numbers in the business. Her argument is simple. A goal is external and measurable, something like five new inquiries by Friday, while an intention is internal, the why and the how underneath it. Without a goal, a to-do list just keeps growing and you never get the felt sense of progress, even when you're working flat out. To explain why so many private practice owners get caught in this loop, Brooklyn walks through the difference between an employee mindset and a business owner mindset. When you work for someone else, your tasks are prioritised for you, your performance is tracked and reviewed, and someone else notices when you do well. When you're running your own private practice, none of that oversight exists automatically, which is why tracking KPIs in private practice becomes so important once you're out on your own. Brooklyn draws on her own background managing government contracts and working inside Medicare, where every appointment and every outcome was monitored, to show just how different it feels the moment you're suddenly self-directed with no one checking your numbers but you. This episode is for you if you've been asking why am I not getting more clients despite doing all the things, or if you've noticed you're posting on Instagram and Facebook because it feels productive rather than because it's actually moving the business forward. Brooklyn's message is that the business is a vehicle to the life you actually want, whether that's more time, more money, or more freedom, and setting a proper goal, paired with the intention behind it, is what gets you there instead of just keeping you busy. Grab Brooklyn's tracker to put this into practice in your own business, and if you want more tools like it, pop into the Business Manifestation Academy at https://www.skool.com/brooklyn/about, free for seven days. Keywords used: goal setting for therapists in private practice, business owner mindset vs employee mindset, why am I not getting more clients, tracking KPIs in private practice, private practice business goals Australia, how to set goals in private practice, why nothing is working in my private practice, moving from employee mindset to business owner, setting intentions for your business, how to stop feeling stuck in private practice Mini FAQ: Q: What's the difference between a goal and an intention in business? A: A goal is external and measurable, like wanting five new inquiries by a certain date, while an intention is internal, the why and the how behind that goal. Q: Why do private practice owners feel busy but not like they're making progress? A: Because to-do lists keep growing without end, and without a measurable goal attached to them there's no felt sense of finishing or moving forward. Q: What's the difference between an employee mindset and a business owner mindset? A: An employee is directed, performance managed, and has their progress tracked for them, while a business owner has to prioritise, track, and hold themselves accountable with no one else doing it. Q: Why is tracking KPIs important in a private practice? A: Without tracking, you don't know what's working and what isn't, so you can't tell whether to keep posting on social media, change your approach, or focus your energy somewhere else entirely. Q: What should the business actually be doing for you? A: Brooklyn sees the business as a vehicle to the life you want, whether that's more time, more money, more freedom, or financial security, not the end goal in itself.

I Grew My LinkedIn 354% in 12 Days, Here's What's Working

Get the free companion guide for this episode Brooklyn is running a live 90 day LinkedIn growth experiment, trying to hit 10,000 followers from a total novice starting point, and in this episode she shares real numbers from day 12, up from 31 to 141 followers, a 354.8 percent cumulative growth, averaging nine new followers a day. She breaks down what the data is actually telling her, profile views are up nearly 60 percent while post impressions have stayed flat around 305, which means the problem isn't distribution to new eyes, it's that new people who do find her are converting to followers, so the content is landing, it just needs more people seeing it in the first place. She also shares a rough lesson from the same week, a free Oracle card deck tool she gave away on Facebook, one she was certain would perform well, landed with almost no reach at all, seen by just 30 people out of an 8,300 member community. The cause turned out to be an AI generated content label triggered by a raw ChatGPT screenshot, a reach restriction she'd warned her own audience about for months. She explains why running the same image through Canva first, even without editing it, seems to avoid the flag entirely, and why the takeaway isn't about avoiding AI, it's about never posting raw AI output without putting your own story and edit into it. From there Brooklyn moves into her LinkedIn content strategy going forward, alternating education and storytelling posts, since LinkedIn rewards thought leadership and only 3 to 5 percent of LinkedIn users post at all, and why engaging on other people's content is currently doing more for her growth than her own posts are. She ties this back to why you need multiple lead magnets and why owning your email list matters more than any platform's reach, since a platform ban or algorithm change can wipe out an audience you never actually owned. The episode closes on the third step of Brooklyn's manifesting framework, receiving, and why a result you didn't get is still evidence something's manifesting, just maybe not what you expected, and why noticing the smaller signs matters as much as chasing the one outcome you've fixated on. Keywords used: LinkedIn growth experiment 90 days, how to grow LinkedIn followers organically, AI generated content reach penalty Facebook, LinkedIn education and storytelling posts, why isn't my content working, multiple lead magnets business, email list versus social media reach, own your audience not the platform, receiving in manifestation, personal psychology and manifesting results Mini FAQ: Q: Why did Brooklyn's AI generated Facebook post get almost no reach? A: Facebook flagged it as AI generated content because she posted a raw ChatGPT screenshot, which triggers a reach restriction even when the image itself is harmless. Q: How can I use AI images without the reach penalty? A: Running the image through Canva first, even just resizing it with no other edits, appears to avoid the AI generated content flag entirely. Q: What's driving Brooklyn's LinkedIn growth right now? A: Engaging with other people's content, not her own posts, comments and interactions are bringing far more new followers than her own posting is at this stage. Q: Why is owning an email list more important than social media reach? A: A social platform can restrict your reach, ban your account, or disappear entirely, and you never actually owned that audience, an email list is the one thing you keep control of. Q: What does "receiving" mean in Brooklyn's manifesting framework? A: It means accepting the actual result you got, even if it isn't the one you wanted, and treating it as information about your identity and personal psychology rather than proof manifesting isn't working.  

How to Accelerate Your Manifesting Results with Belief

Get the complimentary episode guide here   This episode is the second in my three part series on Ask, Believe, Receive, and it's the one where I unpack why manifestation isn't working for so many of you even when you're doing everything right. I get into how are beliefs formed in the first place, because a belief is simply something your brain accepts as true with or without evidence, and it walks in through five different doors: your early environment, repetition, an intense emotional response, authority and social proof, and the rationalising you do when you're trying to make something fit what you already believe. From there I unpack the psychology of manifestation properly, with credition neuroscience, the physical process your brain runs through every time it's deciding what to believe. How does the brain decide what to believe? Only when the gap between what you believe and what's staring you in the face gets too obvious to wave away, which is exactly the moment where most of my private mentorship clients hit a wall in their business. I share a way to identify a limiting belief when a thought log won't cut it, by working backward from what you did in the last half hour rather than trying to catch your thinking as it happens. And because how to track progress in business counts just as much as spotting the belief, I walk through exactly what I track daily, energy, safety, time and goals, using the giant sticky note charts and AI dashboards that work for me as a neurodivergent business owner. If you've ever wondered how to change a subconscious belief, or you're trying to work out how to manifest business growth without waiting for a lucky break, this one gives you the mechanics behind it. Keywords: how are beliefs formed, psychology of manifestation, Ask, Believe, Receive framework, how to identify a limiting belief, how does the brain decide what to believe, credition neuroscience, how to change a subconscious belief, why manifestation isn't working, how to track progress in business, neurodivergent business owner Mini FAQ: Q: What is credition? A: Credition is the neuroscience term for the physical process your brain goes through when it turns incoming information into a belief. It groups bits of information together to save energy, then only reconsiders a belief once the evidence in front of you becomes impossible to ignore. Q: How are beliefs formed? A: Beliefs form through five main pathways: your early environment, repetition and exposure, intense emotional experiences, authority and social proof, and the rationalising you do to make new information fit what you already believe. None of these five require proof, which is why a belief can feel completely true even without evidence behind it. Q: Why isn't my belief changing even though the evidence says otherwise? A: Your brain only updates a belief once the gap between what you believe and the evidence gets glaringly obvious, a small discrepancy just gets absorbed. If the mismatch feels uncomfortable, that discomfort is usually the sign your brain is finally reconsidering. Q: How do I find a belief I'm not consciously aware of? A: Look at what you did in the last half hour and ask yourself what you had to be thinking to do exactly that, since most beliefs sit in your subconscious mind where a thought log won't catch them. Doing this daily over a week or a month builds a body of evidence you can work with. Q: Why does tracking progress help change a belief? A: Because your brain needs to see evidence, and without a visual record it keeps repeating the belief that nothing's working even when plenty is. I track my energy, safety, time and goals daily using sticky note charts and AI dashboards, because seeing it is what shifts it.

