Digital & Dirt
Lamar Advertising
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Episodes
Dave Dreyer - Chief Marketing Officer, Bazooka Brands
Send us Fan MailOn this week’s episode of the Digital and Dirt podcast, Ian sits down with Dave Dreyer, Chief Marketing Officer of Bazooka Companies, to discuss how iconic candy brands are evolving beyond nostalgia, tapping into fandom, and finding new ways to stay culturally relevant.
Cody Kuecker - Lead Marketing Manager of Sponsorships and Experiential Marketing, AT&T
Send us Fan MailOn this week’s episode of the Digital and Dirt podcast, Ian sits down with Cody Kuecker, Lead Marketing Manager of Sponsorships and Experiential Marketing at AT&T, to discuss the evolution of sports sponsorships, the art of building authentic brand partnerships, and how technology and connectivity can enhance fan experiences.Podcast Breakdown00:00 - 05:40 Meet Cody: From College Baseball to Aggie Sports Marketing05:40 - 09:49 From TMA to Learfield: Learning Sponsorships Inside & Out09:49 - 14:49 Beyond Spots & Dots: What Makes a Great Partnership14:49 - 19:39 AT&T Stadium & the Cowboys: A Naming Rights Win19:39 - 25:24 Brand Love, Authenticity & Moving at the Speed of Culture25:24 - 33:54 The Blue Thread: OOH, SGA & Cooper Flagg33:54 - 41:51 Calculated Risk & the Second Screen Experience41:51 - 52:30 March Madness, Big Moments & Standing In for Jordan Spieth
Katie Steinharter - Director of Social Media and Content, Alterra
Send us Fan MailOn this week’s episode of the Digital and Dirt podcast, Ian sits down with Katie Steinharter, Director of Social Media and Content at Alterra Mountain Company, a ski hospitality company and creator of Ikon Pass, a multi-destination season pass that lets skiers visit many different resorts without buying separate lift tickets for each trip. Katie share her views on the power of authentic storytelling and explains how athletes and creators can bring a brand’s lifestyle to life.Podcast Breakdown00:00 - 08:02 Ketchup Fears, Tamagotchis & Growing Up in Australia08:03 - 15:10 Self-Made Study Abroad, Nannying in Maine & Teaching in Spain15:11 - 21:29 Solar Lights, Cambodia & a First Taste of Marketing21:30 - 28:05 The Denver Post, a Ski Sabbatical & the Chairlift Phone Call28:06 - 37:04 Selling the Lifestyle & Sharing the Mountain with the Pros37:05 - 50:10 Building the Athlete Program, Mikaela Shiffrin & the Creators Behind the Lens50:11 - 56:56 Zeb Powell, Marshawn Lynch & the Power of One-Take Authenticity56:57 - 59:28 Mountain Memories & Katie's Card-Splitting Skills
Ashleigh Griffith - Director of Marketing, Quality Brand Group
Send us Fan MailOn this week’s episode of the Digital and Dirt podcast, Ian sits down with Ashleigh Griffith, Director of Marketing for Dunkin, to discuss building iconic brands, bringing Dunkin into emerging markets, and creating experiences that turn customers into loyal fans.
