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Expanding The Playbook

Devron Taylor & Jory Opp

Opp, ALBusiness1 episodes

Expanding The Playbook is a deep-dive podcast exploring the history and strategy behind sports, athletes, and the business behind them-unpacking not just what happened, but why it worked (or didn't). Co-hosts Devron Taylor and Jory Opp dig into the history and strategy behind each topic, tracing its rise, its turning points, and the lasting impact it left behind.

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Episodes

Jordan Brand: The Business Behind the Cultural Icon

2026-10-031:12:55

Jory and Devron break down the origin of Jordan Brand from the start to where it is today. Follow along in the pilot episode of Expanding The Playbook. A podcast that meets the intersection of business and sport.