Ask, Believe, Receive: What "Ask" Really Means

Get your free episode guide here You've heard "ask, believe, receive" on a cushion, a card deck, maybe even a tattoo, but hardly anyone breaks down what the ask part is actually doing. In this episode Dr Brooklyn Storme unpacks the psychology behind asking for what you want, using her own live experiment as the backdrop. She opens with an update on a 90 day LinkedIn experiment she set herself on a whim, going from 41 connections to 104 in the first week, with 63 new followers coming from only 70 people who saw her content. She walks through what that tells her about positioning, resonance and where her audience is actually sitting right now, and why she's tracking every number in public rather than polishing the result after the fact. Then she moves into the main event, the ask component of ask, believe, receive. She explains why asking for help, support or clarity can feel physically uncomfortable for so many women, what that discomfort is usually protecting, and why not knowing exactly what you're asking for is one of the most common reasons manifestation stalls. She covers self-perception and its role in whether an ask even feels possible, why releasing a fixed timeline changes what you're able to notice, and the phrase she leans on constantly, "this or something better," including the story of what that looked like when she manifested her house. She closes with the one condition she considers non-negotiable before anyone tries to manifest anything: stability. If you're manifesting from financial stress or scarcity, she explains why that tends to backfire, and what to check in with yourself before setting an intention at all. If you want to see where your own manifesting strengths and growth areas sit, Brooklyn's free assessment is linked below, along with her website and LinkedIn if you want to follow the 10k experiment as it unfolds. Free assessment: brooklyn.myflodesk.com/manifest Website: brooklynstorme.com LinkedIn: www.linkedin.com/in/dr-brooklyn-storme-phd Keywords used: ask believe receive psychology, how to ask for what you want, psychology of asking, self-perception and manifesting, releasing expectations manifesting, this or something better, manifesting from stability, LinkedIn growth experiment, using psychology to manifest, manifestation for business owners Mini FAQ: Q: What does "ask" actually mean in ask, believe, receive? A: It means getting specific about what you're trying to make evident, whether that's revenue, clients or followers, since a vague ask makes it impossible to know when it's actually happened. Q: Why is asking for things so uncomfortable for some people? A: It often comes down to self-perception, things like not wanting to look incompetent, not wanting to owe anyone anything, or having built an identity around being fully self-reliant. Q: What does "this or something better" mean? A: It's a phrase used when setting an intention that leaves room for an outcome you hadn't considered, rather than locking onto one fixed result and missing everything else available. Q: Do you need to be spiritual or religious to manifest? A: No. Faith can be placed in the process itself, in your own ability to notice and act on what shows up, without needing a belief in anything beyond that. Q: What's the one non-negotiable condition for manifesting to work? A: Stability. Manifesting from financial stress or scarcity tends to attract outcomes that mirror that same pressure rather than the result you're actually after.

What to do when manifesting isn't working

Get the free episode companion guide here You've probably tried every manifestation strategy going. Affirmations, journal prompts, oracle cards, maybe even a few courses that promised to finally crack the code. And if none of it has stuck, this episode explains why. Dr Brooklyn Storme unpacks her approach to manifestation for business, an approach built on thirty years working with the mind and human behaviour rather than borrowed spiritual frameworks. She walks through a real question from another community, someone who'd been trying to manifest for two years and felt stuck at square one, and shows exactly where the usual advice falls short and what she'd do differently. At the centre of it is identity. Brooklyn explains why telling someone to simply act as if they already have the thing they want often backfires, and why exploring the parts of a person that resist success (fear of failure, fear of success, self-perception) matters more than another tool or technique. She shares a recent client story where the real breakthrough wasn't a strategy at all, it was giving herself permission to have fun in her business, and how that shift showed up in her results. This episode is for the established business owner who's read the books, tried the tools, and wants a manifestation approach for business grounded in psychology rather than guesswork, whether or not spirituality or faith is already part of how you like to work.   using psychology to manifest, manifestation for business, manifestation approach for business, identity and manifestation, why manifestation isn't working, psychology based manifestation, manifesting with a psychology background, private advisory for business owners, manifestation and Christianity, fear of success in business   Mini FAQ: Q: Why isn't manifestation working for me even though I've tried everything? A: Often it's not the tools that are missing, it's unprocessed identity work sitting underneath them, things like fear of success or fear of failure that haven't been named yet. Q: Is manifestation just about acting as if you already have what you want? A: Not on its own. Without addressing what's underneath (self-perception, readiness, identity) that advice can feel false and doesn't tend to stick. Q: Can Christians manifest things in their business? A: Yes. There are passages in the Bible that speak directly to this, including the ask, believe, receive framework, so faith and manifestation aren't at odds. Q: What's different about a psychology based approach to manifestation? A: It starts with a baseline, your current identity, psychology, behaviour and environment, rather than jumping straight into tools, so the strategy is built for where you actually are. Q: Do you have to give up crystals, cards or spirituality to use this approach? A: No. The psychology sits alongside whatever else you already use, it's there to strengthen it, not replace it.

Why Your Marketing Isn't Working (And How to Know)

Get the free episode guide here   When a client tells Brooklyn she's done everything and 90 days have passed with nothing to show for it, she goes straight into how to measure marketing results and why your marketing isn't working, and the answer is rarely what people assume. In this episode she breaks down every checkpoint a stranger moves through before they become a client, from never having heard of you, to clicking around your website, to downloading a freebie, to finally booking a call, and why looking only at the missing booking means you're staring at the end point while ignoring every step that led there.   Brooklyn shares the website conversion rate benchmarks and AI traffic conversion rate numbers she uses with her own private practice mentoring clients, a standard website conversion rate sits around 2 percent, but people arriving through AI convert at closer to 12 percent, a stronger, higher intent visitor even though there are fewer of them. She also covers the Google search traffic benchmark most new businesses can expect in their first six months, the average email open rate benchmark of 20 percent, and how to track business metrics at every stage of the funnel so you know exactly where things are bottlenecking instead of guessing.   There's a full walkthrough of how Brooklyn builds a freebie lead magnet that converts, the copy, the image, the outcome-focused naming, using her own outcome creator archetype quiz as the working example line by line. She also covers the funnel touch points private practice owners need across a 90 day period, why showing up once a week is forgettable while showing up daily compounds, and why business goal setting from data, not a guess, is what turns tracking into a strategy.   The episode closes with an update on Brooklyn's own business pivot, the freebies, email sequences and systems she's rebuilding behind the scenes right now.   Keywords: why your marketing isn't working, how to measure marketing results, website conversion rate benchmarks, AI traffic conversion rate, Google search traffic benchmark, email open rate benchmark, how to track business metrics, freebie lead magnet conversion, funnel touch points private practice, business goal setting from data   Mini FAQ: Q: How do I know if my marketing is working or not? A: Look at every checkpoint in the funnel, not just the missing booking, awareness, clicks, freebie downloads, email opens, then track where people are dropping off so you know exactly what to fix. Q: What's a good website conversion rate? A: A standard website conversion rate sits around 2 percent, but visitors coming from AI convert far higher, closer to 12 percent, because they arrive with more intent. Q: How many touch points does someone need before they book with me? A: Around 11 touch points across a 90 day period, and showing up daily gets you there and builds recognition far faster than once a week. Q: What makes a freebie convert? A: A clear, outcome-focused title, a strong image, copy that explains what it is and why you made it, and a nurture sequence that follows up so the person feels seen, not just downloaded and forgotten. Q: What's a normal email open rate? A: Around 20 percent is the general benchmark, so compare your own numbers against that before assuming your freebie or your offer is the problem.