Haley Brantingham - Director of Integrated Marketing, Sporting Kansas City
Send us Fan MailOn this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Brantingham, Director of Integrated Marketing for Sporting Kansas City, the city’s Major League Soccer franchise, to discuss marketing to the team’s passionate fan base.Podcast Breakdown00:00 - 12:58 Fun Facts, the Pepsi Jet Redemption & Frontier Airlines Campaigns12:59 - 17:35 The Leap to Sporting KC & Life as Director of Marketing17:36 - 22:32 Kansas City's Soccer Obsession & the World Cup Effect22:33 - 32:52 Inside the Cauldron: Culture, Traditions & Fan Diversity32:53 - 44:35 Chants, Content & the Stories That Make Fans Feel Like Family44:36 - 52:20 The Youth Soccer Pipeline & Building Community Roots52:21 - 55:46 Career Reflections & Bella the Sponsored Chihuahua
Rachel Roger - Vice President of National Sales, Lamar Advertising
Send us Fan MailOn this week’s episode of the Digital and Dirt podcast, Ian sits down with Rachel Roger, Vice President of National Sales at Lamar Advertising, to discuss the power of building lasting relationships and why the human side of the business remains more important than ever.Podcast Breakdown 00:00 - 03:57 Meet Rachel: Playlists & Growing Up One of Five03:57 - 10:07 The John Miller Interview That Almost Didn't Happen10:07 - 18:13 Decentralization: Lamar's Secret Weapon in National Sales18:13 - 21:57 Jazz Fest: Where Clients Become Family21:57 - 28:03 Mom, VP, & Everything In Between28:03 - 43:05 OOH in the Age of AI43:05 - 47:57 Lamar's Human-First Culture & What's Next
Ian Wishingrad, Co-Founder & CMO - Three Wishes Cereal
Send us Fan MailOn this week’s episode of the Digital and Dirt podcast, Ian sits down with Ian Wishingrad, Co-Founder and CMO of breakfast cereal brand, Three Wishes Cereal, to discuss the origins of his “better-for-you” cereal, the importance of creating attention, and what it takes to turn a startup brand into a household name.Podcast Breakdown 00:00 - 09:49 Introduction & His Journey to Three Wishes09:50 - 20:00 Disrupting the Cereal Aisle20:01 - 30:03 Family, Entrepreneurship & Growing the Brand30:04 - 35:00 Retail, E-Commerce & the Agency Perspective35:01 - 43:28 Creative Ideas, Influencers & Authentic Marketing43:29 - 53:52 The Future of Three Wishes
MediaPost Sports Marketing Insider Summit 2026
Send us Fan MailIn this special episode of the Digital and Dirt podcast, Ian takes the podcast on the road to MediaPost’s Sports Marketing Insider Summit in Park City, where he speaks with industry leaders from some of the biggest brands and organizations in sports marketing.
Kelly O’Rourke - Director of Marketing, FiiZ Drinks
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Kelly O’Rourke, Director of Marketing at FiiZ Drinks, to discuss the rise of “dirty soda,” the power of customization, and how social media helped turn a regional beverage company into a cultural phenomenon.Podcast Breakdown:00:00 - 11:27 Introduction, FiiZ & The Dirty Soda Boom11:28 - 16:49 FiiZ Is More Than Just Dirty Soda16:50 - 20:25 Kelly’s Unexpected Journey to FiiZ20:26 - 23:47 Why Customization Is Changing Beverage Culture23:48 - 41:08 FiiZ’s Explosive Growth Beyond Utah41:09 - 47:35 The Secret Weapon: FiiZ’s Frontline Experience47:36 - 55:38 How TikTok Changed Everything55:39 - 57:59 What’s Next: Loyalty, Growth & FiiZ’s Future
Erin Everhart - VP of Content (Events), MediaPost
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more. Podcast Breakdown00:00 - 05:55 Introduction, fun facts & New Orleans roots05:56 - 12:00 Journalism beginnings, career pivots & Home Depot journey12:01 - 17:52 Leadership lessons, saying yes & building opportunities17:53 - 23:50 Media saturation, creative marketing & consumer attention23:51 - 30:10 Influencer marketing, brand relevance & omnichannel strategy30:11 - 40:41 Layoffs, career transitions & finding the right opportunity40:42 - 52:52 Networking, authentic relationships & the MediaPost community52:53 - 01:11:06 Work-life balance, family priorities & personal reflections
Todd Johnson - Head of Industry, Dining at Viant
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry.Podcast Breakdown00:00 - 04:50 Introduction, career beginnings & action movie fandom04:51 - 13:55 Generalist vs. specialist & building a career path13:56 - 22:14 Inside Viant & the programmatic advertising ecosystem22:15 - 26:51 Storytelling, brand strategy & connecting with consumers26:52 - 30:33 Attention, creativity & campaign effectiveness30:34 - 36:11 Data-driven media buying & optimizing performance36:12 - 43:29 AI, adaptability & navigating industry change43:30 - 44:45 Future trends, consumer behavior & what's next for advertising
Maureen McCloskey Geraghty - Managing Director, OOH Investment at WPP Media
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Maureen McCloskey Geraghty to discuss the evolution of out-of-home advertising, the mindset required to build a lasting career in media, and how leadership, hustle, and adaptability continue to shape the future of the industry.
