The Life & Business On Purpose Podcast with Sandy Patterson
Sandy Patterson
Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms.You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and...
Episodes
The Good Girl Tax Series #7: Your Business Only Works When You Feel Good
What if the biggest thing standing between you and predictable revenue isn’t your offer, your content, your pricing, or your sales strategy?What if it’s the fact that your business only works when you feel good?In this episode of The Good Girl Tax Series, I’m pulling together the patterns we’ve been talking about throughout this series- from discounting and over-delivering to changing your strategy, pulling back from selling, or burning down an offer the second things get quiet.Because these aren’t five different business problems.They’re symptoms of the same problem: your emotional state has become part of your business operating system.When people are buying, responding, engaging, and validating what you’re doing, it’s easy to sell, stay visible, hold your pricing, trust your decisions, and keep moving.But what happens when the response disappears? Do you disappear?If your strategy changes every time your emotional state changes, it becomes nearly impossible to collect enough data to know what actually works- and even harder to build consistent, predictable, repeatable revenue.In this episode, we’re talking about:Why favorable conditions are not the same thing as a sustainable business modelHow Good Girl conditioning quietly influences your sales, pricing, visibility, leadership, and decision-makingWhy constantly changing your strategy prevents you from figuring out what actually worksThe difference between experiencing emotions in your business and letting those emotions make your business decisionsWhy you may be interrupting your own momentum- and then blaming the strategyHow to execute a strategy long enough to gather real data before deciding whether something needs to changeWhat it looks like to run your business with self-trust even when you aren’t getting immediate validationThe question to ask yourself when you’re tempted to pull back, discount, pivot, or disappearThe bottom line: If your business only works when you’re in the right emotional state, you don’t have predictable revenue. You have favorable conditions. And favorable conditions aren’t a business model.This is the work we’ll be taking even deeper inside the Good Girl Unleashed Virtual Retreat in November 2026- moving beyond simply recognizing these patterns and deciding who gets to run your business instead. Grab your retreat pass 👉🏽 HERE. Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
The Good Girl Tax Series #6: One Slow Month Doesn’t Mean Your Business Is Broken
One slow week isn't a strategy problem.But if every dip in revenue sends you into panic mode- changing your offer, rewriting your messaging, lowering your price, adding bonuses, or planning an entirely new launch- you're making it harder to figure out what creates sales in your business.In this episode of The Good Girl Tax Series, we’re talking about what happens when high-achieving women treat revenue like a grade. A great month means you’re doing everything right. A slow month? Suddenly something is wrong with your strategy, your offer… or you.And that need to “fix it” can look a whole lot like productive business strategy when it’s actually anxiety with a to-do list.I’m breaking down the difference between evaluating your business and interfering with your business, why constantly changing variables makes repeatable revenue almost impossible, and how to use your actual sales data to make cleaner, more strategic decisions.We’ll talk about:Why revenue dips can trigger Good Girl conditioning and the need for external validationHow constantly changing your messaging, offers, pricing, or sales strategy destroys useful dataThe difference between a real business signal and your emotional reaction to itWhy you need repetition before you can accurately decide whether something is workingWhat to look at before deciding your offer or strategy needs to changeHow to compare the inputs behind your high-revenue and low-revenue monthsWhy changing one variable at a time gives you better informationHow to build a business where you understand what creates revenue—and can intentionally repeat itResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
The Good Girl Tax Series #5: Overthinking in Your Business Decisions Is Costing You Revenue
How long does it take you to make a decision in your business- and how many people need to weigh in before you finally trust yourself enough to move?In this episode of The Good Girl Tax Series, we’re talking about one of the sneakier ways good girl conditioning can cost you money: confusing slow decision-making with thoughtful decision-making.The problem isn’t that you need more information. You’re looking for enough outside validation to feel safe moving forward.And when you’re building a business designed for predictable, repeatable revenue, that matters.Because repeatable revenue isn’t created by magically making the “right” decision every time. It’s created by shortening the distance between decision ➡️ action ➡️ feedback ➡️ response.In this episode, we cover:The difference between discernment and searching for certaintyWhy constantly asking for opinions can dilute your original instinctsHow “research mode” can actually be a form of avoidanceWhy constantly changing your pricing, messaging, offers, or strategy makes it harder to know what’s actually workingThe connection between faster feedback loops and repeatable revenueWhy self-trust isn’t knowing your decision will work- it’s trusting yourself to respond if it doesn’tThree questions to ask when you catch yourself saying, “I just need to think about it a little longer”Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
The Good Girl Tax Series #4: Why Over-Delivering Is Costing Your Coaching Business
Over-delivering can look "kind" and "generous." But what happens when every new client and every increase in revenue also requires more of you?In this episode of The Good Girl Tax Series, we explore the hidden business cost of over-delivering- and why it isn't only a boundaries or burnout problem. It's also a revenue repeatability problem.In this episode, you'll learn:How Good Girl conditioning shows up as over-delivering in your coaching businessThe difference between generosity and over-delivering for validationWhy over-delivery can make consistent and predictable revenue harder to sustainHow adding more calls, access, resources, and customization can quietly change your business modelWhy more support doesn't automatically create better client resultsHow your current delivery model could be creating a ceiling on your growthWhy scalable revenue requires some parts of your offer and delivery to remain steadyThe difference between asking, “Did I give enough?” and “Did I create the conditions required for the best result?”How to identify whether your business can actually hold the revenue you're working so hard to createThe goal isn't to stop caring deeply about your clients or to never over-deliver.It's to stop using how much you give as evidence of how valuable you are.Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
The Good Girl Tax Series #3: Why “Nice” Messaging Isn’t Making You Sales
Why does your messaging suddenly get so much nicer when there’s money attached to it?You’re direct, specific, and convicted when you’re talking to a paying client. You can see the problem. You know what needs to change. You’re willing to say the thing.Then you sit down to create content to sell the exact same offer and suddenly you’re softening your opinions, adding disclaimers, over-explaining, and turning your strongest ideas into “three things to consider.”That’s the Good Girl Tax showing up in your messaging.In Episode 3 of The Good Girl Tax Series, let's break down how good girl conditioning- being nice, agreeable, helpful, and careful not to offend- can lowkey filter your marketing and make it harder for the right buyers to understand why they need you.In this episode you'll learn:Why good girl conditioning can make your messaging safer, softer, and less specificThe difference between being provocative for attention and having a clear point of viewWhy premium buyers are looking for discernment and leadership—not more informationHow watered-down messaging can create an engaged audience that still doesn’t buyWhy tension is an important part of content that drives decisionsHow over-teaching can make you useful without making the real problem visibleWhy naming the consequence of a problem is part of strong leadershipHow constantly changing your messaging can make repeatable revenue harder to createThe question to ask before posting: “What would I say here if this person had already paid me?”This episode is an invitation to stop measuring your messaging by how universally agreeable it is and start asking a different question:Will the right person recognize herself in this?Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
The Good Girl Tax Series #2: Your Audience Shouldn’t Decide How Consistently You Sell
What happens to your sales behavior when nobody responds?When people are replying to your stories, clicking your links, asking about your offer, and buying, it’s easy to feel confident selling.But when things get quiet? That’s where the Good Girl Tax can start getting expensive.In this episode of The Good Girl Tax Series, we're breaking down what happens when your willingness to sell becomes dependent on external validation- and why that can quietly sabotage your ability to create consistent, predictable revenue.Because sometimes what looks like a sales strategy problem isn’t actually a strategy problem.It's time to stop requiring your audience to reassure you that selling is safe before you’re willing to keep showing up. Inside this episode, you’ll learn:Why your audience’s engagement should not determine how consistently you sellThe difference between engagement and actual buying behaviorHow Good Girl conditioning can turn selling into approval-seekingWhy giving more free value can sometimes become a hiding place when selling feels uncomfortableHow outsourcing conviction in your offer makes revenue less predictableWhy your sales behavior matters just as much as your sales strategyHow to distinguish a genuine messaging, offer, or conversion problem from an emotional reaction to silenceWhat to watch for after you make an offer and don’t get the response you wantedIf you want more predictable revenue, your business needs more than a strategy that works when everyone is excited.You need to be able to hold your conviction, look at the actual data, adjust intentionally, and continue leading your buyers toward a decision- even when the market isn’t giving you constant reassurance.Because your business cannot become more predictable than the person operating it.Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