Why you resist the business strategy you know works

Get the free podcast episode guide here https://journalsystem.drbrooklynstormetools.com/ Brooklyn's default when she needs clarity in her business is to talk it out with Claude, back and forth, brainstorming, going down rabbit holes, but the process that shifts things for her is journaling for business clarity, a pen and one of her A5 Spirax notepads. In this episode she walks through what happened when she finally admitted that to herself, an hour of writing during a weekend away in Daylesford that produced fourteen finished tasks before 11am. That experience opened into a bigger conversation about nervous system regulation business owners rarely talk about, why Brooklyn knows her journaling process works, has the evidence it works, and still resists sitting down to do it during work hours. She unpacks what running a neuroaffirming business looks like day to day, fitting the process into a slow morning or the end of the day instead of forcing it into nine to five, and why pushing yourself into a strategy before your nervous system is ready rarely sticks. There's a decision behind why free discovery calls don't work for her business anymore too, and sitting with that decision surfaced some self trust in business questions she hadn't expected. From there the episode moves into business systems for lead generation, the difference between a warm audience versus cold audience, and why every business needs both a visibility system and a lead system running quietly in the background so the same warm leads aren't the only ones getting asked to buy. Brooklyn shares a client story with a tracker gone almost entirely green, projected revenue near $50,000, booked out to November, generated while she was off having a relaxing weekend. The episode closes on tracking business goals and benchmarks using your own numbers, including the gap between a standard website conversion rate around 2 percent and the far stronger AI traffic conversion rate she's seeing closer to 12 percent, and how to use that data to set a goal you can measure. Keywords: journaling for business clarity, nervous system regulation business, neuroaffirming business, why free discovery calls don't work, self trust in business, business systems for lead generation, warm audience versus cold audience, tracking business goals and benchmarks, website conversion rate, AI traffic conversion rate Mini FAQ: Q: Why is Brooklyn no longer offering free discovery calls? A: She realised giving away that much time wasn't aligned with how she values her time, and now offers paid consultations instead for people who want direct support. Q: Why is it hard to use a strategy you know works, like journaling, during work hours? A: It's not a logic problem, it's a nervous system response, sitting still and not visibly doing anything for an hour feels deeply uncomfortable when your body is used to constant motion. Q: What's the difference between a warm audience and a cold audience? A: A cold audience is people who are brand new to you and have never heard of you before, a warm audience is people who've been around for a while but haven't taken action yet. Q: What's a standard website conversion rate compared to AI traffic? A: A standard website conversion rate is around 2 percent, but when people come over from AI, the conversion is much higher, around 12 out of 100 booking a call and getting started. Q: How should I set a business goal using my own data? A: Pull your actual numbers from your practice management or accounting software, find your current benchmark, then set a realistic increase from there, even a 5 or 10 percent lift is a solid goal.

Why I Stopped Talking About Manifestation and Why I'm Not Stopping Again

Get the free guide for this episode Brooklyn's spent decades moving through psychology, counselling, coaching, and now business consulting and private advisory work, and the throughline the whole way has been the same, psychology, the mind, human behaviour, and the research behind it. In this episode she traces how that led her to psychology-backed manifestation strategies, and gets honest about the part of the story that isn't always shared, the vulnerability of putting something new out there, the pushback from people who called it not credible, and the period where she stopped talking about it altogether. She explains how to manifest using psychology in a way that holds up to a meta-analysis, not a feeling, where the same result shows up across different research papers, cultures and countries, rather than one unverified claim. Personal development and psychology are often just using different language for the same thing, Brooklyn gives the example of a limiting belief and a schema, and walks through why authenticity, not visualisation or vibration, is the real driver behind evidence-based manifestation for business and client attraction. The episode also covers Brooklyn Storme's business coach background and how her registration as a psychologist eventually gave way to counselling and then business consulting, a private practice to business consulting transition she says was less a decision and more a realisation of what she'd already been doing all along. It closes with news relevant to anyone using AI in their content, how AI content provenance now works through Claude AI watermarking content, and why her resource hub has a new name, now the women in business AI resource hub, as her audience grows beyond private practice. Keywords used: psychology-backed manifestation strategies, how to manifest using psychology, Brooklyn Storme business coach background, evidence-based manifestation for business, authenticity and client attraction, private practice to business consulting transition, how AI content provenance works, Claude AI watermarking content, women in business AI resource hub, limiting belief versus schema Mini FAQ: Q: What's the difference between a limiting belief and a schema? A: They're the same concept described in two different languages, personal development calls it a limiting belief, psychology calls it a schema. Q: What makes manifestation psychology-backed rather than just belief? A: Evidence from meta-analyses, where the same result shows up across many different research papers, cultures and countries, rather than one unverified claim. Q: What actually attracts clients through manifestation work? A: Authenticity, not visualisation or vibration. People connect with your goals, values, challenges and journey, not with generic affirmations. Q: Why did Brooklyn stop talking about manifestation for a while? A: Pushback from people who saw it as not credible pushed her to step back from sharing it publicly, even though she kept using the tools in her own life. Q: What does Claude's new AI content watermark mean for me? A: If you've already published AI content, it won't be retrospective, but from now on the watermark will show up on new AI generated content so platforms can trace where it came from.

How to Get Private Practice Clients Through AI in 2026

Download the companion guide Google and HubSpot both just published research showing website traffic has dropped by as much as 80 percent since 2024, and it's not because your marketing got worse. It's because the Google AI summary now answers most search questions itself, before anyone even reaches your site. This episode is about what private practice marketing in 2026 needs to look like now that AI answer engine optimisation (AEO) has changed the rules for how people find a therapist, counsellor, or psychologist. Brooklyn walks through the simple things you can do to get more clients through AI, why the old website conversion rate game (2 percent, if you're lucky) has shifted, and why showing up consistently across every platform an AI might check counts for more than any single funnel now. There's touch point research in here too, the number of times a cold audience needs to see you before they're ready to book, and why that number is different for short form content versus long form content for therapists. A podcast for private practice marketing compounds in a way a Facebook post never will, and Brooklyn tells the story of a woman who found her through one episode and booked a call within days, next to another who followed along on Facebook for years before reaching out. The episode closes somewhere completely different, unpacking whether positive thinking works for manifesting, and how it fits into the bigger picture of building a business mindset for private practice that can hold the results you want. Keywords used: AI answer engine optimisation (AEO) for therapists, how to get clients through AI, private practice marketing in 2026, Google AI summary for therapists, website conversion rate private practice, how many touch points to get a client, short form content vs long form content for therapists, podcast for private practice marketing, does positive thinking work for manifesting, business mindset for private practice Mini FAQ: Q: Why has my website traffic dropped even though nothing changed on my end? A: Google's AI summary now answers most search questions itself, so people get their answer without ever clicking through to your website. Google, HubSpot and Ahrefs are all reporting the same drop since 2024. Q: How many times does someone need to see my content before they book with me? A: A cold audience, people who've never heard of you, need around 11 touch points of short form content in any 90 day period, and someone brand new to your world needs about 50 touch points before they're ready to work with you. Q: Is a marketing funnel still relevant now that AI is changing search? A: Yes, but you need more than one. Instead of a single funnel, you need multiple pathways, your website, your Google Business Profile, your Psychology Today profile, and several different free resources, all feeding into the same message. Q: What kind of content gets clients to convert? A: Interactive content like quizzes converts far better than static PDFs or eBooks, because people want to be doing something, not just reading. Long form content like a podcast also compounds over time in a way social media posts never do. Q: Does positive thinking work for manifesting? A: The research says yes, positive thinking on its own has real psychological benefits, but it only works when it's paired with the deeper identity and personal psychology work behind it. Toxic positivity, on the other hand, has very little research behind it at all.  

How to Save Time & Boost Productivity With AI in Your Private Practice

Shownotes to follow Get the free trial of the Therapist AI Resource Hub here

Four Things That Help to Create Results in Your Business or Life

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What You Don't Know About Manifesting Results

Let's explore 11 of the biggest criticisms about manifestation together and get a few things into perspective. This episode looks at what's valid and what's maybe less so. My intention with today's episode is to provide some clarity around what it (manifestation) is and isn't so we can start clearing up some confusion around it. I hope this is a helpful one, today! Thanks for listening.