Nathan Pearce - Founder & CEO, Pearce Bespoke Franchising
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Nathan Pearce, Founder and CEO at Pearce Bespoke Franchising, to discuss the human element of styling, how style and individuality shape confidence, and why giving someone the right suit can change the trajectory of their life.
Haley Neid - Director of Brand Management, Nate’s Honey
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Neid, Director of Brand Management at Nate’s Honey, the top-selling branded honey in the U.S., to discuss how the company has successfully redefined how to market a “commodity” product.Podcast Breakdown00:00 - 05:57 Introduction, Cup stacking & Being a college athlete05:58 - 11:53 Career journey & The origin story of Nate’s Honey11:54 - 17:50 Modernizing the honey market & Making honey cool again17:51 - 25:26 Consumer behavior, Trends & Social listening25:27 - 32:49 Influencers, Storytelling & Packaging that sells32:50 - 48:13 Trust, transparency & What it takes to stand out & grow in CPG
Chuck Sanchez - CEO and Creative Director, Stun Agency
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Chuck Sanchez, CEO and Creative Director at creative marketing and branding agency, Stun Design. Chuck and Ian explore the evolution of creativity, strategy, and branding in today’s rapidly changing marketing landscape. Podcast Breakdown:00:00 - 06:00 Introduction, Fountain fiascos, & DIY chaos06:01 - 11:30 Chuck’s path from LSU to launching Stun Design11:31 - 18:00 Early agency days, Hustling clients & Creative roots18:01 - 28:30 Social media reshaping marketing, Hiring & Modern strategy28:31 - 41:30 Influencer culture & What’s missing in today’s branding41:31 - 57:52 AI in agencies, Creative tension & Why human thinking still matters
Mehmet Bal - Chief Product and Technology Officer, Infinite Studios
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Mehmet Bal, Chief Product and Technology Officer at Infinite Studios, a next-generation entertainment platform at the intersection of human creativity and AI. Mehmet discuss how he evolved from aspiring basketball player to tech leader and shares his perspectives on how AI is transforming creativity, storytelling, and the future of advertising.Podcast Breakdown00:00 - 03:35 Introduction, basketball roots & overcoming fear03:36 - 07:05 Journey to engineering, startups & Apple’s 5G work07:06 - 10:45 Adobe, generative AI & the start of the creative shift10:46 - 14:20 AI + creativity, tools for artists & founding Infinite Studios14:21 - 18:05 Infinite Studios, scaling content & AI in advertising18:06 - 30:10 Real vs AI media, small brand advantages & automation30:11 - 40:15 AI in film, storytelling & creative possibilities40:16 - 55:52 Evolution of art, workflows & future of creativity with AI
Jacey Berg - SVP of Strategy and Planning, Media Bridge Advertising
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian Dallimore sits down with Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service advertising agency. Jacey discusses the evolution of media, the balance between short-term performance and long-term brand building, and how agencies can navigate an increasingly complex and fragmented landscape.Podcast Breakdown00:00 - 05:14 Fun Facts & Unexpected Paths05:14 - 15:50 How Tech Rewired Advertising15:50 - 25:13 Short-Term Wins vs. Long-Term Brand25:13 - 38:22 Marketing in a Complex, Fragmented World38:22 - 52:20 Knowing Your Audience 52:20 - 57:59 Talent, Growth & Advice for the Next Gen
Scott DeVault - Branded Entertainment Marketing Manager, Porsche Cars North America
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Scott DeVault, Branded Entertainment Marketing Manager at Porsche Cars North America, to discuss the power of storytelling in brand marketing and how Porsche builds long-term relevance through culture, entertainment, and community.