The Good Girl Tax Series #1: Why Every Month in Your Business Feels Like Starting Over
You know you can make money in your business. You’ve signed clients. You’ve had successful launches. Maybe you’ve even had a $5K or $10K month.But do you know exactly what created that revenue well enough to do it again?Welcome to The Good Girl Tax Series, where we’re exposing the seemingly harmless “Good Girl” behaviors that are quietly costing women money in their businesses.In this first episode, we’re talking about one of the biggest barriers to predictable, repeatable revenue: constantly interrupting your own strategy.In this episode, we’re digging into:The difference between making money and creating repeatable revenueWhy inconsistent inputs often create inconsistent revenueHow perfectionism, people-pleasing, fear of rejection, and the need for validation affect your salesThe difference between responding to actual data and reacting to discomfortWhy constantly changing your pricing, messaging, offers, or sales strategy makes it harder to know what worksHow the search for the “right” strategy keeps you from creating your own business evidenceWhy your behavior as the CEO is an important part of your revenue systemHow to look back at your best revenue months and identify the conditions that actually created those resultsRepeatable revenue isn’t about finding the one perfect funnel, offer, launch plan, or sales strategy.It’s about understanding your own business well enough to say:When I do this, this is what happens.Making money once gives you evidence that it’s possible.Understanding how you created that money- and knowing what to repeat- is what allows you to build a business capable of doing it again and again.If you’re tired of every month feeling like you’re starting over, this episode will help you identify where you may be interrupting the very strategy that could create the consistency you’re looking for.Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 148 Find Your Fire: Building a Business Around What You Actually Want | Interview with Mara Riopel
What if the business you’re trying so hard to build isn’t actually the business you want?In this episode, I’m joined by online business strategist Mara Riopel for a raw conversation about ambition, motherhood, entrepreneurship, and what happens when you stop following all the “shoulds” and start asking yourself what you actually want.In this episode, Mara shares the anchors she believes entrepreneurs need to stop constantly pivoting. Because sometimes the problem isn’t that your strategy isn’t working. It’s that you haven’t stayed with anything long enough to find out.We dive into the deeper layer underneath strategy hopping: self-leadership. Mara and I also talk about what it means to be an ambitious mom- the experience of deeply loving your kids AND still deeply wanting something for yourself. Your ambition doesn’t have to disappear because you became a mom. Building something you love can actually be part of what makes you feel more like yourself.In this episode, we cover:How to separate what you actually want from what you think you should wantWhy constantly changing your business strategy may be keeping you stuckHow to choose a signature offer, ideal client, and strategy you can stay committed toWhy entrepreneurship requires self-leadership, not just more business strategyWhat to do when your business isn’t growing as quickly as you thought it wouldWhy your messaging, niche, offers, and identity are allowed to evolve as you doThe reality of building a sustainable business versus chasing overnight successWhy showing up when nobody is watching is part of becoming the entrepreneur you want to beHow ambitious moms can honor both motherhood and the desire to build something meaningfulWhy the hard parts of entrepreneurship don’t necessarily mean you’re on the wrong pathThis conversation is for the woman who knows she wants more but is tired of looking outside herself for the “right” way to create it.Connect with MaraGrab Mara’s Exit Strategy Masterclass The Ambitious AcademyMara on IG The Ambitious AF PodcastResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 147 How to Build Confidence When You’ve Spent Years Putting Everyone Else First
If you’ve ever had the thought, “I don’t want to keep doing this anymore”- but weren’t quite sure what doing things differently would actually look like- this conversation is for you.In this episode, I’m joined by one of my incredible clients, confidence and mindset coach, Allison Meyer, for a conversation about people pleasing, perfectionism, self-trust, and what happens when you reach a point in your life where you realize you’re ready to stop living according to everyone else’s expectations.Because for so many high-achieving women, life can look really good on the outside.You’re successful. You’re capable. You take care of your family. You show up for your work or business. You’re the person everyone can count on.But somewhere along the way, you may realize you’ve become so good at anticipating what everyone else needs that you’re not even sure what you want anymore.In this episode, we talk about:Why people pleasing can make it difficult to even know what you wantHow perfectionism can keep you from doing things you’re completely capable of doingWhy the qualities you’ve been praised for might also be the ones exhausting youThe connection between confidence and keeping small promises to yourselfHow to stop taking responsibility for other people’s emotionsWhy changing a behavior isn’t always enough when the pattern is deeply ingrainedHow self-trust helps you move forward even when you’ve never done something beforeWhat it looks like to reconnect with the version of you that existed before everyone else’s expectations got so loudHow small identity shifts can create massive changes in your relationships, career, business, and everyday lifeIf you’re in a season where you’re questioning old patterns, craving more confidence, or realizing you’re ready to stop living your life according to what everyone else needs from you, you’re going to LOVE this episode. Connect with AllisonListen to the Courageously Confident PodcastAllison’s website Check out the Spark CircleJoin Allison’s private Facebook GroupResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 146 The Identity Shift Every Coach Needs to Grow a Successful Business | Interview with Teddi
Most coaches think they need a better strategy.More content.A better niche.A stronger elevator pitch.Another marketing tactic.But what if the biggest thing holding your business back isn't your strategy at all?In this behind-the-scenes conversation, I sit down with my mastermind client, Teddi to talk about her journey from pediatric nurse practitioner to coach, how she built her coaching business, and the identity shifts that completely changed the way she shows up as a business owner.We dive into what it actually looks like to move through the messy middle of business- the season where you're working hard, building momentum, and wondering if it's ever going to pay off. Teddi shares how she stopped chasing perfection, found confidence in her messaging, launched her first group program, and learned to define success by impact instead of just revenue.If you've ever found yourself overthinking every post, taking every "no" personally, or believing that success comes from doing everything perfectly, this episode will remind you that sustainable business growth starts with self-trust.In this episode, we chat about:Why strategy alone isn't enough to grow a successful coaching businessHow perfectionism quietly sabotages your content and visibilityThe identity shifts that helped Teddy attract aligned clientsWhy defining success by revenue alone keeps coaches stuckHow narrowing your messaging actually makes your content more relatableThe power of self-trust in business decisionsWhat it really looks like to move through the "messy middle" of entrepreneurshipWhy authentic conversations outperform perfectly rehearsed elevator pitchesThe connection between good girl conditioning and entrepreneurshipHow building your business becomes easier when you stop trying to do everything "right."Connect with TeddiTeddi’s IGCheck out The TableJoin the Netflix Experience Teddi’s WebsiteResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 145 How to Build Business Momentum Without Constantly Starting Over
If you've ever felt like you're constantly starting over in your coaching business, here’s why. Maybe you've rewritten your offer... changed your messaging... switched niches... bought another course... or convinced yourself you just need a better strategy.But what if your business isn't struggling because of your strategy?What if it's because you're unintentionally interrupting your own momentum?In this episode, I'm sharing the four stages of intentional momentum building and why so many online coaches unknowingly restart before their strategy has had enough time to work. If you've been stuck in cycles of overthinking, perfectionism, strategy hopping, or constantly looking for certainty before taking action, this conversation will help you see your business in a completely different way.In this episode, we talk about: Why constantly changing your strategy keeps your coaching business stuckThe hidden pattern of self-interruption that prevents momentum from compoundingThe difference between productive action and momentum-building actionThe four stages of intentional business momentum: Expose, Interrupt, Simplify, and SustainHow to make business decisions from data instead of panicWhy consistency isn't your problem- and what actually isHow to stop restarting your business every time things feel uncertainWhat it really takes to build recurring revenue that compounds over timeIf you're tired of feeling like you're always back at square one, this episode will help you understand why- and show you a different way forward.Resources MentionedReady to stop self-interrupting and start building momentum that compounds?The Momentum Sprint is a private four-week coaching experience where we'll apply these four stages directly to your business so you can make confident decisions, stop restarting, and build sustainable momentum.Connect with me on Instagram and let me know your biggest takeaway from today's episode. I'd love to hear what resonated with you. And if this episode helped you, I'd be so grateful if you'd leave a quick review- it helps more women building coaching businesses discover the show.Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 144 Build Momentum in Your Online Coaching Businesses in 90 Days with This One Simple Question