Jul 19, 2026 14:11

What if you're already doing it?

In this episode, I share the behind-the-scenes process of transformation as it relates to different areas of your life (using mine as an illustration / reference) so you can see what it really looks like and create your own 

The Flash Sale Cash Injection with Passive Income

In this episode, learn how to generate 1K with one sale, using passive income and then put it on repeat.  Email me: [email protected] anytime with questions or for help with your business

How to Make Money Selling Digital Products in Your Business

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Making passive income from your online course as a therapist

Show notes to follow If you'd like help creating passive income for your practice and want to explore what working with me could look like, please click here:

How I Manifested a New Home in 11 Weeks

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Easy Passive Income for Therapists on Etsy

Show notes to follow My Etsy Shop: The Happy Practice brooklynstorme.com 

Why Your Website Isn't Generating Inquiries and How to Change That

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Two reasons you might think you're struggling to get clients that aren't based on fact

Discover the truth behind two of the more common reasons that women in private practice cite for not being able to find clients. You'll also hear what needs to happen in order to change that.    Links: Free 15 minute discovery call  Free Ultimate Private Practice Community Free 7 day trial of the Therapist AI Resource Hub

How to Deal With Overwhelm as a Therapist in Private Practice

Book a free discovery call Access your free 7 day trial of the Therapist Resource Hub Discover some of the trending causes of overwhelm for counsellors, psychologists and social workers in private practice in 2026 and how other women business owners are navigating it successfully.  #privatepractice #therapistai #therapistoverwhelm #neurodivergentbusinessowners #adhd 

5 website fixes that boost visibility for therapists in 2026

Discover what's working when it comes to getting found by clients in 2026.  Therapist SEO™ chrome extension Psychology Today™ Profile Optimiser | Claude  Psychology Today™ Profile Optimiser | ChatGPT Full shownotes to follow

Get Found by Clients with My Google Chrome Extension, Therapist SEO™

TherapistSEO™ I 've just released a Google Chrome Extension called Therapist SEO™ to help you with your website. With just one click, you'll see what's working and what's not. It includes copy-swaps ie 'instead of this, write this', prompts you can use with Claude or ChatGPT, and more. I also know how easy it is to get overwhelmed, which is why it checks your website just one page at a time and includes visual cues ie green for it's working great, orange for 'it needs fixing but not urgent' and red for 'lets get it done as a priority'. The problem of having a visible website has been compounded by AI in some ways too. All you need to do is jump into Google and ask, 'do I need a referral to see a Psych?' and you'll be shown an AI summary before anything else. And, while you personally might not be a fan, the reality for your business is that without your website being optimised for it, again, you're missing out. And so this tool also helps you with AI optimisation.   I want your practice to surface when clients are Googling for help. You're good at what you do and your services are needed, so you need to be found. And I know it can feel hard or boring or confusing and so my intention here has been to make this as easy as possible, minimum viable effort for you but with pleasing results.   I'll pop the link below in the comments for anyone that would like to take a look. To your practice success

Get Tasks for Your Private Practice Completed While You Sleep

AI That Works While You Are With Clients: What ChatGPT Workspace Agents Mean for Your Practice There is a real difference between AI that helps you do work and AI that does the work itself. ChatGPT Workspace Agents, released in April 2026, crossed that line. This episode is about what that actually means for a solo private practice owner, who can use it right now, and what you need to get straight on the privacy front before connecting anything. In this episode I talk about ChatGPT's new Workspace Agents feature, which lets you build automated workflows that run in the cloud without you initiating them each time, and what that means for therapists managing a private practice alongside a full clinical caseload. I also cover how this compares to Claude Cowork Scheduled Tasks, which does the same thing locally on your machine, and why that local versus cloud distinction matters for Australian therapists specifically. WHAT WE COVER I walk you through what a workspace agent actually is in plain English, no jargon, and explain how it compares to other AI automation tools you are probably already using — including Claude Cowork Scheduled Tasks, which does the same repeatable workflow automation but runs locally on your machine. That local versus cloud distinction matters more than most tech coverage explains, and I cover exactly why. I share specific examples of how a solo practice owner could use agents for content creation, business admin, and weekly practice maintenance without touching anything clinical. I also go through the privacy and compliance considerations that every Australian therapist needs to understand before connecting their Google Drive or Calendar to any AI agent — including a direct take on whether you actually need a ChatGPT Business plan if you are already on a paid Claude plan. I close with my honest take on where this is all heading and what the right questions are to be sitting with right now.   LINKS AND RESOURCES Website: https://brooklynstorme.com  Join the Therapist AI Resource Hub: https://www.skool.com/private-practice-resource-hub/about     ABOUT DR BROOKLYN STORME I'm a business coach for counsellors, psychologists, and social workers who want to start, grow, and scale their private practice. With 30+ years of experience in private practice myself, I know what it actually takes to build a practice that works — without burning out or second-guessing yourself.   Facebook Community (The Ultimate Private Practice): https://www.facebook.com/groups/theultimateprivatepractice Facebook Business Page: https://www.facebook.com/brooklynstormephd/ Website: https://brooklynstorme.com   SUBSCRIBE AND REVIEW If this episode was useful, I would love it if you subscribed and left a review. It genuinely helps more therapists in private practice find this podcast.     ChatGPT workspace agents, AI automation for therapists, private practice admin automation, AI for solo practice owners, ChatGPT for private practice, AI agents explained, practice management AI tools, therapist business automation, ChatGPT business features, AI workflow automation, private practice time management, AI tools for counsellors, automating admin in private practice, ChatGPT April 2026 update, AI agent tools Australia, Claude Cowork scheduled tasks, local versus cloud AI tools, AI privacy for therapists, psychologist practice management, AI working while in session

Google's Gemini Now Offers Mental Health Support: What Every Therapist Needs to Know

Something significant happened in April 2026 that I think a lot of therapists haven't heard about yet, and it has a direct bearing on the people sitting across from you. Google added mental health safety tools to Gemini, and in this episode I'm breaking down exactly what that means for your practice, your clients, and your intake process. This isn't a tech episode for its own sake. It's a practice management conversation, because understanding what your clients are doing before they arrive at your door is part of practising well. --- What We Cover We open with the news itself: in April 2026, Google rolled out a mental health safety layer inside Gemini, their AI assistant. When a conversation signals distress, suicidal ideation, or crisis language, Gemini now surfaces a "Help is available" module with one-touch access to crisis support services by phone, text, chat, and web. Google also committed thirty million dollars over three years to supporting global crisis hotlines as part of this move. I explain in plain language what Gemini's mental health tools actually do and, importantly, what they don't do. Gemini is not acting as a therapist. It is detecting signals and signposting to services. That distinction matters enormously for how we talk about it with clients. From there we move into the more confronting conversation: your clients are already using AI for mental health support. Not because anyone recommended it, but because it was available, free, and there at two in the morning. I explore what that looks like in practice and why it's clinically relevant information you probably aren't capturing at intake. We then get practical. I walk through what you might consider adding to your intake form, how to frame a conversation about AI use without judgement, and what a simple informed consent addition could look like. None of it is onerous. It is just staying current. The episode closes with a clear look at the genuine privacy and ethical concerns, not the theoretical ones. AI platforms do not offer clinical confidentiality. Sensitive disclosures made to Gemini are stored under Google's standard data policies, not under any healthcare privacy legislation. Clients deserve to understand that distinction, and it's our role to help them do so. --- ## Episode Timestamps *(Based on approximately 140 words per minute)* 00:00 Introduction: why this matters for your practice right now 03:10 What Google actually added to Gemini in April 2026 08:30 How your clients are already using AI for mental health support 14:00 What this means for your intake process and informed consent 20:00 Privacy, ethics, and what to actually be cautious about 25:30 Closing thoughts and next steps --- Links and Resources Mentioned Therapist AI Resource Hub (community): https://www.skool.com/private-practice-resource-hub Brooklyn's website: https://brooklynstorme.com --- About Dr Brooklyn Storme PhD Dr Brooklyn Storme is a leading business coach for women in the helping professions. She works with counsellors, psychologists, and social workers who want to start, grow, and scale a profitable private practice without burning out. Brooklyn is the host of The Private Practice Podcast, which sits in the top 5% of podcasts globally with over 500 episodes. She is also the creator of Practice Momentum, a 12-month private coaching programme, and the founder of the Etsy store The Happy Practice, with over 1,000 Essential Forms sold internationally. --- Subscribe and Leave a Review If this episode was useful, the best thing you can do is subscribe so you never miss one, and leave a review on Apple Podcasts or Spotify. It genuinely helps other therapists find the show. Subscribe on Podbean: https://brooklynstorme.podbean.com/ Subscribe on Apple Podcasts: search "Practice Momentum Private Practice Podcast" Subscribe on Spotify: search "Dr Brooklyn Storme" --- Gemini mental health tools, AI and therapy, Google Gemini 2026, AI mental health support, therapist private practice AI, informed consent AI tools, AI crisis support, mental health chatbot ethics, Gemini crisis hotline feature, private practice intake form, AI for therapists Australia, clients using AI for mental health, AI confidentiality therapy, Google AI mental health 2026, therapy and artificial intelligence, private practice podcast, therapist business podcast, counsellor private practice, AI ethics mental health, Practice Momentum podcast