Olivia Oshry - CMO, OAAA
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Olivia Oshry, CMO of the OAAA, to discuss her career, the evolution of media, and why the OAAA is redefining Out of Home as the “Human Medium.”Podcast Breakdown: 00:00 - 06:30 Meet Olivia Oshry06:31 - 09:30 Exploration, Internships & Career Discovery09:31 - 13:06 Entering Digital Media & AOL beginnings13:07 - 16:30 Mentorship, Growth & Early Lessons16:31 - 20:54 Building Experience & Navigating Opportunities20:55 - 24:30 OOH landscape & Creative Evolution24:31 - 29:00 Industry Shifts & Changing Media Landscape29:01 - 01:01:37 Career Reflections & Industry Perspective
Jo & Dov Zmood - Managing Director, Omnicom & Executive Creative Director, IPG
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with siblings Jo and Dov Zmood, media and creative leaders at global agency holding companies, to explore today’s relationship between creativity and media, the importance of influence, and how modern storytelling comes to life across today’s fragmented media landscape.Podcast Breakdown:00:00 - 03:25 Introduction, Sibling dynamics & Creative roots03:26 - 09:40 Adventure, Parenting & Growing up Australian 09:41 - 17:17 Finding advertising & Going global17:18 - 23:06 Navigating a fragmented landscape23:07 - 29:16 AI, Data & Cultural relevance 29:17 - 37:55 Alignment, Emotion & Impact 37:56 - 52:44 Cultural moments & The future of storytelling
Brad Bass - Author & Head Baseball Coach, Catholic High School
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Brad Bass, author and head baseball coach at Catholic High School, to discuss modern leadership, building resilient people, and the surprising parallels between coaching and business leadership.Podcast Breakdown00:00 – 06:00 From Player to Coach06:01 – 14:58 Adversity, Transition & Building a Winning Culture14:59 – 24:06 Climbing Mount Conviction & Coaching with Purpose24:07 – 35:04 Brotherhood, Generations & Defining “All In”35:05 – 44:37 Reinvention, Accountability & Knowing Your Why44:38 – 57:03 The Conviction Playbook in Action57:04 – 01:08:03 WIN & People-First Leadership
Brittany Sadlouskos - COO, DAA Media + Marketing
Send us Fan MailIn this episode of the Digital and Dirt podcast, Ian sits down with Brittany Sadlouskos, Chief Operating Officer at DAA Media + Marketing, to discuss how honesty, partnership, and cultural relevance fuel long-term agency and brand success.Podcast Breakdown00:00 – 06:06 From Kitchen Dreams to the Agency World06:07 – 11:48 Growing Up With DAA11:49 – 17:58 Trust Is the Strategy17:59 – 24:04 Adapting Without Losing Yourself24:05 – 35:49 Scaling the Agency–Client Relationship35:50 – 49:00 QSRs, Culture, and Experiential Impact49:01 – 56:51 OOH, the Funnel, and Women Leading Forward
Season 9 Recap
Send us Fan Mail In the Season 9 finale of Digital & Dirt, producer Faith Nettles flips the script and interviews host Ian Dallimore to reflect on the themes that defined the season and the growth of the podcast. They discuss how conversations with agency, brand, and founder guests consistently pointed to attention, culture, authenticity, and real-world impact over platforms, highlighting OOH as a true behavior driver in an increasingly digitally fatigued world. The episode serves as a bridge to Season 10, setting up a deeper focus on how consumers actually discover, feel, and decide, and how Digital & Dirt continues to evolve as it approaches a milestone 10th season.