If you've ever found yourself rewriting your offers, changing your messaging, buying another course, or convincing yourself that your strategy isn't working… this episode is for you.In this episode, I'm introducing a concept I've been seeing over and over again with coaches: self-interruption.Most online business owners don't struggle because they lack strategy. They struggle because they interrupt strategies that haven't had enough time to work.Every slow month, quiet launch, or low engagement post feels like proof that something isn’t working. So we change direction before we've gathered enough data & evidence. We create a new offer, pivot our niche, rewrite our messaging, or invest in another program; when what we really needed was more time, more data, and more trust.In this episode, we’re chatting about:Why constantly changing your strategy resets your business momentum every time.The difference between making data-driven decisions and emotion-driven decisions.The simple question that can keep you from abandoning a strategy too soon.How to separate facts from feelings when evaluating your results.How consistency compounds when you stop restarting.The cost of strategy hopping on confidence, authority, and revenue.How to know whether it's actually time to pivot or whether you're simply uncomfortable.Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 143 How to Build a Personal Brand That Attracts Dream Clients with Farah Bazzi
How do you build a brand that feels authentic, attracts the right clients, and creates lasting business growth?In this inspiring conversation, I’m sitting down with brand strategist, entrepreneur, former teacher, mom and mastermind client Farah Bazzi to talk about the journey from classroom teacher to successful business owner, the power of personal branding, and why self-trust is the foundation of sustainable success.Farah shares how starting a luxury stationery company during motherhood led her to uncover hidden strengths, develop a powerful brand, and eventually help other entrepreneurs clarify their message, position themselves as experts, and attract dream clients.In this episode, we dive into:The transition from teacher to entrepreneurHow business reveals hidden strengths and untapped potentialWhy personal branding goes far beyond logos, fonts, and color palettesThe role of self-trust in business growth and leadershipHow to stop chasing validation and start owning your expertiseThe difference between selling and attracting aligned clientsBuilding a business that supports your values, family, and lifestyleWhat makes a mastermind community so powerful for growthLetting go of perfectionism and detaching your worth from your resultsCreating a brand that feels like an authentic extension of who you areFarah’s first episode - 9/9/2024Connect with Farah ⬇️Farah’s IGFarah’s website Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 142 The Hidden Cost of Good Girl Conditioning in Business
Have you ever stayed committed to something that no longer felt aligned simply because you already told people you were going to do it?In this IG live, I'm taking you behind the scenes of a real-time business decision. What was originally planned as a five-day Good Girl Collapse Experience became a three-day experience; and that pivot became the perfect example of what happens when you stop leading from people-pleasing and start leading from self-trust.If you've ever found yourself afraid to change your pricing, evolve an offer, set a boundary, or make a decision because you're worried about disappointing people, this episode is for you.You'll learn why so many women believe they have a strategy problem when they actually have an identity problem, and how Good Girl conditioning quietly influences your content, sales, leadership, pricing, boundaries, and decision-making. In this episode, you’ll learn:Why pivoting is often a sign of stronger leadership- not inconsistency.The hidden ways Good Girl conditioning shows up in your business.How people-pleasing can make content creation, selling, and launching feel heavier than they need to.Why strategy alone won't create lasting business growth.How rebuilding self-trust allows you to make aligned decisions without seeking permission.The mindset shift that helps you lead your business with confidence instead of obligation.Join the Good Girl Collapse Experience beginning on June 29th (free 5-day challenge)Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 141 The Real Reason You're Doing Everything Right But Not Getting More Clients
In this episode, let’s talk about the hidden impact of Good Girl conditioning on women entrepreneurs and how people pleasing, perfectionism, overgiving, and the need for approval can quietly sabotage your sales, content, pricing, boundaries, and leadership.You'll learn why adding more strategies, courses, or marketing tactics won't solve the underlying problem if you're still building your business from an identity rooted in proving, performing, and seeking validation. In this episode, you’ll learn:Why your business may feel exhausting even when you're doing everything "right"How good girl conditioning shows up in content creation, sales, pricing, and client deliveryThe hidden cost of people pleasing in your coaching businessWhy self-trust is more important than finding the perfect strategyHow to stop outsourcing your authority and start leading with confidenceThe difference between building a business from self-betrayal versus self-trustA behind-the-scenes look at the Good Girl Collapse MethodIf you've ever softened your message, undercharged for your work, struggled to hold boundaries, or waited for permission before making a move in your business, this episode is for you.Join the Good Girl Collapse Experience beginning on June 29th (free 5-day challenge)Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 140 Why "Selling Is Serving" Isn't Enough (And What Actually Works)
Do you know you need to sell your coaching offer, but every time it's time to make an invitation, follow up, or talk about your services, you freeze?Maybe you've been told that "selling is serving" and while you understand the concept, it still doesn't make sales feel natural.In this episode, I’m breaking down why selling feels so uncomfortable for so many women entrepreneurs, coaches, and recovering perfectionists- and why the real solution isn't simply changing your thoughts about sales.Instead, you'll learn how sales become easier when you step into leadership.I’m sharing my powerful 3 C's Framework for selling coaching with confidence, helping you move from passive hope to clean, aligned leadership that attracts clients without feeling pushy, manipulative, or sleazy. In this episode, you’ll learn:Why "selling is serving" doesn't fully solve sales resistanceThe hidden beliefs that make selling feel uncomfortableHow good girl conditioning impacts your ability to sell confidentlyWhy leadership (not persuasion) is the key to salesThe difference between being a cruise director and being the captain of the ship in sales How to make direct invitations without feeling awkwardThe 3 C's Framework for selling coaching naturally and confidentlyHow to stop making rejection mean something about youWhy conviction in your work is essential for consistent salesHow to attract coaching clients through leadership and self-trustResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 139 Business Intimacy, Self-Trust, and Showing Up Authentically Online with Andrea Johnson
What if your emotions aren’t the problem in your business?In this deeply honest and powerful conversation, I sit down with licensed therapist, intimacy expert, and business mentor Andrea Johnson to explore the connection between intimacy, vulnerability, emotions, relationships, and entrepreneurship.Together, we unpack why so many women feel disconnected from their businesses, how performative marketing creates emotional exhaustion, and what it actually looks like to build a business rooted in authenticity, relationships, self-trust, and emotional capacity.This episode is a must-listen for women entrepreneurs who are tired of forcing strategies that don’t feel aligned and are craving a more honest, sustainable, heart-centered way to grow.In this episode, you’ll learn:The connection between intimacy, relationships, and businessWhy “doing business the right way” can disconnect you from yourselfHow performative marketing impacts visibility and confidenceThe difference between Alpha and Omega energy in businessWhy emotions are not a block to success or salesEmotional capacity, self-trust, and allowing yourself to be fully humanVulnerability, shame, and authentic connection onlineMotherhood, identity shifts, and navigating emotional honestyHow to build a values-aligned business rooted in relationshipsWhy being deeply seen requires revealing your real selfThe power of slowing down and creating a business that actually feels goodConnect with Andrea ⬇️Andrea’s Niche Please workshop Andrea’s InstagramResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 138 How Perfectionism Is Secretly Slowing Down Your Coaching Business