How therapists create additional revenue in private practice

Use additional revenue streams in your private practice to ease the stress of filling your diary. In this episode I'll walk you through a few different approaches, what works and what doesn't and will share insights that I've gained along the way helping other counsellors, psychologists and social workers to create revenue streams successfully in their business. You'll also hear about my own mistakes and regrets so you can avoid them!  Links mentioned:  Psychology Today Profile Optimiser: https://thehappypractice.etsy.com/au/listing/4498049767/psychology-today-profile-optimiser-for Therapist AI Resource Hub: https://www.skool.com/private-practice-resource-hub/about  

OpenAI Just Built a Free AI Tool for Clinicians | Use ChatGPT in Your Private Pracitce

OpenAI Just Built a Free AI Tool for Clinicians. Here Is What It Does and What It Means for Your Practice. OpenAI launched ChatGPT for Clinicians in 2026 and explicitly named psychologists and licensed clinicians as part of the target audience. Before you sign up or dismiss it as irrelevant because it is US-only, there is something specific in this product that every therapist in private practice needs to understand — and it is available to you right now, wherever you are. In this episode I talk about the reusable workflow skills feature inside ChatGPT for Clinicians, what it means for your clinical documentation, and what Australian practitioners genuinely need to know before getting too excited about the HIPAA compliance angle. WHAT WE COVER I start by walking you through exactly what ChatGPT for Clinicians is and who it is built for, because the marketing can be a bit vague on the specifics. I then spend a solid chunk of time on reusable workflow skills — the feature that I think is the most practically useful for solo practice owners — and explain what it looks like to set one up for referral letters, progress notes, or clinical correspondence using your existing ChatGPT plan. We talk about the caution that most coverage of this product is glossing over: HIPAA compliance is a US legal standard, not an Australian one, and I explain what that actually means for your practice and your privacy obligations. I then share what this launch signals about where AI tools for clinicians are heading over the next 12 to 18 months, and close with a concrete first step you can take today. EPISODE TIMESTAMPS [00:00] Introduction — why this launch is worth your attention [02:15] What ChatGPT for Clinicians actually is and who it is for [06:00] Reusable workflow skills — the feature that matters most for your practice [11:00] The caution — HIPAA, the Australian Privacy Act, and what "compliant"  means [16:00] What this tells us about where AI for therapists is heading [19:30] Brooklyn's take and next steps for your practice LINKS AND RESOURCES Website: https://brooklynstorme.com AI Playbook for Therapists: https://sales.brooklynstorme.com/aiplaybook/ ChatGPT for Clinicians: https://chatgpt.com/plans/clinicians/ Free Private Practice Quiz: https://brooklyn.myflodesk.com/pmquiz ABOUT DR BROOKLYN STORME I'm a business coach for counsellors, psychologists, and social workers who want to start, grow, and scale their private practice. With 30+ years of experience in private practice myself, I know what it actually takes to build a practice that works — without burning out or second-guessing yourself. Therapist AI Resource Hub: https://www.skool.com/private-practice-resource-hub/about Facebook Community (The Ultimate Private Practice): https://www.facebook.com/groups/theultimateprivatepractice Facebook Business Page: https://www.facebook.com/brooklynstormephd/ Website: https://brooklynstorme.com SUBSCRIBE AND REVIEW If this episode was useful, I would love it if you subscribed and left a review. It genuinely helps more therapists in private practice find this podcast.   ChatGPT for Clinicians, AI for therapists, private practice technology, reusable workflows ChatGPT, AI tools for psychologists, clinical documentation AI, ChatGPT private practice, therapist admin tools, AI for counsellors, HIPAA ChatGPT Australia, Australian Privacy Act AI, AI referral letters, ChatGPT psychologist, solo private practice efficiency, OpenAI clinicians, practice momentum podcast, Dr Brooklyn Storme, AI tools social workers, GPT-5.4 healthcare, private practice business coach

I reviewed another 200 therapist websites and here's what I found

During the week, I reviewed 200 therapist websites as part of a post shared in my free community on Facebook. Many counsellors, psychologists and social workers wanted to know how the one thing they could do on their website that would have the biggest impact when it came to getting inquiries. I'll break it down for you in this episode and give you even more insights, tips and tricks that you can readily deploy to start attracting more clients.    FAQs What's one thing therapists can do to get more bookings from their website? The one thing therapists can do to get more bookings from their website is to have a clear and specific message about what they do, who they help and how right at the top of their homepage. This instantly lets visitors know if they are in the right place. Websites with general or vague message ie 'helping you on your life transitions' doesn't get picked up by search engines or AI and you miss out on visibility you're entitled to.  How long does it take to get clients from your website as a therapist? A website that has been fully optimised for SEO and AEO can expect to see more inquiries at the 90 day mark. Any significant changes to the website such as heading changes, effectively resets the search algorithm and the 90 days begin again.  Why do visitors click on my website but not book? If you're getting visitors, you have traffic. If they are not booking, you have low conversions. This happens when they are visiting expecting to find one thing but see another, can't easily find the information they are looking for, the page(s) take time to load, the message and copy are broad and generic, it's difficult to get started working with you - there's friction.  Should I include my fees on my website? Yes. Transparency is important when working in the health and wellness space. Including your fees makes it easier for potential clients to make an informed buying decision.  How can I get referrals for my private practice from AI? AI recommends businesses that have a consistent footprint online, not only on their website. This is why having a niche and a clear message that speaks to your ideal client is so powerful. The quickest way to generate referrals or recommendations for your practice using AI is to be consistent in your messaging across your content. Links:  Get free practice building resources in my new community: The Therapists AI Resource Hub  Get a full website audit from me here Book a business needs assessment with me here

AI Wants to Read Your Emails. Here Is What Therapists Need to Know Before Saying Yes