Lauren Ridgley - CEO, Left-Hand Agency
Send us Fan MailIn Episode 14 of this season’s Digital and Dirt podcast, Ian sits down with Lauren Ridgley, CEO of Left-Hand Agency, a media buying and planning advertising agency, to explore the evolution of advertising, the renewed importance of Out of Home, and how brands can stay culturally relevant in an increasingly digital and AI-driven world.Podcast Breakdown00:00 - 05:57 Introduction & Media journey05:58 - 11:51 Building Left-Hand:11:52 - 17:55 Brand awareness & Cultural relevance17:56 - 29:14 Influencers & The rise of AI29:15 - 39:48 AI in action39:49 - 47:28 When OOH meets retail media47:29 - End Differentiation & Looking Ahead
Melissa Gordon-Ring - Global President of Health, IPG Mediabrands
Send us Fan MailIn Episode 12 of the Digital and Dirt podcast, Ian sits down with Melissa Gordon-Ring, Global President of Health at IPG Mediabrands, to discuss the importance of trust and human connection within the evolving health landscape. Melissa shares her perspective on leadership and the future of health communications, offering insights from her professional and personal experiences.Podcast Breakdown00:00–05:51 Introduction, Personal Insights & Role of Family05:52–11:00 Career Journey & Passion for Healthcare11:01–18:59 Navigating Consumers & Understanding IPG Mediabrands19:00–23:24 Adapting to Change & Building Trust23:25–29:06 Simplifying Healthcare Communication & Innovation29:07–32:08 Embracing Change in Media & Health Tech32:09–End The Future of Health Tech & Empowering Teams
Paul Gartland - EVP and Northeast Regional Manager, Lamar Advertising
Send us Fan MailIn Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style. Podcast Breakdown00:00 - 05:06 Introduction & Career Beginnings05:00 - 11:08 Growth & Leadership at Lamar11:08 - 20:26 Overcoming Challenges20:26 - 29:13 Evolving with Technology29:13 - 38:40 Culture & Integrity in Growth38:40 - 50:30 Relationships & Communication50:30 - 58:02 Reflections on the Future
Buster Scher - Founder, The Buster Agency
Send us Fan MailIn Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy.Podcast Breakdown00:00 – 01:31 Introduction: Hoops Nation, Collectibles & Background01:32 – 04:31 SpongeBob art & Investment Strategy04:32 – 08:40 Passion and Purpose in collecting08:41 – 13:27 Building Hoops Nation & NBA recognition13:28 – 18:47 Creator economy & Staying true to your niches18:48 – 23:31 Patience, Consistency & Long-Term Vision23:32 – 30:40 The Buster Agency & Brand Amplification30:41 – 53:01 Social Trends, AI, & Personal brand legacy
Stacy Bernstein - Co-Founder, All Better Co.
Send us Fan MailIn Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets. Podcast Breakdown00:00 – 06:40 Introduction: Soccer roots, Teamwork & Lessons in leadership06: 41 – 14:31 College legacy & Early career in sports marketing14:32 – 20:27 Entrepreneurial shift & Founding Crafting Community20:28 – 26:21 Inspiration behind All Better Co. & Reimagining first aid26:22 – 33:43 Skin-first innovation, Sustainability & Family-driven design33:44 – 41:17 Health-conscious consumers & Authentic brand storytelling41:18 – 47:48 Retail growth, Community marketing & Building trust47:49 – 58:04 Female founders, Funding challenges & Stay true to mission
Jaselyn Berthelot - President, Rising Sons Fishing