Are you exhausted from overthinking every caption, reel, offer, or business decision? In this episode I’m breaking down why perfectionism is not actually the problem in your coaching business- and why your high standards may be getting directed toward the wrong things.If you’re a high-achieving woman constantly tweaking, editing, refining, and “working hard” but still feeling stuck, overwhelmed, or behind, this episode will help you understand the hidden ways perfectionism slows business growth.I share how so many women unknowingly pour their brilliance into low-leverage tasks that feel productive but don’t actually create clients, demand, momentum, or revenue. Instead of lowering your standards, this episode will teach you how to redirect your excellence toward the things that truly compound in business and make you money & impact. In this episode, you’ll learn:Why perfectionism often disguises itself as productivityThe difference between high-leverage work vs. low-leverage control loopsHow over-editing content and endlessly tweaking offers can block momentumThe hidden relationship between perfectionism, control, and visibilityHow to identify where your business is “leaking momentum”The “High Leverage Standards Framework” for redirecting your energyWhy self-trust matters more than finding the perfect strategyHow to stop hiding in preparation mode and start leading your business like a CEOResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 137 How to Simplify Your Business and Increase Your Income in 15 hours a Week with Sara Vezensek
In this episode I’m sitting down with business strategist Sara Vezensek for a powerful conversation about simplifying your business, redefining success, and making money in a way that actually supports your life.Sara shares her journey from chasing money in the luxury yachting industry to building a scalable business rooted in freedom, alignment, and ease. Together, we unpack the deeply ingrained belief that “making money has to be hard” and offer a refreshing perspective on what it really takes to grow a profitable, sustainable business.If you’ve ever felt stuck in hustle mode, overwhelmed by strategy, or like your results aren’t matching your effort, this conversation will help you recalibrate, refocus, and step back into your power. In this episode, you’ll learn:Why making money doesn’t have to be hard- and how to start rewiring that beliefThe difference between being busy vs. doing true revenue-generating activitiesHow to identify your own “CEO checklist” and simplify your daily business tasksThe role of alignment, energy, and self-trust in attracting clientsWhy perfectionism may be holding you back from making more money (and how to shift it)How to measure success beyond money and clients (this is a big one)The importance of choosing one aligned platform instead of trying to be everywhereHow to stay consistent and trust yourself during slow seasons in businessWhy fun, ease, and flow are actually powerful business strategiesConnect with SaraSara’s free masterclassSara’s InstagramSara’s websiteResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 136 How to Talk About Your Coaching with Confidence (Without Overthinking Your Words)
Ever been asked, “What do you do?” and suddenly found yourself rambling, shrinking, or second-guessing your words? In this episode, we’re diving into why that happens; and more importantly, how to fix it.If you’re a coach (new or experienced) who struggles to clearly and confidently talk about your work, this episode will show you how to move from overthinking your “perfect pitch” to speaking with grounded conviction. You’ll learn why confidence isn’t something you think your way into- and what actually creates it.Through a simple but powerful framework, you’ll walk away knowing how to anchor into the transformation you create, build real evidence of your impact, and speak about your work in a way that feels natural, clear, and powerful. In this episode, you’ll learn:Why most coaches struggle to explain what they do (and why it’s not a messaging problem)The real reason your “elevator pitch” isn’t workingHow to stop overthinking and start speaking about your coaching with clarityThe Grounded Confidence Framework to help you communicate your work with convictionHow to anchor into the transformation you create for your clientsThe importance of collecting and stacking evidence that your work is impactfulWhy repetition (not perfection) is what builds confidence in your messagingHow to stop downplaying your business and start owning your role as a coachResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 135 The Magnetic Niche Framework: How to Attract Clients Who Instantly Get It
In this episode, I’m breaking down one of the biggest misconceptions in the online business space: thinking your niche is a wording problem.If you’ve been tweaking your bio, rewriting your “I help” statement, or trying to find the perfect elevator pitch- but your content still isn’t landing & your conversations leave you and the other person feeling confused- this episode will shift how you see your niche & messaging entirely.I'm introducing you to the Magnetic Niche Framework, a powerful approach to clarifying your niche so your messaging leads to content that creates instant recognition, deeper connection with dream clients, and more aligned clients.You’ll learn why broad messaging keeps you stuck in the “almost” zone, and what to do instead to become clear, confident, and magnetic in how you speak about your work. In this episode, you’ll learn:Why your niche isn’t about wording; and what’s actually missingThe real reason your content isn’t creating connection or conversionsHow “shape-shifting” your message is confusing your audienceThe moment of recognition that turns followers into clientsWhy trying to appeal to everyone is hurting your brandJoin the 3-day live Magnetic Niche Challenge HERE and turn your niche into a magnet for the right people. This is for you if:• You want clear language that positions you as the obvious coach for your specific type of client, making your content easier to create and your offers easier to sell.• You want to build a business where your niche naturally filters in aligned clients and filters out the wrong ones, so your audience grows with people who already want what you do and are ready to buy.Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 134 How to Explain What You Do Without Overthinking Your Niche
Most coaches think their problem is their niche.They think they need to tweak the wording, refine their “I help X do Y,” or finally land on the perfect elevator pitch to describe what they do.But if you’ve ever been asked, “So… what do you do?” and immediately felt your brain short-circuit… you already know:It’s not a wording problem.In this episode, I’m walking you through what’s actually going on when your content isn’t landing, your conversations feel unclear, and you find yourself over-explaining your work.I’m sharing a real story (yes…Thanksgiving, Aunt Karen, and a full-on internal panic moment) to show you exactly how this shows up- and why so many coaches dilute what they do without even realizing it.We’ll talk about:Why nobody actually cares about your niche (and what they do care about)The real reason you feel unclear when talking about your workHow trying to “make it make sense” is watering down your messageThe difference between knowing what you do and being able to confidently communicate itWhat it really takes to have people instantly recognize themselves in your workThis is the shift from trying to say it “right”… to actually leading with clarity, conviction and leadership.Join the Magnetic Niche Challenge April 6, 7, and 9th ➡️ HEREResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 133 The No-Brainer Offer Test: 4 Questions That Make Clients Instantly Say Yes
Most coaches believe that if their offer isn’t selling, the price must be the problem. So they lower it. They create a cheaper workshop. They make something free. They add bonuses and stack more value.But here’s the truth: cheap doesn’t automatically equal a no-brainer.If someone can’t instantly see why they need your offer, the price almost doesn’t matter. It could be $20 or completely free and they’ll still scroll right past it.In this episode, I’m breaking down what actually makes an offer feel like a no-brainer to the right client and introduces a simple framework you can use to instantly test whether your offer is clear enough to sell.Because when your offer is crystal clear- who it’s for, the problem it solves, and the result it creates- dream clients recognize themselves immediately. They reach out, ask how to get started, and sales conversations become dramatically easier. It’s a no brainer. In this episode, you’ll learn: Why lowering your price does NOT automatically make your offer a no-brainerThe real reason most coaching offers struggle to sellWhat dream clients actually need to see before they decide to buyThe No-Brainer Offer Test that reveals whether your offer is clear enoughHow to make your offer instantly recognizable to the right clientWhy clarity (not price) is the real driver of easier salesResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 132 How to Attract Dream Clients Through Content That Actually Converts
If you’ve ever opened Instagram and felt like there must be a “right” thing to say to finally get engagement, replies, and sales this episode is for you!So many online coaches believe that if they could just find the perfect hook, the right wording, or the best content strategy, everything will finally click. But that belief is exactly what keeps your content stuck.In this episode, I’m breaking down why trying to craft the “perfect” post often leads to overthinking, watered-down messaging, and inconsistent momentum in your business. When you focus on saying the right thing instead of standing behind what you actually believe, your content becomes neutral- and neutral messaging rarely moves people to action.Instead of chasing approval, I’ll share how shifting into clear leadership and conviction in your messaging is what actually attracts the right clients and creates real conversations that lead to sales.In this episode, you’ll learn: Why believing there’s a “right” thing to say on social media is slowing down your business growthThe real reason your content may feel watered down or unclearHow trying to appeal to everyone causes your messaging to land with no oneWhy conviction in your message converts more clients than perfectly crafted contentHow to stop overthinking captions and start leading clear conversations onlineThe messaging shift that helps your content create momentum, conversations, and salesI also share the exact framework I use with clients to help them create messaging that attracts aligned buyers instead of chasing engagement.Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 131 How to Feel Safe Being Visible Online (even if it feels cringe to post)