Google's Gemini Personal Intelligence is here. Before you connect your inbox, there are things you need to understand as a therapist in private practice. Google has released Gemini Personal Intelligence which a feature that connects your AI assistant to your Gmail, Google Photos, YouTube watch history, and Search history to give you personalised answers based on your real data. In this episode I break down exactly what it does, what it could mean for therapists in private practice, and the specific things you need to consider before you decide whether to enable it. This is not a conversation about whether AI is good or bad. It is a practical guide to making an informed decision with your eyes open. Episode Timestamps [00:00]Introduction — what Gemini Personal Intelligence is and why it matters now [03:00]What Gemini Personal Intelligence actually does, in plain English [08:00]How a solo practice owner could genuinely use it — practical scenarios [14:00]The caution section — privacy, ethics, Australian law, and what to check first [21:00]My take and what I recommend — close and next steps FAQs What is Gemini Personal Intelligence? Gemini Personal Intelligence is a feature in Google's Gemini app that connects to your personal Google accounts — Gmail, Google Photos, YouTube watch history, and Search history — so it can give you personalised, contextual answers based on your actual data. Instead of answering from general knowledge, it searches your real accounts to respond. It is available to Gemini Pro and Ultra subscribers and is currently rolling out primarily to US users. What data does Gemini Personal Intelligence access? When enabled, Gemini Personal Intelligence can access your Gmail messages and threads, Google Photos, your YouTube watch history, and your Google Search history. You can choose which of these data sources to connect individually and disconnect them at any time through your Google account settings. Note that Google Drive is a separate integration available through Google Workspace, not through Gemini Personal Intelligence specifically. How is Gemini Personal Intelligence different from regular Gemini? Regular Gemini answers questions using its training data and general knowledge, the same as any AI assistant. Gemini Personal Intelligence goes further by accessing your actual personal data — your real emails, your real photos, your real search history — to provide answers that are specific to your situation. This is both the practical appeal of the feature and the reason it requires more careful consideration before enabling, particularly for professionals with confidentiality obligations. Is Gemini Personal Intelligence available in Australia?   As of April 2026, Gemini Personal Intelligence is rolling out primarily to US users on Gemini Pro and Ultra plans. Australian users may not have full access yet, though Google's rollouts typically expand internationally within weeks to months. Check your Gemini app settings to see whether the feature has appeared on your account. This is actually a useful window of time to review your data separation practices before it arrives rather than making a rushed decision when the notification appears. Links AI Playbook for Therapists: sales.brooklynstorme.com/aiplaybook Join my Free Skool Community: https://www.skool.com/private-practice-resource-hub/about Free Private Practice Quiz: brooklyn.myflodesk.com/pmquiz Brooklyn's Website: brooklynstorme.com  

The New ChatGPT Update That Will Save You Time in Private Practice

In This Episode ChatGPT quietly released a feature in early April 2026 called the File Library, and I think it is one of the most practically useful AI updates we have seen for therapists in private practice in a while. In this episode I walk you through exactly what it does, how to use it to stop the repetitive file-uploading that slows down your workflow, and the non-negotiable privacy rule you need to follow before you put anything into it. This is a short, practical episode because the feature itself is straightforward — and that is exactly what I love about it. Episode Timestamps [00:00]Introduction [02:43]What the ChatGPT File Library actually is [05:55]How to use it in your practice right now [10:03]What you need to know before you start saving files [12:45]Close and next steps FAQS What is the ChatGPT File Library and how does it work? The ChatGPT File Library is a storage feature that automatically saves every file you upload to ChatGPT into a dedicated library in your left sidebar. Instead of re-uploading your templates and documents every time you start a new conversation, you can access them directly from the library with one click. It is available on Plus, Pro, and Business plans on the web version of ChatGPT. Is it safe to upload client files to ChatGPT Library? No. Client files, clinical notes, or any documents containing identifiable health information should never be uploaded to ChatGPT Library. Files stored in the Library are held on OpenAI's servers. Your professional obligations around client confidentiality apply regardless of whether the recipient of the information is a person or an AI platform. Only upload blank templates and generic documents that contain no client-identifying information whatsoever. Does saving a file to ChatGPT Library mean OpenAI can use it to train their models?   OpenAI's training data practices depend on your account type and settings. Business plan subscribers have their data excluded from model training by default. Plus and Pro subscribers can review and adjust their data settings in account preferences under Data Controls. Check your privacy settings and OpenAI's current data use policy before uploading any professional documents, even blank templates. Links Mentioned in This Episode Private Practice Resource Hub: https://www.skool.com/private-practice-resource-hub/about AI Playbook for Therapists: sales.brooklynstorme.com/aiplaybook ChatGPT File Library overview (OpenAI Help Centre): help.openai.com Practice Momentum website: brooklynstorme.com Free Private Practice Quiz: brooklyn.myflodesk.com/pmquiz ChatGPT File LibraryChatGPT for therapistsAI for private practiceChatGPT templates therapistprivate practice AI toolstherapist admin AIChatGPT Plus features 2026save files ChatGPTChatGPT library featureAI tools counsellorspsychologist AI toolsprivate practice productivitytherapist business toolsclinical admin automationChatGPT session notesreferral letter template AIAI ethics therapistsclient confidentiality AIsolo practice workflowPractice Momentum podcast

I Set Up Claude to Do My Weekly Admin While I Sleep

In This Episode Claude Cowork released a feature in early 2026 that changes how solo practice owners handle recurring admin: Scheduled Tasks. You write a prompt once, set a time, and Claude runs it automatically without you needing to be there. In this episode I walk you through exactly what this feature is, how to use it well in your private practice, what kinds of tasks it works brilliantly for, and the one non-negotiable rule before you set anything up. Episode Timestamps [00:00]Introduction — what changed in Cowork and why it matters now [02:45]What Cowork Scheduled Tasks actually are and how they work [08:30]Five specific ways to use them in a solo private practice [19:00]How to set one up — the practical steps [22:30]What not to automate — the privacy and ethics line [26:00]Close and next steps FAQs What are Cowork Scheduled Tasks in Claude?   Cowork Scheduled Tasks is a feature in Claude's desktop app that lets you write a prompt once and set it to run automatically on a recurring schedule — daily, weekly, on weekdays, or manually on demand. Claude executes the task without you needing to be at your computer. You can set tasks up by typing /schedule in a Cowork chat, or from the Scheduled section in the sidebar of the Claude Desktop app. Can therapists use Cowork Scheduled Tasks for private practice admin?   Yes. Therapists in private practice can use Cowork Scheduled Tasks for recurring business and content work — things like preparing a weekly email newsletter draft, generating a Monday morning admin summary, creating weekly social media content ideas, or compiling a monthly metrics report. The key rule is to use scheduled tasks for business and content tasks only, never for anything involving identifiable client information. What plan do I need to access Cowork Scheduled Tasks?   Cowork Scheduled Tasks is available on all paid Claude plans — Pro, Max, Team, and Enterprise. It is not available on the free plan. You also need the Claude Desktop app installed on your computer, as Cowork is a desktop-only feature. The desktop app is available for both Mac and Windows. What kinds of tasks work best as Cowork scheduled tasks for a private practice?   The tasks that work best are recurring ones that follow the same pattern each week — writing a newsletter draft, generating content ideas, compiling a weekly admin summary, reviewing your content calendar, or producing a monthly metrics overview. Tasks with a consistent structure and a clear, specific prompt produce the most reliable results. Avoid anything involving client details and avoid tasks where the output would go straight to a client without your review. Links Mentioned   AI Playbook for Therapists: sales.brooklynstorme.com/aiplaybook Practice Momentum — 12-month 1:1 coaching programme: brooklynstorme.com Claude Cowork — download the desktop app: claude.ai Schedule recurring tasks in Cowork — Anthropic Help Center: support.claude.com Private Practice Resource Hub: skool.com/private-practice-resource-hub   Claude Cowork scheduled tasksAI automation for therapistsprivate practice admin automationClaude Cowork features 2026AI tools for counsellorsautomate private practice taskstherapist business toolspractice management automationClaude desktop appAI for psychologistssolo practice productivityprivate practice systemsAI content creation therapistsCowork scheduled tasks setuprecurring tasks AIpractice momentum podcastDr Brooklyn StormeAI ethics for therapistsweekly admin automationsocial worker private practice AI   Practice Momentum Private Practice Podcast  ·  Hosted by Dr Brooklyn Storme PhD  ·  Top 5% Globally  ·  500+ Episodes © Brooklyn Storme  ·  All Episodes

AI in Private Practice: What Every Therapist Needs to Know About ChatGPT and Claude (Plus: The Private Practice Resource Hub Is Here)