Send us Fan MailIn Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Jaselyn Berthelot, a professional deepwater angler and President of Rising Sons Fishing, a sportfishing tournament team. Jaselyn discusses how she’s leveraged social media to grow her personal brand while competing in a male-dominated sport. Podcast Breakdown00:00 – 05:32 Introduction: Passion for fishing & Dream of going Pro05:33 – 08:19 Building her personal brand & Growing platform with 100K+08:20 – 10:44 The ESPYs & How sport fishing is gaining popularity10:45 – 22:03 Rising Sons Fishing & Her Career Journey22:04 – 28:38 Breaking barriers in male-dominated sport & Catch-and-release28:39 – 35:53 Influence of LSU athletes & Community through Socials44:31 – End Inspiring the next generation, Confidence & Passion to Purpose
Katey Hassan - Co-Founder & CEO, Nocturnal Skincare
Send us Fan MailIn Episode 8 of this season’s Digital and Dirt Podcast, Ian welcomes Katey Hassan, Co-Founder & CEO of Nocturnal Skincare to discuss how beauty, skincare, and branding intersect with culture, science, and storytelling. During the interview, Katey shares insights from her career, the story behind the launch of her brand, and explains how authenticity and innovation has helped shape her company’s approach to developing skincare products. Podcast Breakdown00:00 – 04:46 Travel inspiration & Fascination with human behavior04:47 – 09:17 Education & The psychology of self-expression09:18 – 14:47 Early career at L’Oréal & Emotional storytelling in beauty14:48 – 20:21 Leading at Tarte & Blending science with creativity20:22 – 26:23 Launching Nocturnal Skincare & The Japandi heritage story26:24 – 33:43 Authentic growth & Building trust without influencers33:44 – 41:17 Circadian rhythm & Skin longevity41:18 – End Sustainability, sourcing, & Brand authenticity
Marissa Nance - Founder and CEO, Native Tongue Communications
Send us Fan MailIn Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Marissa Nance, Founder and CEO of Native Tongue Communications, a multicultural marketing agency helping brands connect with diverse audiences, for a conversation on how to build authentic connections in today’s marketing world. Podcast Breakdown00:00 – 04:49 Introduction, Handbags, Love & Basketball house, & NBA ties04:50 – 09:48 Athletics, Teamwork & Values that shaped her career09:49 – 15:28 AI, Culture, & The importance of authenticity in marketing15:29 – 23:44 Early career at BBDO, Survivor, Top Chef & Castaway23:45 – 30:00 Storytelling, microcultural marketing, & Audience connection30:01 – 33:50 Leaving Omnicom & Launching Native Tongue33:51 – 41:15 Challenges as a founder & Building cultural competency41:16 – End Proudest career moments, & Advice for future leaders
Liz Caselli-Mechael - VP of Communications and Marketing, World Central Kitchen
Send us Fan MailIn Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Liz Caselli-Mechael, VP of Communications and Marketing at World Central Kitchen (WCK), a non-profit providing food relief to communities in crisis. Together, they discuss how food, storytelling, and partnerships can build trust, provide comfort, and connect communities around the world.Podcast Breakdown00:00 – 09:18 Intro, Liz’s cooking confessions & career in food storytelling09:19 – 18:18 Building trust in food & digital storytelling18:19 – 23:27 People over logos: farmers, community & sourcing23:28 – 27:14 Comfort foods, culture & World Central Kitchen’s origins27:15 – 35:51 Disaster response: 400M+ meals & WCK’s rapid mobilization35:52 – End Partnerships, authentic stories, recovery & Liz’s inspiration
Lindsey Scheftic - Founder & CMO, The CMO Sidekick
Send us Fan MailIn Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Lindsey Scheftic, Founder and CEO of The CMO Sidekick, to explain what inspired her to start her consulting business that helps mid-sized companies without CMOs access strategic marketing support.