If you’ve ever thought, “I know what to say… I’m just scared to actually say it,” this episode is for you.Visibility isn’t actually about creating better hooks, mastering reels, or finding the right trending audio.The real reason showing up online feels hard is because it doesn’t feel safe to be fully seen.In this episode, I’ll break down why visibility anxiety has nothing to do with consistency or confidence, and everything to do with nervous system safety, clarity, and self-trust.If you're an online coach who feels like you're holding back in your content, filtering yourself, or waiting to “feel more confident” before fully stepping into leadership… this conversation will shift everything for you.In this episode, you’ll learn: Why visibility feels unsafe (and why it’s not a willpower problem)The connection between your nervous system and content creationWhy “just post more” advice actually makes this fear worseHow vagueness in messaging increases anxietyThe emotional labor of trying to be liked by everyoneWhy confidence is the result of self-trust; not the prerequisiteHow to stop outsourcing safety to engagement, likes, and reactionsA simple 3-step framework to build internal safety before, during, and after postingAnd this episode is for you if: You struggle with fear of judgment onlineYou overthink every post before publishingYou feel drained after showing up on social mediaYou soften your message to avoid criticismYou want your content to attract buyers, not just engagementYou’re building an online coaching business and want sustainable visibilityResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 130 The Offer Audit: How to Choose Your Offer and Finally Create Consistent Sales
If you feel like your offer isn’t selling, and your first instinct is to change it, tweak it, or create something new, this episode is for you! In this episode, I’m breaking down how to know if your current offer actually makes sense for the season you’re in and will sell- so you can stop offer hopping, stop re-deciding, and start creating real momentum in your business.So many coaches assume inconsistent sales mean they haven’t found the “right” offer yet. But more often than not, the real issue isn’t the offer- it’s a lack of commitment, clarity, and leadership long enough for anything to work.Inside this episode, I’ll walk you through my Offer Audit, the exact process I use with my clients to simplify their offers, build confidence around what they’re selling, and see big results without burning everything down every few months.In this episode, you’ll learn:How to tell the difference between a bad offer and an offer that’s simply too earlyWhy constantly pivoting keeps you stuck in decision mode instead of leadership modeHow to choose one offer to lead in this season of your life and businessThe three steps to committing to an offer without panicking when results aren’t instantIf you’re tired of feeling scattered, second-guessing your offers, or wondering if you should be doing something else instead, this episode will help you slow down, zoom out, and make grounded decisions you can stand behind confidently.Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 129 Busy but Not Booking Clients? The Business Priorities That Create Traction for Coaches
If you’re an online coach who’s doing “all the things” but still not booking consistent clients, this episode is your wake-up call, a breath of fresh air, and a weight lifted off your shoulders. In this episode, I’m breaking down why hardworking coaches feel exhausted, second-guess everything, and still don’t see traction; it’s not because you don’t know what to do or that you’re not doing enough. It’s because you’re not sure what deserves your focus, when you have limited time and when everything feels urgent and important. I’m breaking down exactly what deserves your focus and exactly what will actually move the needle forward in your online coaching business to create sales, impact, and clients.In this episode, you’ll learn:Why “being busy” is not the same as building momentum in your coaching businessThe common belief that keeps coaches stuck in open loops, overthinking, and constant re-decidingHow spreading your focus thin creates exhaustion, frustration, and stalled incomeThe difference between optional tasks and essential, revenue-generating actionsThe Focus Protection Framework I use (and teach clients) to create traction fastWhy commitment- not more tweaking- creates clarity, confidence, and consistent salesAnd this episode is for you if you’re:An online coach feeling busy, overwhelmed, and stuckCreating content but not consistently signing clientsConstantly rethinking your offer, your messaging, or your next stepReady to stop spinning and focus on what actually creates momentum, clients, and revenueResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 128 Why Your Income Is Plateauing as an Online Coach- and the 3 Priorities That Help You Sign Dream Clients
If your income feels stuck, even though you’re showing up, posting consistently, and “doing all the things”- this episode is for you.In this week’s episode, I’m breaking down why most online coaches hit income plateaus not because they need a new niche, offer, or content strategy- but because they’re missing clarity in the places that actually create momentum and move the needle in their online coaching business.You’ll learn the three priorities that help you stop spinning, simplify your focus, and start signing more aligned, dream clients- without working harder or doing more.In this episode, we cover: Why adding more content, offers, or ideas often stalls momentum instead of creating itThe hidden belief keeping smart, capable coaches stuck in reaction modeWhy clarity- not effort- is the real missing piece in most plateaued businessesThe three business priorities that allow momentum to compound over timeHow to simplify your strategy without dumbing down your workWhat it really takes to move from “busy but stuck” to confident, consistent growthIf you’re an online coach who feels stuck at the same income level despite posting consistently, trying different offers, and doing “all the right things,” this episode is for you. You’ll learn the three priorities that help coaches stop spinning, simplify their focus, and start signing more aligned, dream clients. Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 127 Perfectionism, Self-Trust, and Building a Values-Driven Life & Business with Sarah Singer
If you’re a high-achieving, people-pleasing, perfectionist woman building a business- or a life- you love, this episode is a must-listen. In this powerful interview, I sit down with Sarah Singer, a career, business, & life design coach, to unpack how perfectionism quietly sneaks into your decisions, your momentum, and your confidence as you grow.Together, we explore what perfectionism actually looks like in real life and business (beyond the buzzwords), how it subtly slows your growth, and why trying to “get it right” often keeps you stuck longer than necessary. This conversation goes deep into the mindset shifts required to move forward with clarity, trust yourself again, and make aligned decisions based on who you are now- not who you were when you first started your journey.You’ll also hear a grounded, honest discussion about building a values-driven life and business, where your strategy supports your season of life instead of competing with it. Sarah shares practical examples of how cultivating deep self-trust becomes the catalyst for sustainable growth- without hustling, grinding, or forcing yourself into someone else’s version of success.This episode is especially powerful if you’re heading into a new chapter, feeling the pull to evolve, or realizing that old rules and expectations no longer fit the woman you’re becoming.In this episode, we cover: How perfectionism shows up in subtle (and sneaky) ways in life and businessWhy perfectionism slows momentum and keeps high achievers stuckReal-life examples of shifting out of perfection and into aligned actionWhat it truly means to build a values-driven life and businessHow to make decisions based on who you are today- not past versions of youWhy self-trust is the foundation for clarity, confidence, and sustainable growthConnect with Sarah on IG. Check out Sarah's website. Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Best of 2025: The Top Coaching Business Mindset + Strategy Lessons (Life and Business on Purpose Podcast)
Welcome to the Best of 2025 recap episode of the Life and Business on Purpose Podcast! In this episode, I’m sharing the most downloaded moments from 2025- covering scaling your coaching business, building unstoppable self-trust, shifting out of perfectionism, and creating a business model that supports time freedom, family, and real life.This is a special annual reflection episode that highlights the conversations listeners loved most- along with the growth of the show and the evolution of the brandWhat you’ll hear in this episode:A recap of what happened on the podcast in 2025 (downloads, episodes, guests, and milestones)Why the podcast name shifted from Biz Builders to Life and Business on PurposeThe top themes that defined the most impactful episodes this year:values-aligned strategyself-trust and identitysustainable leadershipconsistency without perfectionsigning clients without doing “more”2025 was a big year inside the Life and Business on Purpose community:41 brand new episodes published5,000+ downloads7 guest interviews, including 5 brand new voices on the showA full podcast rebrand from Biz Builders to Life and Business on PurposeI’ll share how the new name reflects what the show has always been about: building a business that supports the life you actually want- your values, your energy, your family, and the season you’re in.Top Five Episodes from 2025 include: Ep. 113 Four Game-Changing Shifts That Took my Online Coaching Business from Stuck to ScalingEp. 105 A Thing I Did That I Didn't want to tell anyone about (and why I'm telling you now)Ep. 121 The surprising way to sign clients and hit steady income months in your coaching business- without second-guessing or spiralingWhat to do when you fall off the consistency wagon Biz Builders Insiders Series #15Taking up space and what that actually means around here Biz Builders Insiders Series #16Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 126 From Scrambling to Steady: The Three Steps to Predictable Monthly Income in Your Coaching Business