If you have been curious about AI but have no idea where to start, or you have been avoiding it altogether because it feels overwhelming or risky, this episode is for you. I am walking you through everything a counsellor, psychologist, or social worker in private practice needs to know about AI right now. What it actually is in plain English, what ChatGPT and Claude are and how they are different, the fears I hear from therapists every single week and which ones are worth taking seriously, the mistakes that are happening in real time that you want to avoid, and the genuine possibilities sitting right in front of you. And I am celebrating the launch of something I have been building for months: the Private Practice Resource Hub. A dedicated space where therapists can explore AI, access practical tools to help fill their diary and market their practice, learn the basics, and get training when they are ready. This is not a techy episode. It is a real conversation about a shift that is already happening, and how you can be part of it.   IN THIS EPISODE What AI actually is, explained without jargon or overwhelm. Why ChatGPT and Claude are the two tools I recommend for therapists in private practice and how they differ from each other. The fears therapists have about AI, including confidentiality, authenticity, and being replaced, and what to do with each of them. The mistakes that are already happening that could put your ethics and your reputation at risk. The time-saving possibilities that are available to you right now in your business. And a full introduction to the Private Practice Resource Hub, newly launched and built specifically for therapists.     THE ONE RULE YOU NEED TO REMEMBER Never put client information into an AI tool. Not names, not identifying details, not session content. Your ethical obligations do not pause because a tool is convenient. AI is for the business side of your practice, not the clinical side. Everything else is an opportunity.   WHAT IS THE PRIVATE PRACTICE RESOURCE HUB? The Private Practice Resource Hub is a dedicated space for therapists in private practice who want to explore AI, access ready-to-use tools, build their knowledge, and learn at their own pace. Inside you will find practical tools built to help you fill your diary and market your practice, AI basics content, and training you can access when you are ready. It is designed to meet you where you are, whether you are brand new to AI or already dabbling and want to go deeper. Join the Hub here: https://www.skool.com/private-practice-resource-hub   LINKS MENTIONED IN THIS EPISODE Private Practice Resource Hub: https://www.skool.com/private-practice-resource-hub Website: https://brooklynstorme.com Free Private Practice Marketing Quiz: https://brooklyn.myflodesk.com/moreclients Free Private Practice Quiz: https://brooklyn.myflodesk.com/pmquiz Website Wellness Check: https://sales.brooklynstorme.com/wwc-aud/ AI Playbook for Therapists: https://sales.brooklynstorme.com/aiplaybook/     CONNECT WITH ME Website: https://brooklynstorme.com Podcast: https://brooklynstorme.podbean.com/ Facebook Business Page: https://www.facebook.com/brooklynstormephd/ Facebook Profile: https://www.facebook.com/drbrooklynstorme/   ABOUT DR BROOKLYN STORME I am Dr Brooklyn Storme PhD, a business coach for counsellors, psychologists, and social workers in Australia who want to start, grow, and scale their private practice. I have over 30 years of experience in private practice and I am passionate about helping therapists build sustainable, profitable businesses without burning out. The Practice Momentum Private Practice Podcast is in the top 5% of podcasts globally with 500+ episodes.     AI in private practice, ChatGPT for therapists, Claude AI for counsellors, artificial intelligence therapy, private practice marketing Australia, counsellor business tools, psychologist private practice, social worker private practice, AI tools mental health professionals, Private Practice Resource Hub, AI ethics therapists, client confidentiality AI, practice momentum podcast, Dr Brooklyn Storme, fill your therapy diary, therapy business automation, AI content creation therapists, grow private practice Australia, ChatGPT prompts for therapists, private practice business coach

The Instagram Algorithm Changed in 2026 - And For Once, It's Actually Good News for Therapists

If you've been showing up on Instagram, posting consistently, and still wondering why your reach feels like you're whispering into a void — this episode is for you. Because the algorithm has changed significantly in 2026, and here's the thing: most of these changes actually work in favour of therapists in private practice. Not influencers. Not brands. Us.   I've been digging into what's actually shifted and what it means if you're a counsellor, psychologist, or social worker trying to grow your visibility and attract more ideal clients. And what I found genuinely surprised me.   [00:00] Introduction — why Instagram feels broken for so many therapists right now [02:30] The biggest shift: views are now the primary metric, not likes or comments. A "view" only counts when someone actually opens or watches your content — not just scrolls past it. This is good news because it means your real reach is finally being reflected accurately. [05:00] The Audition System explained. Every new post gets shown to a small group of non-followers first. If they engage, Instagram pushes it further. If they don't, even your own followers may not see it. This means your hook — the first line of your caption, the first second of your Reel — matters more than ever. [08:30] Watch time is now the number one ranking signal. Instagram tracks how long people watch, especially past the three-second mark for Reels. It also tracks rewatches. Educational content that people want to revisit — things about anxiety, burnout, boundaries, nervous system regulation — performs really well under this model. [12:00] DM shares are weighted three to five times more than likes. When someone sends your post to a friend, Instagram treats that as a very strong signal. Think about the content that makes someone go "I need to send this to my person." That's what drives reach now. [15:30] Authenticity is outperforming polish. Instagram's own head, Adam Mosseri, has said this publicly. AI has made perfect-looking content cheap and commonplace, so raw and real human content is cutting through. For therapists who've always felt they needed to look polished and put together — this algorithm shift is genuinely freeing. [19:00] Topic clarity rewards consistent accounts. The algorithm gets confused if you're posting travel content one day and therapy tips the next. Picking three to five clear content pillars and staying in that lane improves your distribution significantly. [22:30] Original content gets 40 to 60 percent more reach than reposts, and accounts posting more than ten reposts in 30 days are excluded from recommendations entirely. This one is important to know. [26:00] Longer Reels are now being rewarded in Explore. Instagram is surfacing three-minute-plus storytelling content — which means if you've got something worth unpacking properly, you now have permission to take the time you need to explain it well. [29:30] Saves signal deep interest. The algorithm reads a save as "I want to come back to this," which means resource-style content — self-assessments, explained concepts, reflection prompts — gets rewarded. This is a completely natural fit for what therapists have to offer. [33:00] The three things to prioritise right now — and why the algorithm is genuinely working in your favour if you lean into the right things. [38:00] How to think about this if Instagram feels overwhelming or like one more thing to manage [41:30] Where to go from here     If this episode helped you think differently about showing up online, I'd love for you to share it with a colleague who's been struggling with their social media presence. And if you want to take this further and get really clear on how to market your practice in a way that feels sustainable and actually works, my free marketing quiz is a great place to start: https://brooklyn.myflodesk.com/moreclients   You can also find out more about working with me at https://brooklynstorme.com   instagram algorithm 2026, instagram for therapists, social media for counsellors, private practice marketing, therapist instagram tips, instagram reach 2026, reels for psychologists, social media strategy private practice, instagram authenticity, growing your therapy practice online, instagram saves and shares, content pillars for therapists, mental health social media, instagram views metric, private practice visibility, therapist marketing australia, instagram audition system, short form video for therapists, online marketing for social workers, growing private practice instagram

My MOVE method for getting things done in private practice

Apply for Practice Momentum here https://sales.brooklynstorme.com/momentum/ Apply for Momentum Ascend here https://sales.brooklynstorme.com/momentum-ascend/ Free private practice community here https://www.facebook.com/share/g/1EThvsNC5T/   Constantly busy but nothing's really happening? This episode is for you. After trying lots of different approaches to getting things done, many of which didn't work or just left me feeling exhausted and wondering why it was so easy for others, I turned things around by creating my own approach. I'm breaking it down for you in this episode of the Practice Momentum private practice podcast. You'll hear not my only approach (you can use it too!) but also the process I used to create it. Hope it helps!  #counselor #counsellor #psychologist #socialwork #privatepractice #timemanagementfortherapists

Inside Facebook for AI Agents: Creepy, Brilliant and Unmissable

In this episode I explore a newly discovered social network where AI agents interact — revealing confabulation, identity swaps, and surprising debates — and discuss what that means for therapists and private practice: the risks, ethical questions, and practical time-saving possibilities. I also react to Zoom’s new AI avatars, share a reflective trip to Phillip Island, and invite listeners who are ready for private-practice coaching to apply.