Priti Ohri - CEO & Co-Founder, Advertible Inc
Send us Fan MailIn Episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Priti Ohri, Co-Founder and CEO of Advertible Inc, to discuss how her early recognition of the value of data influenced her efforts to transform adtech.Podcast Breakdown00:00-03:40 Fun Facts & Introduction03:40-08:30 Dance, Wrestling & Coachella Stories08:30-12:40 High School, UCLA & Early Career12:40-18:00 MTV & Ad Sales Journey18:00-30:40 Retail, Luxury & Shift to Data30:40-39:30 Programmatic Evolution & DataXu39:30-57:11 Founding Advertible & Future of Native
Emily Chatelain - CEO & Founder of the School Food and Wellness Group
Send us Fan MailIn Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Emily Chatelain, CEO & Founder of the School Food and Wellness Group and the 3 O’Clock Project, to discuss the importance of high-quality nutrition for kids at school.Podcast Breakdown00:00 - 9:04 Introduction & Emily’s personal journey9:05 - 18:18 The complexity of school lunches, A kid's most important meal: Lunch18:19 - 26:50 Food education, $14 Billion Industry & The business side of a cafeteria26:51 - 30:01 Chiefs in schools, Impacts of school lunches30:02 - 39:58 Largest challenges in the school food system & Small Changes39:59 - 54:29 A parent's role, Advertising with school cafeterias & TikTok reels54:30 - End A message to the Ad Industry & Closing remarks
Doug Jensen - Head of Business Development, Ekimetrics
Send us Fan MailIn Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry.Podcast Breakdown00:00 - 12:45 Introduction, Corn fields & Spelling Bees, & Asking Why?12:46 - 19:44 Marketing mixed modeling (MMM) & Evolution of Analytics19:45 - 29:20 The storytelling of data & The beauty industry29:21 - 39:19 Media consumption, TikTok Shop & Doug’s time at Estée Lauder39:20 - 52:55 Tiktok, Influencing & Ekimetrics52:56 - End Glamping on a Safari & closing remarks
Lucy Markowitz - SVP, US Marketplace at Vistar Media
Send us Fan MailTo kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together.Podcast Breakdown00:00 - 02:39 Introduction, meet Lucy Markowitz02:40 - 12:25 Early Career & Introduction to Vistar Media12:26 - 21:48 Early days at Vistar & How they Sold Through the Solution21:49 - 32:27 Vistar’s culture & Creating connections32:28 - 43:01 Leadership & The idea of “failing fast”43:01 - 49:47 Becoming well-respected in the OOH Industry49:48 - End How to tell a story & Asking the important questions
Donna Tuttle - VP of Marketing, Whataburger
Send us Fan MailIn Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Donna Tuttle, Vice President of Marketing at Whataburger, a fast food chain with over 1,000 locations across 15 states. Podcast Breakdown00:00 – 03:10 Fun Facts & Early Creativity03:11 – 07:15 Childhood Advertising Obsession07:16 – 12:15 Journalism Career & Lessons Learned12:16 – 17:30 Transition to Agency Life & Brand Work17:31 – 22:30 Building Whataburger’s Digital Newsroom22:31 – 27:30 Culture, Employee Loyalty & “What-a-Life”27:31 – 33:00 Merch Mania, Menu Hacks & Celebrity Fans33:01 – 44:50 Leadership, Strategy & Inspiring a Team44:51 – End Community Expansion & Final Reflections
Faryn Brown - VP of Addressable, KINESSO
Send us Fan MailIn Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans, and explains how programmatic delivers more meaningful and measurable results.Podcast Breakdown00:00 - 05:13 Introductions, Travel Stories & Bold Firsts05:14 - 12:00 Cultural Curiosity & Purposeful Exploration12:01 - 18:00 Career Foundations & Entering Advertising18:01 - 26:00 Diving into Programmatic & Pharma Strategy26:01 - 36:00 Strategy, Measurement & The Power of Personalization36:01 - End The Future of Media & Advice for Staying Ahead
MediaPost CPG Insider Summit 2025
Send us Fan MailIn Episode 14 of this season’s Digital and Dirt podcast, Ian hits the road for the MediaPost CPG Brand Insider Summit in Nashville where he gathered a powerhouse panel of brand marketers for a rapid-fire conversation on the most pressing topics in today’s consumer advertising landscape.Podcast Breakdown 00:00 - 06:15 Jolie Laurence – Utz Brands06:16 - 21:23 Anthony Potgieter – Stanley 191321:24 - 25:32 Nolan Johnson – GroceryTV25:33 - 33:16 Beth Dressman – Vistar Media33:17 - End Ian Wishingrad – Three Wishes Cereal
Norm Chait - VP of U.S. Marketplace, Perion
Send us Fan MailIn Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the industry.Breakdown 0:00 – 1:54 Introduction, proposal story, and early passions1:55 – 5:05 Getting Started in Advertising5:06 – 8:06 Alcohol Brands & Real-World Learning8:07 – 16:05 Choosing OOH Over TV16:06 – 22:27 Most Memorable Campaigns22:28 – 34:32 Entering Programmatic OOH34:33 – 53:24 What’s Next: Perion, Retail Media, and More
Aman Advani - Co-Founder & CEO, Ministry of Supply
Send us Fan MailIn Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Aman Advani, Co-Founder and CEO of business wear fashion brand, Ministry of Supply, to discuss how the brand merged technology, sustainability, and customer insights to reinvent modern professional apparel with a focus on comfort and performance.