Recurring revenue for online coaches isn’t about more products, more low-ticket offers, or more hustle- it’s about building one powerful signature offer that becomes the foundation of a sustainable, booked-out online coaching business. In this episode, I’ll break down how to build monthly recurring revenue in your coaching business by going deeper, not wider- so you can stop stacking low-ticket offers, start stacking demand, and finally feel steady, safe, and in control of your income. In this episode, we dive into: What you’re really craving when you say you want “recurring revenue” in your online coaching businessWhy the income roller coaster feels so emotionally and financially exhaustingHow too many offers dilute your authority, scatter your messaging, and confuse your audienceWhy recurring revenue comes from roots, not branches- and what that actually looks like in practiceThe truth about low-ticket stacking and why it rarely leads to true stability for early- and mid-stage coachesHow one clear, recurring-worthy signature offer can become the foundation of your long-term incomeThe “math” of filling one offer versus selling ten different offers at onceA three-step formula for creating recurring revenue with one signature offerHow retention, renewals, and ongoing client relationships turn your income from reactive to repeatableReal client examples of simplifying their offer suite and finally building consistent recurring revenueIf you’re a recovering perfectionist or people-pleaser who wants predictable revenue, long-term clients, and a business that supports your life instead of running it, this one is for you.Learn more about SOLD OUT SIGNATURE OFFER the program ➡️ HERE ⬅️Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 125 How I Signed Three Dream Clients in Three Weeks Without a Launch: The Simple, Trust-Driven Shifts That Doubled My Demand
If you’re an online coach who’s tired of random sales spikes, frantic launches, and chasing cold leads, this episode is your roadmap to steady, sustainable growth. I’m breaking down exactly how I signed three new dream mastermind clients in three consecutive weeks without launching, without cold DMs, and without viral content- just a simple, relationship-driven sales system. If you’ve been craving consistent clients, grounded leadership, and a coaching business that supports your life (instead of running it), this conversation will show you how to refine your messaging, embody powerful self-leadership, and create a sales rhythm that keeps your offers booked out.What you’ll hear in this episode:Why “doing more” is not what’s actually keeping you stuckThe gap between busy work and work that actually builds trust and clientsHow to sign dream clients without launching, chasing, or forcingThe three things I focused on to double the amount of dream clients inside my mastermindIf you’re ready to move from hustling for clients to attracting women who are already a “yes” to your work, this episode is for you.Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 124 The Confidence Shift That Helps Coaches Raise Their Rates and Sign Better Clients
In this episode, I’ll break down how to stop people-pleasing in your online coaching business and start leading with real confidence, authority, and clear boundaries. If you’ve been over-delivering, undercharging, discounting your coaching packages, saying yes to misaligned clients, or feeling afraid to raise your prices, this conversation will help you reclaim your power, attract dream coaching clients who respect your work, and build a sustainable, values-aligned, fully booked coaching business that actually supports your life.What you’ll hear in this episode:Why “being liked” is not the same as being trusted, respected, or paid in your online coaching businessThe subtle ways people-pleasing shows up for coaches (even when you think you’re just being “nice” or “flexible”)How undercharging, over-delivering, and saying yes to every client request quietly erodes your confidence and your incomeThe Like Me Less, Pay Me More framework and how it helps you shift from “pick me” energy into CEO energyReal-life examples of reschedules, extra calls, discounts, and “special exceptions”- and how to handle them as a powerful leaderHow your standards today are setting the precedent for what your coaching business will feel like 6–12 months (and years) from nowA client case study: shifting from discounting and bending over backwards to signing higher-caliber, higher-paying, deeply respectful clientsHow this all connects to the Momentum Method: turning perfection into power, building unstoppable self-trust, and creating strategy that actually fits your lifeIf you’re ready to stop people-pleasing your way through business and start leading with clarity, confidence, and authority, this episode is for you! Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 123 How to Get Fully Booked in 30 Days Without Hustling Harder
Feeling busy but not booked? In this episode, I'll break down the 30-Day Booked-Out Playbook: a clear, repeatable plan to fill your calendar without adding more platforms, more offers, or more burnout.You’ll learn how to clarify one signature offer, run a simple 3-2-1 nurture cadence, and sell with a weekly rhythm that creates steady clients and consistent cash. Inside the episode, we cover:Why “do more” doesn't equal “booked out” (and what actually converts instead)How to choose one clear offer to create recurring revenue and build out your minimum viable assetsThe 3-2-1 nurture cadence to warm leads weeklyA weekly sales rhythm that moves people through the decision making process without feeling salesyHow the Momentum Method turns high standards + self-trust into consistent revenueIf you’re ready to create strategies to grow your online coaching business that fit your life instead of forcing your life to fit your strategy, this episode is for you! this episode is for you!Want to learn more about the entire Booked Out Blueprint where I break down this process + SO. MUCH. MORE? Check it out ➡️ HERE ⬅️Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 122 From Busywork to Booked Out: Values-Aligned Strategy for Coaches
If you’ve ever felt like you’re doing all the things– posting, tweaking your offer, joining programs- but still not seeing the results you expected, this episode will be a game-changer. I’m breaking down why even the best strategies won’t work if they’re not aligned with you, your values, and the season of life you’re in.In this episode, I’m unpacking the third pillar inside the Momentum Method: Values-Aligned Strategy.You’ll learn how to stop following someone else’s “perfect plan” and instead build a business that feels sustainable, fun, and authentic- without running yourself into the ground.Inside the episode, we cover:Why brilliant, hardworking coaches burn out early (and how to stop it)The truth about why strategy without alignment doesn’t workHow to create values-driven strategy that supports your energy and prioritiesThe 3 steps to designing a business that actually fits your lifeHow to use your authentic voice to attract clients who deeply trust youWhy “doing less, better” will scale your business faster than doing moreReal client examples of what happens when you build your business your wayIf you’re ready to create strategies to grow your online coaching business that fit your life instead of forcing your life to fit your strategy, this episode is for you! this episode is for you!This is part three of a three-part series breaking down the Momentum Method. Hit the SUBSCRIBE button so you don’t miss any new episodes! Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 121 The surprising way to sign clients and hit steady income months in your coaching business- without second-guessing or spiraling
If you’ve ever wondered how many clients or how much revenue you really need to feel confident enough to leave your 9–5 or finally call your business “successful,” this episode is for you.In this week’s episode, I’m breaking down why booking out your coaching business has nothing to do with hitting a magic number of clients or revenue- and everything to do with closing the trust gap between where you are now and the confident, fully booked coach you’re becoming.You’ll learn how to stop relying on “doing more” and start building the kind of unshakable self-trust that fuels consistent clients, sustainable income, and a business that actually supports your life.Inside the episode, we cover:Why doing more isn’t the answer to booking more clientsThe hidden trust gap that keeps most coaches stuck in hustle modeHow to build a booked-out business through aligned strategy and self-leadershipWhat it really takes to feel confident in your business- before you hit the next milestoneA real client story showing how self-trust led to doubling her income and booking out with easeIf you’re ready to stop over-doing and start fully booking out your business with trust and ease, this episode is for you!Ready to take this to the next level? Book your free Growth Gap Audit Call to uncover what’s keeping you stuck and how to close the gapApply for coachingThis is part one of a three-part series breaking down the Momentum Method. In the next episode, we’ll dive into the Unstoppable Trust System- so hit follow and don’t miss it.Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 120 How to Turn Perfectionism into Power and Build a Thriving Coaching Business