National Standards | Regulatory Consultation Notes for Counsellors and Psychotherapists in Australia

VMHPAA Suggested Responses The Survey Discover what the Regulation Consultation survey is actually asking and how your answers will contribute to shaping the landscape for counselling and psychotherapy in Australia. I'll walk you through some of the red flags for vocationally qualified counsellors (holding a Diploma and Advanced Diploma) in terms of private practice, bridging and transition, registration and licensing, accreditation pathways for counsellors and psychotherapists, National Standards for Counsellors and Psychotherapists and more. 

The Correct Way to Attract Clients with Social Media

Posting on social media can build your diary when done the right way and so in this episode, you'll hear about what therapists commonly think and do when posting, understand why it doesn't work and discover what to do instead that does. This approach doesn't require ick, pitching, link sharing or cold DMing strangers, in fact, it does the opposite; it's a way to attract the right people to your practice without doing things you don't feel comfortable about. I hope you like it and find it useful.  How to get clients from social media for my private practice? Post less often and swap the time you're spending posting for interacting with others online Why doesn't posting on social media work for therapists? Facebook has an average view time of 1.7 seconds for posts on business pages and Instagram has an average view time of .7 seconds for a therapists static post. Basically, your posts rarely get seen. That's why swapping posting or doing less of it and instead focussing on interaction with your ideal client is more effective How long does it take to get clients by posting on social media? In our industry, the answer is in how long does it take people to feel like they KNOW you, that they RESONATE with you and that they can TRUST you? If you interact with people online in a way that allows them to feel like they're get a sense of who you are, that they align with you and that you know what you're doing, it'll take a lot less than if you continue to post random things. Some people get results faster than others. It takes time to trust someone enough to feel like you can open up and share intimate details about your mental health.  Why isn't posting on social media working for me? If you're interacting with people on social media as opposed to putting up posts about vague, general or even random things that don't appeal to your ideal clients, if you're not interacting with them and getting to know them and them you, you've got a problem. Also, you don't know that it's NOT working for you. There's a good chance you're focussing on the wrong metric. If you're assuming that posts equal bookings and you're not seeing bookings, that's your mistake right there. What's probably happening if you're using social media the right way, is that your ideal clients HAVE found you, they are watching you and listening, they are reading your posts and they are developing trust. It takes time. How long would it take you to feel like you could trust someone enough to open up to and be vulnerable with about your mental health? An absence of a booking, or a follow or thumb or heart or comment does NOT mean it's not working. Keep going. 

What I'd Focus On if I Needed Clients for My Private Practice

Discover three things every private practice needing more inquiries or bookings can do to give their business a visibility boost.  Learn why some of the things you've been trying to do to attract clients haven't been working (hint: they're likely outdated) and what to actually focus on and why. Remember, results with organic (unpaid) marketing take 90 days in business so manage your expectations so take the pressure off yourself to keep tweaking and changing things because every time you do, you reset the 90 days and this is likely why it feels like it's taking you so much longer than everyone else to get clients. Track your data - you have a Google  Analytics dashboard - use it. And, know that your website is one of the most important assets for your business BUT you also need to be generating leads aka driving traffic to it. In my experience as a private practice business coach for women counsellors, psychologists and social workers, one of the things they often don't realise is that a website is passive and that they are required to also be engaging in active marketing regularly.  As usual, I hope this episode is super helpful.  If you're ready for business coaching, you are most welcome to look at Practice Momentum™ and submit an application.  If you'd like me to audit your website and give you personalised recommendations on how to increase visibility, click here.

Market Your Private Practice Without Socials | Ep 5 | Lead Magnets

Shownotes to follow. If you need anything, head over to brooklynstorme.com 

Marketing Without Being on Socials | Ep 4 | Guest Contributing

https://brooklyn.myflodesk.com/pmquiz If you’ve been telling yourself you “need social media” to get clients, this episode is your permission slip to breathe. In Episode 4 of the “How to Get Clients Without Being on Social Media” mini-series, I share a real-life email I received from a well-known publication inviting me to contribute (paid), and I walk you through the exact decision filter I use before I say yes to visibility opportunities like magazines, guest columns, and media. This is for counsellors, psychologists and social workers in Australia who want marketing that actually fits your nervous system, your values, and your capacity — especially if you’re neurodivergent and you already know the strategies but struggle to implement them consistently. You’ll also get a practical action step: create your own “Opportunity Checklist” so you can quickly evaluate collaborations, guest posts, podcast invitations, directory listings, and publication features. Time stamps 00:02 Why “another strategy” isn’t the answer (implementation is) 00:43 Ep 4 setup: how to get clients without social media 01:07 Inbox zero ritual + finding a publication opportunity 02:24 The invitation: paid guest contributor / regular contributor 03:25 Why the earlier emails were missed (spam) + the “don’t delete spam” dilemma 04:13 Flashback: past visibility work (radio, newspapers, magazines) and what it cost 06:17 When visibility turns into resentment (pressure, deadlines, over-efforting) 08:06 The big mistake: I never tracked whether it brought clients 08:54 Imposter syndrome + “am I good enough for this?” 10:14 Values + mission check: does this opportunity fit who I serve? 11:31 Broadening the audience over time (the inverted triangle) 13:53 The real filters: spaciousness, energy, capacity, revenue 14:51 Business impact questions: backlinks, recommendations, visibility, proof 17:36 What metrics to track so you actually know if it’s working 17:57 Time investment red flags: meetings, travel, ongoing obligations 20:12 Neurodivergent reality: calendar commitments and group anxiety 21:08 Unpaid visibility + why you must ask distribution/demographics 22:24 “Why me?” — understanding your value in the offer 23:45 Reputation fit: do you want to be associated with this brand? 25:15 Mission/values alignment (and doing your due diligence) 26:20 What can you ethically help their audience with? 28:30 Your next step: book the call, ask the questions, decide from data 30:57 The line in the sand: when it’s a clear no 31:22 Marketing is a system (not random posts) + passiveish reality 32:50 Practice Momentum invitation (start/grow stage support) 33:28 The 3 stages: start, grow, scale + when you might want Ascend 35:57 Intake timing + application process overview 38:02 Capacity and boundaries as the reason places are limited 40:25 Closing + next episode energy Helpful Links Get the Practice Momentum™ Quiz (and a clearer next step for your practice): https://brooklyn.myflodesk.com/pmquiz Want more clients without being everywhere online? Start here: https://brooklyn.myflodesk.com/moreclients Website visibility not converting? Get a Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud Ready for high-touch support to start or grow your practice (usually in under 12 months)? Practice Momentum: https://sales.brooklynstorme.com/momentum   Mini FAQ How can I market my private practice without social media? Start with visibility channels that match your capacity (email, SEO, referrals, directories, guest features) and install a simple system you can repeat — then track what works. Are guest articles and magazine features worth it? They can be, but only if the audience fit is right, the time cost is clear, and you can measure outcomes (traffic, enquiries, bookings, conversions). What should I ask before I say yes to a visibility opportunity? Audience demographics, distribution/reach, backlinks, lead gen options, time commitment (including meetings), deadlines, whether it’s paid, and how success is measured. What metrics should I track? Website traffic from referral sources, new enquiries mentioning the publication, email list growth, quiz opt-ins, consult bookings, and conversions to paid offers.     marketing without social media for therapists, how to get clients without Instagram, private practice marketing Australia, counsellor marketing strategies, psychologist marketing strategies, social worker private practice marketing, therapist visibility strategies, guest blogging for therapists, PR for private practice, get clients without posting, marketing systems for therapists, neurodivergent business owner marketing, ADHD marketing strategies, autism friendly marketing, therapist imposter syndrome business, values based marketing for therapists, track marketing results private practice, website traffic to client enquiries, how to measure marketing ROI therapists