Seth Larsen - CRO, Cheba Hut
Send us Fan MailIn Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut’s brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclusive atmosphere along with great food. Podcast Breakdown00:00 - 03:10 Introduction & Ian’s first Cheba Hut experience03:11 - 06:00 Fun facts & personal background06:01 - 12:52 Seth’s Journey to Cheba Hut12:53 - 19:00 Company Values & Inclusive culture19:01 - 26:36 Franchise strategy & Local Environment26:37 - 34:53 Community events & In-store bars34:54 - 44:09 Marketing, Social & Customer engagement44:10 - End Merch, The menu & Closing thoughts
Frank Sanchez - CEO & Co-Founder, Elk
Send us Fan MailIan welcomes Frank Sanchez, co-founder and CEO of Elk Marketing, for a deep dive into how brands must evolve to thrive. They cover everything from the future of SEO and paid media, to the risks of selling on Amazon, to how cultural shifts like Coachella financing are changing consumer behavior. A must-listen for anyone who wants to understand marketing’s new rules — and how to stay ahead of them.
MediaPost Insider Summit | Retail & QSR
Send us Fan MailIn this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit.Gusts You’ll Hear From:Annie Pemberton, Wayfair Zack Gordon, Vistar MediaAman Avandi, Ministry of SupplyJulien Sautot, Vistar MediaSeth Larsen, Cheba Hut Donna Tuttle, WhataburgerJeff Perera, Jeff’s Bagel Run Justin Whitehead, CiCi’s Pizza
Billy Long - EVP of the Out of Home practice, Publicis
Send us Fan MailIn Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.Podcast Breakdown:00:00 - 07:00 Introduction: Louisville Roots & Entering OOH07:01 - 14:00 Sales Beginnings & Relationship-Based Growth14:01 - 21:00 MARTA, Management & Team Longevity21:01 - 28:00 Publicis Move & Building an Agency Team28:01 - 35:00 Culture, Company Support & People-First Mindset35:01 - 42:00 Agency Sales, Internal Education & Budget Battles42:01 - 49:00 Programmatic Rise & Retail Success Stories49:01 - End Legacy, Advice & Embracing the OOH Community
Daniel Head - CEO, Jacquard
Send us Fan MailIn Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive.Podcast Breakdown00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth19:35 - 29:51 Health Tech Evolution & Wearable Devices29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights38:22 - 46:09 Out-of-Home Advertising & Digital Strategy46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations
Nick Ortega - Head of DOOH, StackAdapt
Send us Fan MailIn Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.
Meghan Reynolds - Senior Director of Media and Growth, Oura
Send us Fan MailIn Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness.Podcast Breakdown00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth19:35 - 29:51 Health Tech Evolution & Wearable Devices29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights38:22 - 46:09 Out-of-Home Advertising & Digital Strategy46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations
Jennifer Peters - Senior Manager of eCommerce, OLLY
Send us Fan MailIn Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce.Podcast Breakdown00:00 - 08:10 Introduction & Career Beginnings in Retail08:11 - 14:34 Transition to E-Commerce & Digital Strategy14:35 - 21:20 Startup Experience & Learning to Code21:21 - 33:27 E-Commerce Growth, Branding & Marketing Innovations33:28 - 49:42 AI, Consumer Behavior & Navigating Amazon