What if your perfectionism isn’t the problem? What if the real issue is how you’re using it?In this episode, I’ll break down the first pillar of my Momentum Method: Perfection to Power; a game-changing approach for high-achieving women who are tired of overthinking, stalling, and second-guessing their way through business.If you’ve ever thought…➡️ “I just need to get it right before I put it out there”➡️ “I can’t rest- I haven’t done enough”➡️ “I need more experience before I lead or sell this”…this episode is going to rock your perspective.Inside the episode, we cover:Why perfectionism isn’t your problem- and how to leverage it instead of fight itThe 5 core shifts to move from performative productivity to powerful leadershipHow to create strategic structure that supports your creativity and energyWhat it looks like to stop proving yourself and start leading like the expert you areReal examples of how my clients are using this method to sell confidently, show up before they feel "ready," and build businesses that actually fit their livesIf you’re ready to stop spinning your wheels and start building momentum with aligned strategy, grounded self-trust, and powerful execution, this episode is your next step.Ready to take this deeper?Book your free Growth Gap Audit Call to uncover what’s keeping you stuck and how to close the gapApply for coachingThis is part one of a three-part series breaking down the Momentum Method. In the next episode, we’ll dive into the Unstoppable Trust System- so hit follow and don’t miss it.Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 119 Building a Values-Aligned Business as a Mom: Interview with Brand & Business Coach Morgan Falls
Brand and business coach (and mom of three) Morgan Falls joins me to talk about building a values-aligned coaching business without burning out. We cover moving from perfectionism to self-trust, why “strategy hopping” stalls momentum, how to design offers that fit real life (think course + community + Voxer/Telegram support), and practical ways moms can create focus, connection, and results in the margins of a busy day. If you want sustainable sales and a brand that feels like you, this one’s packed with clarity and calm, not hustle. Why self-trust beats perfectionism for consistent growth The problem with “strategy hopping” and how to stay the course Designing containers that match your life (course + coaching hybrid) Simple time tactics for moms: five-minute connection rule, micro-blocks, revenue-first tasks How authenticity and connection convert better than one-size-fits-all playbooks When mindset and embodiment matter more than “the perfect how” online business coach, coaching business strategy, mom entrepreneur, values-aligned business, perfectionism in business, self-trust, sustainable sales, brand strategy, telegram coaching, voxer coaching CONNECT WITH MORGAN Connect with Morgan on Instagram: @morganjfalls READY FOR MORE? Book a FREE GROWTH GAP AUDIT CALL On this call, we’ll take a look at your current Life & Business Structure, identify where your gaps are, and show you how to close those gaps so you can get better results with less effort- by working smarter and focusing your time on what actually moves the needle. Apply for the Biz Builders Mastermind Masterclasses to binge Join BOOKED OUT BABES FREE Telegram Space Apply for 1:1 Coaching Join the email list! Magic delivered right to your inbox when I feel like it!Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 118 Values-Aligned Business Pivots with Mariah Scrivens: Ditch People-Pleasing & Profit
If you’ve ever felt stuck in a business that doesn’t light you up anymore, struggled with ADHD in entrepreneurship, or tiptoed around sharing your wins because you don’t want to seem “braggy,” this conversation is going to hit home. In this episode, I’m joined by Mariah Scrivens- business coach, new author, and the powerhouse behind Mariah Makes It Happen. Together, we dig into: How to pivot into a values-aligned business without sacrificing your income. Why ADHD traits can actually be your biggest superpower in business. How to ditch perfectionism and people-pleasing so you can show up with confidence. The simple, repeatable ways to keep momentum even in nap windows, late nights, or messy real life. Why your referral network is one of the most overlooked strategies for consistent leads. Mariah shares the raw behind-the-scenes of burning down her first business, rebuilding from scratch, and what it really takes to make bold moves while juggling motherhood, mindset, and momentum. If you’ve been craving permission to do business your way- and still make great money- this episode is your reminder that you don’t need to fit the mold to succeed. business coaching, ADHD, authenticity, motherhood, people pleasing, self-promotion, entrepreneurship, personal growth, coaching philosophy, work-life balance CONNECT WITH MARIAH Connect with Mariah on Instagram: @mariahmakesithappen Check out Mariah’s new book https://mariahscrivens.com/book Mariah’s (beautiful 😍) website https://mariahscrivens.com/ READY FOR MORE? Book a FREE GROWTH GAP AUDIT CALL On this call, we’ll take a look at your current Life & Business Structure, identify where your gaps are, and show you how to close those gaps so you can get better results with less effort- by working smarter and focusing your time on what actually moves the needle. Apply for the Biz Builders Mastermind Masterclasses to binge Join BOOKED OUT BABES FREE Telegram Space Apply for 1:1 Coaching Join the email list! Magic delivered right to your inbox when I feel like it! Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 117 Leave Your 9–5: Self-Trust, Momentum & the Goldilocks Zone for New Coaches with Brooke Summer Adams
Mindset mentor and business coach Brooke Summer Adams joins me this week to unpack what it really takes for new and aspiring coaches to leave the 9–5, build self-trust, and create predictable momentum in their businesses. We bust the myth that employment is the “safe” option, reframe “ready” as a decision (not a feeling), and dig into Brooke’s Entrepreneurial Goldilocks Zone- that sweet spot just outside your comfort zone where results compound without frying your nervous system. Brooke also shares her powerful origin story (from a UK council estate to full-time coach), how to move through imposter syndrome without collecting endless certifications, and practical steps to show up with embodied authority so clients feel your leadership the moment they land on your page. You’ll learn: Why corporate isn’t automatically safer- and how creators create their own security How to choose a Freedom Date and reverse-engineer the revenue to match it The “Ready is a decision” framework to take brave action (and stack proof) The Entrepreneurial Goldilocks Zone for sustainable growth and momentum A simple weekly rhythm: go live, make an invite, and follow up with warm leads How to trade extra certifications for embodied authority that actually sells leave 9–5, new coach business, coaching mindset, self-trust in business, entrepreneurial Goldilocks zone, imposter syndrome for coaches, embodied authority, how to quit your job for coaching, momentum for new coaches, mindset mentor CONNECT WITH BROOKE Brooke’s IG Brooke’s FREE Masterclass: Fear to Fierce: Become a Visible & Confident Online Coach READY FOR MORE? Book a FREE GROWTH GAP AUDIT CALL On this call, we’ll take a look at your current Life & Business Structure, identify where your gaps are, and show you how to close those gaps so you can get better results with less effort- by working smarter and focusing your time on what actually moves the needle. Apply for the Biz Builders Mastermind Masterclasses to binge Join BOOKED OUT BABES FREE Telegram Space Apply for 1:1 Coaching Join the email list! Magic delivered right to your inbox when I feel like it!Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 116 Building a Values-Aligned Coaching Business with Kristi Chaves
In this inspiring episode, I sit down with business coach Kristi Chaves to explore what it really takes to build a business that outlives trends and supports the life you want to live. Kristi shares her unique background of growing up with entrepreneurial parents, becoming a coach at 21, and intentionally shaping a business model that allows her to thrive as both a mom and a mentor. Together, we unpack powerful topics like: Why client retention is the most underrated marketing strategy in business How to design offers and client experiences that keep people coming back The truth about clarity, overthinking, and breaking free from perfectionist patterns What it means to lead your business from embodiment and alignment Daily practices to help you stay connected to your movement and create momentum Whether you’re a new coach or an established entrepreneur, this episode will give you the perspective and tools to stop building another stressful 9–5 disguised as a business- and start creating a sustainable, values-driven coaching practice that fuels both your impact and your life. Tune in and discover how to build a business that doesn’t just make money but gives you the freedom and fulfillment you started this journey for. CONNECT WITH KRISTI Check out Kristi on IG here! READY FOR MORE? Book a FREE GROWTH GAP AUDIT CALL On this call, we’ll take a look at your current Life & Business Structure, identify where your gaps are, and show you how to close those gaps so you can get better results with less effort- by working smarter and focusing your time on what actually moves the needle. Apply for the Biz Builders Mastermind Masterclasses to binge Join BOOKED OUT BABES FREE Telegram Space Apply for 1:1 Coaching Join the email list! Magic delivered right to your inbox when I feel like it!Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 115 Behind the Scenes Coaching: Strategy Session Insights for Consistent Clients & Revenue
Are you doing “all the things” in your coaching business but still wondering if it’s actually working? In this behind-the-scenes episode, I’m sharing real snippets from a private strategy session that highlight the exact challenges most coaches face when they’re growing but craving consistency. You’ll hear answers to three powerful questions every coach asks at some point: ⭐️ How do I know if I’m focusing on the right things to move the needle forward? ⭐️ What does a full-time coach’s day actually look like behind the scenes? ⭐️ When we talk about “sales,” what does that really mean in practice? You’ll hear why less of the right actions create more clients, recurring revenue, and freedom- without burning yourself out. If you’ve been hustling nonstop but want a smarter, simpler way to grow your coaching business, this episode will give you clarity, direction, and a peek into what’s truly possible. Listen in to learn how to trade hustle for intentional growth and finally build the coaching business you’ve been working toward. READY FOR MORE? Book a FREE GROWTH GAP AUDIT CALL On this call, we’ll take a look at your current Life & Business Structure, identify where your gaps are, and show you how to close those gaps so you can get better results with less effort- by working smarter and focusing your time on what actually moves the needle. Apply for the Biz Builders Mastermind Masterclasses to binge Join BOOKED OUT BABES FREE Telegram Space Apply for 1:1 Coaching Join the email list! Magic delivered right to your inbox when I feel like it!Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 114 Why Doing More Won’t Get You Clients (and What Actually Will)
Feeling like you’re spinning your wheels trying to do all the things to grow your coaching business? The truth is- doing more isn’t the answer. It’s about focusing on the right things with the limited time you do have. In this episode, I’m breaking down: ⭐️ The three core areas I focus on every week to grow my business ⭐️ How I make money without adding more to my already full plate ⭐️The behind-the-scenes actions that give my clients an incredible experience And for the first time, I’m inviting you into my brand-new FREE Booked Out Babes Telegram space. This is where I’ll be taking you behind the curtain, sharing the nitty-gritty of what I do daily to grow, serve, and scale. Join BOOKED OUT BABES FREE Telegram Space READY FOR MORE? Book a FREE GROWTH GAP AUDIT CALL On this call, we’ll take a look at your current Life & Business Structure, identify where your gaps are, and show you how to close those gaps so you can get better results with less effort- by working smarter and focusing your time on what actually moves the needle. Apply for the Biz Builders Mastermind Masterclasses to binge Apply for 1:1 Coaching Join the email list! Magic delivered right to your inbox when I feel like it!Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 113 Four Game-Changing Shifts That Took My Online Coaching Business From Stuck to Scaling
If you’ve been showing up, putting in the work, and wondering why the results still aren’t matching your effort- it’s not that you’re missing “the secret.” It’s that you’re focusing on the wrong things. In this episode, I’m sharing four powerful shifts that helped my online coaching business finally gain momentum and start producing real results- without burning out or losing myself in the process. You’ll learn: ⭐️ How to turn perfection into power so you stop overthinking and start taking action that moves the needle. ⭐️The exact areas of business where self-trust matters most—and how building it leads to consistent growth. ⭐️Why a values-aligned strategy works better (and faster) than chasing trends or copying other coaches. ⭐️How to get comfortable selling so it feels natural, aligned, and effective. Whether you’re a new coach or a few years in, these four shifts will help you work smarter, stay in alignment, and create the results you’ve been chasing. WANT MORE?? Apply for the Biz Builders Mastermind Masterclasses Apply for 1:1 Coaching Join the email list! Magic delivered right to your inbox when I feel like it! Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 112 Executive Function, Emotional Regulation, and Overwhelm: What Every Coach Needs to Know with Georgia & Christine
If you’ve ever wondered why you feel so scattered, overwhelmed, or like your brain just won’t cooperate some days- this episode is a must-listen. I’m joined by Georgia and Christine, two brilliant business owners and executive function coaches, to talk about what executive function really is, why it matters for entrepreneurs, and how understanding it can completely shift how you work, lead, and live. Inside this episode, we explore: What executive function is (and why it matters more than you think) How emotional regulation impacts productivity and stress levels Real strategies to manage overwhelm when your to-do list feels like too much Why there’s no one “right” way to stay organized — and how to find what actually works for you Simple, sustainable ways to improve focus, follow-through, and task management as a business owner Whether you’re neurodivergent or just navigating the mental load of life and entrepreneurship, this conversation will help you better understand your brain- and give yourself permission to work in ways that feel more aligned, less pressured, and way more productive. executive function, emotional regulation, business coaching, overwhelm management, personalized learning, teacher support, professional development, coaching strategies, productivity, self-awareness CONNECT WITH GEORGIA & CHRISTINE Making the Grade Podcast Making the Grade on IG Executive Function Fix on IG WANT MORE?? Apply for the Biz Builders Mastermind Masterclasses Apply for 1:1 Coaching Join the email list! Magic delivered right to your inbox when I feel like it! Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 111 How to Overcome Fear of Visibility and Show Up Confidently as a Coach with Louisa Mae
Are you holding back in your coaching business because showing up online feels too uncomfortable? In this powerful conversation, I sit down with Louisa Mae- confidence and visibility coach- who shares how she went from hiding offline to helping coaches boldly show up on camera and connect authentically. We talk about: 🎙 How to overcome fear of being seen 🎙 Why camera confidence is a non-negotiable for business growth 🎙 The mindset shift that helps you stop overthinking your content 🎙 Why vulnerability and realness are the actual marketing strategy If you’re a coach who knows visibility is the next step- but feels stuck or self-conscious- this episode is your sign to start messy and move anyway. Your people aren’t looking for perfect. They’re looking for you. confidence, visibility, coaching, social media, authenticity, content creation, vulnerability, business growth, mindset, personal development Connect with Louisa on IG WANT MORE?? Apply for the Biz Builders Mastermind Masterclasses Apply for 1:1 Coaching Join the email list! Magic delivered right to your inbox when I feel like it! Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 110 My First week as a full-time coach: What it’s really like to step into CEO mode
What’s it really like when you stop your “real job” or your "safety net" and go all-in on your coaching business? In this behind-the-scenes mini episode, I share my raw, real-time reflections from my first week not teaching barre and running my business full-time. You’ll hear: ➡️ How I’m adjusting to life as a full-time coach ➡️ What’s really going on behind the scenes of my business ➡️ What I’m focusing my time and energy on ➡️ A candid clip from inside my Biz Builders Mastermind Slack space If you’re a coach dreaming of leaving your 9-5 (or side gigs) and stepping fully into your CEO era, this one’s for you. WANT MORE?? Apply for the Biz Builders Mastermind Masterclasses Apply for 1:1 Coaching Join the email list! Magic delivered right to your inbox when I feel like it! Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 109 A behind the scenes look at what I’ve been working on with my coach
My mentor (Em Hass) and I hosted a call last week and it was a fun peek behind the scenes of what I've created over the past year and HOW I created success in my online coaching business. In this episode, you'll hear: 💅🏼 How I discovered why my work is the only obvious choice for my people, and how I own it. 💅🏼 My process for helping aspiring coaches go full time and leave their 9–5. 💅🏼 The mindset + message work that’s helped me unlock brand magnetism and consistent income. Pop in your earbuds and catch the replay here! Find Em on IG here and go say hi! And be prepared to be amazed by her work! WANT MORE?? FREE Content Conversion Kit Masterclass FREE Zero Cling Sales Challenge Audios (ready to binge!) Masterclasses Apply for 1:1 Coaching Apply for the Biz Builders Mastermind Join the email list! Magic delivered right to your inbox when I feel like it! Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 108 The 3 things I do before I launch or sell an offer
In this episode, I’m sharing my three-step PRE LAUNCH process for launching new offers. You’ve never heard launching talked about like this, and this will transform the way you think about launches. I’m sharing all about how these three things have transformed my approach to launching and selling, making my launch process more strategic and way less stressful. launching offers, content creation, marketing strategies, client engagement, business growth, pre-launch process, transformation, content block template, visualization, coaching WANT MORE?? Sign up for the CONTENT CONVERSION KIT MASTERCLASS here Masterclasses Apply for 1:1 Coaching Apply for the Biz Builders Mastermind Join the email list! Magic delivered right to your inbox when I feel like it!Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
ep. 107 If content creation feels like a soap opera in your mind- do this!
In this episode, let’s dive and talk about how to transform your approach to content creation with mindset shifts and strategic planning. I’ll outline three key beliefs that have changed my perspective and three strategic approaches that help me create impactful content in 20 minutes or less from start to posted. content creation, mindset shift, business strategy, social media, authenticity, perfectionism, audience engagement, coaching, personal development, marketing WANT MORE?? Masterclasses Apply for 1:1 Coaching Apply for the Biz Builders Mastermind Join the email list! Magic delivered right to your inbox when I feel like it!Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!